‘This is so tone deaf and demeaning,’ says the BBC when Cheryl lands an R&B show.
The BBC has received anger from fans following its decision to book pop artist Cheryl Cole to host a new BBC Sounds show about R&B music.
The BBC chose the Girls Aloud singer to host the show You, Me & R&B with Cheryl, which premiered on August 27. Cheryl played a number of Mary J Blige and Alicia Keys classics during the first hour of the show. However, fans have reacted angrily to the BBC’s decision to appoint Cheryl as the host of the radio show, with many criticizing the broadcaster’s choice of presenter.
Cheryl confirmed the news on social media, writing, “I’ve always had an amazing love and passion for R&B and I’m so pleased to share my new program with you on @BBCSounds.”
“Re-listening to all of these music has really brought me back in time, and I can’t wait for you to relive those times with me. “Episode 1 is now available.”
Despite the fact that the singer received a lot of love from her fans, some of them were not impressed.
Many people thought the BBC should have chosen a person of color as the show’s host.
“The UK has no shortage of amazing black musicians, and you chose a white female artist (I use the term loosely),” one fan said. (sic)
“Really disappointed with @BBCSounds in an age where we are screaming for more people of color to present this show, you chose an outdated pop diva to do this show instead of someone who lives and breathes this music, R&B is so embedded in black culture, and you choose Cheryl?!?!?” one person tweeted. (sic)
“Honestly? A third raged, “This is so tone-deaf and insulting.”
“@BBCSounds producers neglecting all the black UK musicians that could have presented this show…” remarked another. (sic)
“Is this some kind of joke?” inquired a fifth.
Despite some of her supporters’ criticisms, others were eager to defend the Greatest Dancer judge.
“We’re here for this sis, we’ve missed you a lot!!,” one person said. (sic)
Another person chimed in with praise for Cheryl’s concert, saying, “Omg is this practically Chezza presenting her own Kisstory style retro show?!
“That’s all for my latest Couch 2 5k listen! This is everything I didn’t realize I was missing!”
Cheryl later shared a link to her debut show with her 5.6 million fans.
She simply wrote, “Brinkwire Summary News,” to encourage her followers to tune in.