The Big Issue has launched an urgent campaign. As sales dwindle, a Christmas appeal is needed.
The Big Issue (TBI) has launched an urgent Christmas Appeal, urging the public to help its 1,600 magazine vendors by purchasing from vendors, subscribing, or donating online. TBI has forecast a shortage of up to £100,000 per week in the weeks leading up to Christmas, which is typically the busiest period of the year.
The potential loss is calculated using this year’s cover price and the expectation that sales will stay 40% lower than last year, as they have been since street sales resumed in early July. During the previous shutdown, TBI launched a campaign that enabled staff to provide over 1,600 vendors around the UK with £600,000 in food vouchers, meter top-ups, and other emergency aid, owing to the public’s response.
Staff were also able to provide continuing social and emotional assistance to vendors, as well as connect them to other programs and support they may require.
TBI is once again appealing to the public for assistance in light of new limitations and the lockdown in Wales, as well as a reduction in sales once the lockdown was lifted.
“It is a very unusual time at the present and quite worrying,” Lavinia Neda, who sells the magazine on Llandaff High Street in Cardiff, said. “I can’t sell 10 magazines in a week currently, which has never happened to me in all my years at The Big Issue.” Before the infection, I could sell five to ten in a single day.
“Some individuals who used to be my regulars no longer buy the magazine; they still say hi and are cordial, but they don’t buy it because they are concerned about the virus. It’s not only a difficult moment for Big Issue vendors; it’s a bad time for everyone. I hope things will improve; I am confident they will; we must be strong in our hearts and thoughts, as I tell my customers.”
The Big Issue’s founder, Lord Bird, urged readers to “help your local vendor wherever you can.” If you don’t have a local vendor, please consider subscribing or making a donation to The Big Christmas Appeal so that we can continue to support our vendors in the future.”
To support TBI’s critical work, please donate to The Big Christmas Appeal. “Brinkwire Summary News,” according to.