There are rumors that Zynga, the maker of the GTA mobile game, may be bought for £9.36 billion, which would be the highest price ever paid for a company.
The company that owns GTA, Red Dead Redemption, Borderlands, and NBA 2K is close to finalizing a multibillion-dollar deal that could drastically alter some of gaming’s most popular franchises.
T2, the video game company that owns 2K and Rockstar games, has made a move that has sparked speculation about some potentially exciting news.
The Grand Theft Auto holding company has agreed to buy Zynga, the company behind FarmVille.
“Unifies highly complementary businesses, including Take-Two’s best-in-class portfolio of console and PC games and Zynga’s industry-leading mobile franchises,” a Take-Two spokesperson said in a statement.
GTA, Red Dead Redemption, Borderlands, BioShock, XCOM, Civilization, and NBA 2K will all be added to the set-up as a result of this move.
According to Kotaku, the deal is worth around £9.36 billion, but it isn’t fully completed yet, and no one will sign on the dotted line until regulators and some additional clauses have been finalized.
If the deal goes through, it will be the largest sale in video game history.
So, what does Take-Two’s acquisition of Zynga mean for Zynga’s game fans?
Take-Two will benefit from Zynga’s expertise in mobile games, which the company specializes in.
This means that the rumour mill has already started spinning about whether a new Grand Theft Auto mobile game could be on the way if the deal goes through.
According to Metro, Take-Two has already stated that it wants to redevelop some of its main titles for mobile.
Many of the games developed by the company, which also makes Words With Friends and a series of slot machine games, make money through in-game advertising.
“We believe we have the best collection of console and PC intellectual property in the interactive entertainment business,” Strauss Zelnick, Take-Two’s CEO, told investors.
“Zynga’s best-in-class studios may be able to assist us in developing that property.”
Their best-in-class free-to-play mobile publishing operations can deliver that to consumers, delight them, and encourage recurring consumer spending.”
According to Metro, Take-Two wants mobile gaming to account for 50% of their business by 2023, so buying a proven mobile game developer is the way to go for them.
The news is summarized on Brinkwire.