Unilever helps to tackle hair prejudice by black communities


Dove, which is part of Unilever, also provides a workshop on black hairstyle inequality in schools.

Unilever, one of the biggest employers in the U.K., has announced that it will donate £ 170,000 to counter injustice to black grassroots groups.

The company, which owns Dove and Magnum, is launching the Crown Fund UK, an initiative that Unilever hopes will end black hairstyle and texture discrimination. In 2021, organisations that seek to reduce obstacles to advancement for black women and girls will each earn up to £ 20,000.

As part of the Dove Self-Esteem Initiative, Dove has also developed a workshop to help teachers address hair discrimination in schools.

Unilever revealed last month that it will sign the Halo Code, which promises to put an end to prejudice against staff with hairstyles such as dreadlocks and afros.

The step follows the lead in the U.S. of the similarly called Crown Act, legislation passed in California last year and later in New Jersey, New York and Virginia that forbids hairstyle discrimination.

63 percent of black adults have encountered prejudice based on their hair, according to the Crown Fund UK. Who would have thought that a defiant act, a normal daily practice, is just wearing your hair the way it is,”Who would have thought that just wearing your hair the way it is is a defiant act, a normal everyday practice,”

“Black hair is constantly scrutinized and politicized, where our non-black counterparts don’t face such opposition [and]contestation,”Black hair is constantly scrutinized and politicised, where our non-black counterparts do not face such opposition [and]fight.

“In the breeze, there is a certain fascination and wonder, as if the simple act of rocking untreated hair is a spectacle: it’s just what comes from our scalps naturally.
“It’s remarkable the British attitude towards it as a peculiar interest. People inquire, or just touch it, to be honest, whether it’s normal or not – so many of my mates, regardless of style, have stories. The predominant feeling is often a seemingly appropriate invasion of personal space.

Are we animals to be petted or stroked, or something less human? ”
Tulloch said the “confidence-building” natural hair movement gives the “reassurance that you choose to wear your natural hair [and that]you are not alone.” It’s your right to do that. It’s all about getting the right, of course, to share your visibility.
“In the early ’90s, Tulloch said she wore her hair naturally. “I grew dreadlocks.

From time to time, I noticed white members of the public standing back, but I wasn’t sure whether it was because of the curls or simply because I was black.


Leave A Reply