Watermans’ hair growth collection gives everyone a chance to shine.
Watermans and its customers can look forward to many more happy hair days thanks to a new relationship between the UK brand and online shopping giant The Hut Group (THG). Watermans’ tie-up with THG’s Ingenuity platform has created hair today and tomorrow with a new direct-to-consumer site, accelerating its international digital growth. Best known for its natural-based shampoos and conditioners that help people, such as alopecia sufferers and cancer patients, counter hair loss, Watermans’ tie-up with THG’s Ingenuity platform has created hair today and tomorrow with a new direct-to-consumer site accelerating its
Other benefits include integrated trading, merchandising, marketing modules, and real-time data feeds, as well as fraud prevention and translation services.
Owners Gail and Matt Waterman have anticipated a four-fold growth in sales and a £12 million turnover for 2022-2023 as a result of this.
The husband-and-wife duo and their 10 employees in Rotherham, Yorkshire, make and develop all of the brand’s formulas, which include vitamins, herbs, plant proteins, and oils that promote hair regeneration.
“Our objective is to get additional distributors on board throughout the world,” Gail and Matt explain, “so that everyone may benefit from utilizing our products and their unique blend of ancient and modern ingredients for use on all hair kinds and races.”
“We live in a world that is dominated by images. The state of someone’s hair has a big impact on how they feel and their confidence. We’re here for anyone who wants their hair to seem thicker, stronger, and longer.”
Gail’s background in the hair salon industry and Matt’s background in marketing, along with a shared personal worry over fine and thinning hair, led to the company’s start in 2014.
After failing to find a viable cure, the two devised their own treatment and shampoo. Its cruelty-free, sulphate-free, paraben-free, and palm oil-free components were developed in response to a growing customer demand and helped to shape the company’s innovation roadmap.
Watermans currently sells across the globe, from Europe to Australia and the Far East, thanks to trials with Gail’s salon clientele, Amazon and Boots listings, and a portfolio of 13 items.
Its social media audience is in the tens of thousands, and a bottle of its most popular Grow Me shampoo (£13.95) changes every 30 seconds, making it an ideal fit for Instagram and Facebook. Currently, the majority of customers are women between the ages of 25 and 65 who are purchasing for themselves as well as for males.
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