SHORE seaweed gets a big retail listing

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This season, seaweed potato chips from Scottish company SHORE will be on the shelves of 70 Sainsbury’s stores across England following the successful listing of the supermarket in Scotland.

As part of the retailer’s Taste of the Future campaign, the Lightly Salted and Sweet Sriracha flavors will be on shelves for 16 weeks. As well as a similar listing in 30 Co-op stores in Scotland, the Scottish listing in 20 Sainsbury’s stores has created an estimated £ 100,000 in sales for the company.

SHORE was founded in 2016 and employs 14 individuals in Wick who cultivate, harvest and process Scottish seaweed. This is used to manufacture three kinds of potato chips, clusters of seaweed and nut protein, and five kinds of pesto and tapenade that are available through Co-op, Amazon and independent distributors.

Seaweed harvesting has “great commercial potential.”

The latest listing for Sainsbury’s comes after SHORE won its Sweet Sriracha Seaweed Chips with a Great Taste Award.

Our SHORE brand is finally unleashing the enormous potential of this local superfood with great tasting products that suit the lifestyles and diets of consumers,”Our SHORE brand is finally unleashing the huge potential of this local superfood with great tasting products that fit consumers’ lifestyles and diets,”

“Our success is focused on producing delicious seaweed snacks and foods based on plants that cater to the increasingly health-conscious mainstream of customers searching for health-promoting, sustainably grown snacks that do not sacrifice taste.

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