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Diageo, the drinks company, has published concept renderings showing what its visitor experience of Johnnie Walker Princes Street in Edinburgh, scheduled to open next summer, will look like.
Rooftop bars, private dining areas, “modern sensory tasting rooms,” customized tours and tasting experiences, and live entertainment areas will be included in the visitor attraction.
“The interior of the landmark building, which has been meticulously transformed over the past 18 months, has been a closely guarded secret until today, with the release of select design renderings that give a tantalizing taste of what’s to come.”The interior of the landmark building that has been meticulously transformed over the past 18 months, until today, with the release of select design renderings that give a tantalizing taste of what’s to come, has been a closely guarded secret.
The 1820 Bar will provide views of the Edinburgh skyline, including the castle, with its cocktail bar and outdoor terrace.
More than 150 rare bottles and one-off cask editions will be offered at The Explorers’ Bothy, also on the rooftop terrace. The room features Scottish landscape artist Scott Naismith’s signature sculpture and’ original artwork.’
A number of live events and performances will be held at the Johnnie Walker Label Studio.
“We’re delighted to be able to offer people their first small taste of what’s to come at Johnnie Walker Princes Street.” said Barbara Smith, managing director of Diageo’s Brand Homes in Scotland.