Kit fit especially for women working in skilled manual and outdoor trades has been launched by Paterson and Hill, a sustainable online British clothing brand created by and for females.
Customers, from builders and mechanics to farmers, gardeners and dog walkers, are generating the demand founders Flavia Paterson and Arabella Hill aim to nail as they call time on the draughty overalls and voluminous protection gear commonplace in male-dominated industries.
“Women are getting on with their jobs in clothing that doesn’t fit, doesn’t last and doesn’t suit their needs. They have long needed transformation. We are about function, a one-stop shop for hardy workwear, not fashion,” declare the Cheshire-based pair whose sustainable design, manufacturing and distribution network is centred in the UK.
Their compelling case for change is also supported by recent figures showing more women are joining the manual trades workforce and there are some three million new gardeners since the pandemic.
After strong sales of its flagship product, the technical Fieldfare Trouser, and organic cotton T-shirt range, Paterson and Hill is forecasting a turnover of £250,000 plus for 2023.
Next year it will look for further angel investment to develop its digital marketing operation while also making festival and trade show appearances to showcase its collections.
It was first-hand experience of what the market lacked for women that a couple of years ago brought together friends Hill, a landscape designer who has won a clutch of RHS Chelsea Flower Show gold medals, and consultant Paterson who worked in the forestry and energy sectors.
But after £50,000 investment, a mix of private funds and a Virgin Start Up Loan, their advanced plans for producing in Europe and Turkey had to be radically rethought.
Concerns had mounted about Brexit import issues then Covid shut overseas factories. As a small startup Paterson and Hill feared they would be at the back of any production queue. But times are changing in the UK as shrunken industries such as textiles regenerate.
The women do source their eco-denim from Italy, but manufacturing is in Blackburn through Cookson & Clegg. The iconic British producer is now in full renaissance mode after it was rescued and reinvented by TV sewing sage and tailor Patrick Grant.
Any savings that might have been gained by outsourcing overseas are now far outweighed by. “Brinkwire Summary News”.