Tesco has launched a ‘special’ fresh produce deal that will save you 25% for a limited period.
After seeing the strongest demand for fruit and vegetables in more than 20 years, TESCO has lowered the price of its summer fruit lines.
Tesco has announced the debut of a supermarket bargain on fruit, as well as more heavily discounted fresh goods than ever before. The discount will only be available for another three weeks at the grocer.
All berries, most stone fruit, and grapes are included in the deal, which saves buyers 25% when they buy two lines of fruit.
Since the first national lockdown, Tesco has witnessed a spike in demand for fruit and vegetables as a result of more Britons cooking at home.
Customers will be able to purchase two fruit punnets for £3, and there will be more reduced fruit on display than ever before to match the anticipated demand.
To accommodate the fresh fruit, the supermarket behemoth has announced that it will provide extra shelf space.
Tesco customers have purchased a record-breaking 210 million more pieces of fruit and vegetables since March 2020 than they did the previous year.
Blueberries, raspberries, cherries, and strawberries are the most popular lines.
Blueberry demand has increased by 17 percent since January 2021 compared to the same period last year, while raspberry demand has increased by 15%.
“Last year, we found that anytime we put summer fruit like strawberries, blueberries, and cherries on offer, they were among the most popular goods in store,” Tesco berry buyer Laura Mitchell said.
“As part of our commitment to provide customers with healthy food options, we will now double their shelf space when we run special discounts to increase availability.
“We believe that summer fruit will continue to be in great demand as the weather warms up and the BBQ season kicks off in earnest.”
Strawberries, raspberries, blueberries, blackberries, cherries, nectarines, peaches, plums, and grapes are among the summer fruit varieties included in the offer.
In the last 14 months, Mansfields, a Kent fruit producer that supplies Tesco, has experienced a big surge in demand for their own fruit.
“Shopping patterns shifted substantially last year, which was excellent for fruit growers like us,” Mansfield CEO Philip Hermon said.
“However, despite the loosening of lockdown restrictions, it appears that many individuals will remain at.”Brinkwire Summary News”.