A quarter of Britons employ environmental jargon but have no idea what it means.


A quarter of Britons employ environmental jargon but have no idea what it means.

Greenwashing and “net zero” have become common language, but four out of ten Britons have simply appeared to understand what they mean to save face.

According to research, a quarter of Britons admit to using environmental jargon despite not understanding what the terms represent.

As society strives towards a more eco-friendly future, terms like “greenwashing,” “carbon neutral,” and “net zero” have entered the language, although there is some ambiguity about the terms.

According to a survey of 2,000 UK individuals, 41% have feigned to understand what someone meant by a specific environmental word in order to appear “with it” or avoid having to inquire.

When people were asked to explain an eco-term they didn’t understand, 16 percent pretended to know what they were talking about, while 27 percent just brushed it aside.

Only half of those polled (49%) would seek clarification.

Smart Energy GB, a campaign aimed at educating the public about the benefits of smart meters, commissioned the study.

The group recently published a study with recommendations for a wide range of organizations, including government and industry, on how to communicate with the public about climate change.

Making sure that any messages mirror language previously used by the public is one of the primary suggestions in the “Tackling Climate Change from Home: How to Turn Good Intentions into Positive Actions” study.

As a result, consumers will be more likely to adopt environmentally friendly modifications at home, such as installing a smart meter.

Overall, 24% of those polled have used a term without fully comprehending its meaning.

The term “greenwashing,” which refers to comments made by huge corporations regarding their excellent environmental performance that are either deceptive or unsupported by evidence, is the most perplexing for Britons.

Then there’s “biomass,” which is the mass of live (or recently harvested) organisms grown or used for fuel, and “net zero,” where greenhouse gas (GHG) emissions are matched by GHG removals from the atmosphere.

Despite the fact that it is frequently cited by governments, campaigners, and the media, 26% of people don’t grasp the term “carbon offsetting,” and 22% are perplexed by the term “carbon neutral.”

Smart Energy GB has teamed up with author and broadcaster Simon Reeve to explain some of the most commonly misunderstood eco jargon and to remind people that, despite the often sophisticated language used, there are many simple methods to help the environment, including installing a smart meter.

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