As covid ban inspires diet reform, Veganuary forecasts biggest year


A plant-based initiative sets the target of 500,000 global signatories
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The organizers of the Veganuary movement are planning for their biggest year since the introduction of the meat-free pledge seven years ago, thanks to a rise in consumers consuming more plant-based foods during the off-season and greater concern for health and the climate. The U.K.-based campaign, which has been urging people to consume free animal products since January 2014, has set a target of 500,000 signatures 400,000 people participated in the initiative last year, with 250,000 participants in 2019 and 170,000 in 2018. This year, bosses of big UK and international corporations, including Nestlé, endorse the campaign for health reasons and advise their staff to do the same. Marco Settembri, Chief Executive Officer of Nestlé (Europe, Middle East and North Africa), said, “I am passing the baton and e this year.”

“Other major companies whose leadership teams support the campaign include leading accountancy firms PwC and EY, media company Bloomberg, Marks & Spencer, and Quorn, the largest meat-free brand in the UK. Philip Watson, Quorn’s commercial director in the UK and Europe, said, “Our mission is to provide people and the environment with nutritious food, and we plan to get closer to our Veganuary 2021 by supporting Veganuary 2021. April Preston, Marks & Spencer’s head of product creation, said the distributor will continue to grow its own label range for Plant Kitchen vegan. “The M&S Food Leadership team is fully involved and will create a series of fun weekly videos that we will share internally comparing various Plant Kitchen products and their meat equivalents and finding out which performs best,” she said. Also.


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