Why Katy Perry’s Gap Holiday Campaign Is a “Full Circle” Experience


Why Katy Perry’s Gap Holiday Campaign Is a “Full Circle” Experience

Katy Perry went from folding clothes at a Gap store in Santa Barbara to appearing in their holiday campaign 20 years later – here’s how it happened.

We’ve come full circle! Katy Perry has unquestionably reached pop fame, with more than a dozen Grammy Awards to her name. Her most recent achievement, though, may be the most strange moment of her career thus far.

The 37-year-old musician is the face of Gap’s holiday campaign for 2021, and it’s a big deal. Because, get this, Perry began her career over 20 years ago by “folding sweatshirts” for the design house.

“It’s a bit of a full circle moment since, aside from cleaning houses or anything like that, my first ever paid job was at a Gap in Santa Barbara,” the “California Girls” singer told Vogue. “During the holidays, I would fold the fleeces.” “The Gap had these playlists with all these up-and-coming artists in it,” she added. As though I had fantasized about putting together that music. It was a once-in-a-lifetime opportunity for me to be in a Gap commercial.” When you combine that information with the fact that Perry sang a cover of the Beatles’ “All You Need Is Love,” the commercial becomes a dream come true.

She told the site, “I feel like these Gap commercials are classic.” “You’ve seen them for decades, and they’ve included all of my icons.” One of them included Orlando [Bloom]. “At long last, I’ve had my own moment.” Plus, being able to wear a variety of items from the label, such as a classic black hoodie, a basic denim jacket, and a hot pink sweat suit, made Perry feel “very stylish.” “If I get the chance to glam up or wear hair and makeup, I’m like, ‘Okay, let’s get something with sequins,'” she explained. But I put on a pair of fuchsia sweatpants, and it feels great.” To sweeten the deal, Gap will donate $1 for every Spotify stream of Perry’s new song to Baby 2 Baby, a charity that aims to “give basic necessities to children living in poverty across the country.” The campaign as a whole has gotten a lot of positive feedback – just look at the comments on… Brinkwire in a nutshell.


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