Tesco expands its Christmas market share.
The Christmas supermarket shopping battle was won by TESCO, and its market share is at its highest in four years.
According to Kantar, the chain’s grocery sales for the 12 weeks ending December 26 totaled £8.9 billion.
This is up 10.1 percent from pre-pandemic levels, but down 0.9 percent from the same time last year.
In addition, the supermarket behemoth’s market share has increased by 0.6 percentage points to 27.9%.
It held 31.6 percent of the market share at its peak in December 2007.
Sainsbury’s sales of £5.2 billion were up 5.8% in 2019 but down 4.4 percent in 2020.
When compared to pre-Covid sales, Asda was up 3.5 percent to £4.7 billion, but down 3.9 percent year on year.
Morrisons’ sales increased 5.8% to £3.4 billion in 2019, but were 6.5 percent lower in 2020.
Asda, Morrisons, and Sainsbury’s all saw their market shares fall.
Aldi and Lidl, two discounters, also performed well.
Their sales were higher than pre-pandemic levels, and their market shares grew.
Aldi’s sales of £2.4 billion were up 6.3 percent from last year and remained flat in 2020.
In addition, Lidl’s sales of around £2 billion were up 14.8 percent from the year before Covid and down just 0.3 percent from 2020.
Grocery sales in the UK totalled £31.7 billion, up 8% from last year but down 3% from the previous year’s record.
“People seized the chance to enjoy Christmas with their friends and family after last year’s muted festivities,” said Fraser McKevitt, Kantar’s head of retail and consumer insight.
Meanwhile, Andy Bond, the former CEO of Asda, is stepping down from his position as CEO of Pepco, the parent company of Poundland, due to health concerns.
Trevor Masters, the chief operating officer, will step in until a successor is named.
Asda has hired former Tesco director Kris Comerford as its new chief commercial officer in charge of food and Nisa chief executive Ken Towle as its retail director.
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