The BBC has been humiliated by the fact that Olympics coverage generates half as many viewers as Antiques Roadshow.
The BBC’s coverage of the Tokyo Olympics has taken another hit after it was discovered that the Sunday night show drew half as many viewers as the Antiques Roadshow.
The Olympics on BBC One drew less viewers between 7.30pm and 9pm on July 25 than Antiques Roadshow, which aired in the same time slot the week before.
According to ratings, the Olympics only attracted in 2.68 million viewers, whereas the Fiona Bruce-hosted show had more than double the audience the weekend before.
Clare Balding and Alex Scott were just two of the BBC’s presenters that helped the network cover one of Team GB’s best-ever medal hauls during the past fortnight, alongside Hazel Irvine and others.
Chelsie Giles of Team GB earned bronze in judo on day two of the games, while Adam Peaty breezed into the 100 meter breaststroke final.
Only 2.68 million people tuned in to watch the highlights as the BBC celebrated these victories.
Instead of watching the highlights show, about 1.5 million individuals turned off the show.
However, Countryfile, which broadcast on BBC One an hour before, drew a strong audience of 4.1 million viewers.
The BBC has already had to explain itself following criticism of its coverage, which includes the decision to play highlights of rugby seven matches instead of the live match of Team GB’s women’s hockey.
After losing a substantial portion of its broadcast rights, the corporation is only authorized to air two live sports at a time throughout the Games.
Fortunately, the BBC Sport’s total viewing ratings for the Olympics broke records.
Throughout the Tokyo 2020 Olympics, BBC sports coverage received a record-breaking 104 million requests to watch the action online.
This year’s online viewing requests broke the previous record of 74.4 million set during the Rio Olympics.
BBC One has more hours of coverage than the previous year, in addition to the 24/7 live streaming and on-demand content accessible on BBC iPlayer and the BBC Sport website.
On BBC TV, 36.4 million people watched the Tokyo 2020 Olympics, surpassing the 37.5 million who saw the Beijing 2008 Olympics.
“Brinkwire Summary News.” The Tokyo 2020 Olympics ended on Sunday after two weeks of nonstop sporting action.