Aldi UK is delighted with the sparkling Christmas and rising champagne sales

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Sales by retailers grew 10.6%, powered by demand for beer, wine and spirits

Record Christmas sales have been announced by Aldi UK, with sales up 10.6% year-on-year in the four weeks to December 24, powered by demand for luxury goods and Champagne. Due to the Covid 19 pandemic, all UK retail groups benefited from unprecedented demand in the run-up to Christmas, caused by a significant proportion of the population operating from home and shortened opening hours at cafes, pubs and restaurants. Aldi, the fifth largest retail company in the United Kingdom with an 8% market share, said its Specially Selected premium range performed well, while also seeing high demand for beers, wines and spirits and 4. In its online offering of Wine and Specialbuy, the group highlighted especially strong growth, with sales up 75 percent year on year in December. “As customers pushed the boat out more than ever before, we had a record Christmas with unprecedented demand for our award-winning products,” said CEO, Giles Hurley. Aldi has been motivated by the pandemic to step up its foray into home delivery to capitalize on a demand spike that is expected to continue.

Unlike the other important U.K. However, Aldi continues to open new stores for retail groups: Aldi has over 900 and plans to open an average of one new store per week to hit 1,200 stores by 2025. Aldi UK expects to spend an estimated £ 3.5 billion a year on UK providers in 2025.

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