The England football team has chosen Xbox as its official gaming partner.
FOOTBALL and video games have a long history of collaborating.
From the 90s’ iconic Nintendo and Sega football outfits to PlayStation’s Champions League sponsorship. And now, Xbox is following in the footsteps of other industry titans that have partnered with football teams in the past. The makers of the Series X and S have disclosed that they have teamed up with none other than the England football team.
Xbox has been announced as the England National Teams’ official gaming partner.
This applies to the Lionesses, eLions, and Three Lions, as well as Wembley Stadium and St George’s Park, which are all connected by EE.
Unfortunately, this does not mean that a giant Xbox logo will be put on the England shirt any time soon, as we have seen with Nintendo and Sega badges on Fiorentina and Arsenal shirts in the past.
That kind of branding isn’t found on national football team uniforms.
Wembley Stadium, on the other hand, was lit up in Xbox green to commemorate the start of the collaboration.
The Wembley arch and displays on the stadium’s façade were lighted up in green, as was the pathway leading to the famous pitch.
The cooperation between Xbox and the Football Association was described as “a celebration of the driving idea of inclusivity in play shared by both Xbox and The FA.”
The partnership’s tagline expresses the united theme of accepting players from all walks of life: “When Everyone Plays, We All Win.”
“At Xbox, we want to erase barriers and empower individuals to experience the joy of play: millions of people around the world find common ground and connect via playing games, just as they do with football,” said Marcos Waltenberg, director of global Xbox partnerships.
“In The FA, we see a fantastic organization with the same passion for empowering people as we have at Xbox. We hope that our relationship will add value to the England Football Teams and fuel the dreams of players and fans around the world.”
“We are happy to be partnering with Xbox, a brand that aligns with The FA’s values,” said Kathryn Swarbrick, the FA’s commercial and marketing director. Fans all over the world love and appreciate gaming, and we see this cooperation as an opportunity to take that relationship to the next level for everyone involved.”Brinkwire Summary News.”