As soccer jersey supplier expands, new employment in Dundee


Via Scott Wright

At a Dundee-based sportswear company that is investing in expanding its e-commerce operation, twenty-five jobs are to be established.

Direct Soccer, which provides local, amateur and youth teams with kits and equipment, extends its warehouse and streamlines operations through the implementation of a robotic autostore solution. In Scotland, it is believed to be the first device of its kind.

The £ 1.9 million investment, which the company hopes will allow it to do more business at home and abroad, is supported by a £ 450,000 regional selective support grant from Scottish Enterprise.

As a conventional retailer, Direct Soccer, which currently employs 20 people, was founded in 1997. Since 2002, however, owners Bryce and Joyce Gibson have lived solely online.

Ms. Gibson said, “Covid 19 proved challenging in 2020 as we focused on putting health, quality and safety first when processing orders, which impacted fulfillment speed. However, actions were taken quickly to minimize the impact on our business, allowing us to move forward with our expansion plans in what was a very turbulent year. The £1.9 million investment program over the next three years will increase capacity to meet the demands of our growing business.”

“We have worked with Direct Soccer for many years and it is fantastic to see the company transition from its traditional retail roots to a thriving e-commerce business and plans for international growth as it equips the factory and increases its team,” said Jane Martin, managing director of business consulting and services at Scottish Enterprise.

It is important that Scotland has a creative, optimistic and outward-facing manufacturing sector that can capitalize on potential opportunities for foreign trade, investment and supply chain growth as the effect of Covid 19 is felt throughout the economy.

“Direct Soccer is a fantastic example of this and we look forward to continuing to support them as they enter this new phase of ambitious expansion investment and create new jobs in Dundee.”


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