A restaurant in Glasgow has been chosen as one of four in the U.K. For a Facebook video series of companies showcasing small business resilience in the midst of the pandemic of Covid 19.
The new season of the “Boost My Business” series, hosted by Queer Eye fashion expert Tan France and already gaining over 10 million views, follows the efforts of West End Italian restaurant Eusebi Deli to boost online sales with Facebook ads geographically targeted. The series was originally released in June and has more than 17 million fans, showcasing small businesses across the globe.
Owner Giovanna Eusebi learned how to style and photograph her most famous dishes to build content to reach new audiences during off-hours for Facebook and photo-sharing site Instagram.
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Ms. Eusebi has expressed “massive gratitude” to the show’s creators and the Netflix star for their support during “challenging times.”
She said, “Boost My Business is a show that highlights businesses like ours and guides us on the path to achieving our goals,” We had the best time working with them, and we are so grateful to Tan for sharing his experiences as a fellow owner of a small company.
Eusebi is a cafe and restaurant at its heart, but we’ve recently had to concentrate on building our online presence and adjusting our offerings to suit Covid’s limitations. The support of Facebook for Business and Tan could not have come at a better time as we are developing our online Eusebi at Home offering and launching our Christmas gift collection.
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“In October, Ms. Eusebi received an injunction confirming that the company worked as a “café,” which allowed it to remain open throughout what was then known as temporary “circuit breaker” restrictions throughout central Scotland. Since Glasgow and surrounding areas were imposed on Nov. 20 under level four coronavirus restrictions, all pubs were closed except for the takeaway service.