JoJo Siwa tends to call herself by her nickname rather than her actual name, like many celebrities.
And that popular teenager is far from being the first child star to do that.
Miley Cyrus fans may recall that Destiny Hope Cyrus was the official name of the Plastic Hearts artist before she changed it. For years, Siwa has used her nickname and retained it during her rise to fame.
But how did Siwa become famous in fact, and what is her official name?
Siwa is best known nowadays for her merchandise and songs. For herself, she has created a very popular brand that focuses on being both over the top and child-friendly.
Fans also love that the 17-year-old can give enthusiastic performances, and it’s obvious that her ability to entertain lies in Siwa’s true talent.
At a young age, she started honing this talent as a dancer.
JoJo Siwa started her career as a dancer and was featured in “Dance Moms.”
Siwa had started to make a name for herself in the field of dance contests prior to becoming a celebrity.
In 2012, Siwa participated in the second season of “Abby’s Ultimate Dance Competition.” With her excellent performances, Siwa was able to wow the audience and ranked fifth in the show.
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‘Dance Moms’: opponents of JoJo Siwa claim she’s competing with the cast of OG to get publicity
But the guest role did not satisfy Siwa. Until she became a regular part of the show, she continued to work hard. The appearances by Siwa on Dance Moms helped her to expand her audience. As her preferred platform, she used YouTube and released some of her first songs using that platform. In particular, Siwa’s song “Boomerang” became a real hit.
The song has an exceptional 931.8 million views to date and this number continues to grow every day.
The singer of “Boomerang” has established an impressive brand and net worth
Nickelodeon did not take long to realize the potential of Siwa and sign her to an extensive talent contract in 2017.
From then on, in films like “Blurt!” and TV shows like “Lip Sync Battle Shorties.” Siwa was able to sell merchandise featuring her image and star.
Meanwhile, on YouTube, Siwa continued to develop her personal brand, even filming a video in which she babysits North West, the oldest daughter of Kim Kardashian West.
Siwa continued to pursue her career in music as well. She launched her first-ever tour in 2019, D.R.E.A.M..
About the Tour. Before the coronavirus pandemic (COVID-19), Siwa was meant to continue the trip, but she had to cancel her plans. The girl, however, has found a way to perform for her fans virtually and continue to make videos and release merchandise.
What’s the actual name of Siwa?
Siwa has shown that there is a demand and audience for her exclusive brand, whether she’s singing, dancing, acting or making YouTube videos.
So what’s the actual name of Siwa? Legally, the “Boomerang” singer is known as Joelle Joanie Siwa, so it makes sense that she shortened her first and middle name to establish JoJo. Seeing how Siwa continues to manage her brand as she reaches adulthood will be fascinating.