Peperami introduces Vegerami, the brand’s first veggie goods, which will be available at Tesco this month.
With the launch of two veggie snacks, PEPERAMI has ventured into vegetarian territory.
Peperami is a salami sausage snack from Germany that is offered in the United Kingdom and Ireland. The snack is available in a variety of meaty varieties, including pig and beef. For the first time, the brand is adding vegetarian options to its menu.
Peperami has released two new chicken-like treats.
Vegerami Chick’nless Bites is the company’s first ever sub-brand.
Pieces of “chicken” produced from pea protein are included in the Vegerami packets.
As a result, they are vegetarian-friendly.
Pep’d Up and Smokin’ are the two flavors available.
They will cost £1 and will be available by the end of the month at all Tesco supermarkets in the United Kingdom.
Peperami describes the Pep’d Up bits as having a “unique smokey flavor,” while the Smokin’ version has a “spiced-up coating.”
According to Peperami, the packs have 134 calories each and would appeal to “nutritionally aware young folks trying to minimize their meat consumption.”
Peperami’s traditional meat stick fans will be happy to hear that the company is planning to release a vegetarian version soon.
The next product to be added to Peperami’s vegetarian line will be this.
“It’s something we’re pushing for to make plant-based,” said Pavan Chandra, Peperami’s marketing manager. “But we won’t do it until we have the appropriate product in place.”
Peperami appears to have shifted from ridiculing vegans and vegetarians to catering to them.
Peperami’s marketing tactics have previously insulted plant-based dieters.
Employees marched about London on the last day of Veganuary in 2020, wafting meaty odors to passers-by in an attempt to entice people away from their vegan or vegetarian lifestyles.
Mr Chandra, on the other hand, stated, “Peperami makes fun of everyone.”
“It doesn’t simply make vegetarians and vegans look bad.”
The news follows Peperami’s recent redesign, which was intended to appeal to a “mainstream and younger” audience.
The company revealed a new logo and updated the packaging of several items last month.
Brands are adapting to accommodate the requirements of Britons who are shifting their eating habits.
After observing an increase in demand for the product, Richmond Sausages launched its first ever meat-free bacon last month.
On May 28, it was presented on Tesco, Sainsbury’s, and Waitrose shelves.