On Jan. 5, the Internet was rocked with reports that Kim Kardashian West and Kanye West are allegedly ending their marriage, but the much bigger plot twist on the story of Kimye is that West is now allegedly dating Jeffree Star, the founder of YouTube content and makeup mogul.
The rumor started from a TikTok video in which the user claims that West was “hooking up with a very famous beauty guru – a male beauty guru.” The anonymous person was quickly linked to Star, who was spotted in Wyoming, where Mr. and Mrs. West have a residence, in the comments.
On Twitter, too, the rumor gained traction, with individuals discussing the trending subject in shock. So who is Star, the person about whom TikTok users and people on Twitter all talk?
On MySpace, Star started his career
In the mid-2000s, on the social media platform MySpace, Star began making a name for himself. To start a music career, he used his MySpace following and popularity. In 2009, Star released an album entitled Beauty Killer, and Akon signed Star to his Konvict Muzik label a year later, but Star never released more music.
He founded his makeup company Jeffree Star Cosmetics in 2014 and started selling his products via his YouTube channel, which in 2015 began to see a rise in audience.
The Era Of YouTube
“Jeffree Star rejects claims that he pays to be with his new boyfriend; “I don’t give money to anyone with whom I’m with.
While the first video on Star’s YouTube channel is from April 2009, in 2015 he really began to become known as a YouTuber. By announcing launches and showing the products in use, Star uses his channel to show new makeup products. He also regularly invites other famous influencers to his channel for collaborations, such as Manny MUA, Nikita Dragun, James Charles, NikkieTutorials and even Karda Tutorials
In an exaggerated way, Star’s YouTube videos show his immense wealth – he shoots videos in cars, private jets and mansions in Rolls Royce. Star routinely promotes his seemingly endless supply of designer brands, often wearing Gucci and Louis Vuitton.
Star is no stranger to conflict,
ADDRESSING LIPSTICK N*Zi AND OLD PHOTOS: pic.twitter.com/Y3El8gXr3g- Jeffree Star (@JeffreeStar) June 18, 2020 During his time as an online personality, Star was involved in many scandals.
Here is a non-exhaustive list of scandals from Star:
He used the phrase “lipstick Nazi” and posed for a photo in front of a Confederate flag, which he discussed in a June 2020 tweet. He called Jackie Aina, another founder of YouTube, a “gorilla,” per College Candy. He used the N-word in one of his songs. During the height of the coronavirus pandemic in 2020, he developed a “Cremated” palette through his makeup line. He had a “feud” with Kourtney Karda. “He claimed James Charles used “words that R*pists would use” and was involved in the “Bye Sister” YouTube scandal in May 2018.Since West and Star’s alleged hanky-panky is just a rumor for now, it remains to be seen if the two are really dating.
But there is no doubt that Star will want West on his YouTube channel as soon as possible if the two are indeed a couple, as this collaboration would surely attract a lot of viewers.