The average British adult spends £4 billion every year on the ‘perfect profile image.’


The average British adult spends £4 billion every year on the ‘perfect profile image.’

According to study, British adults spend £4 billion each year striving to get the “ideal profile photo.” One out of every five people has organized a photoshoot in order to get the perfect shot for a dating profile, LinkedIn page, or social networking platform.

Another 20% have traveled to “Instagram-worthy” vacation destinations only for the purpose of obtaining a desired photo, while others have purchased new outfits, paid for beauty treatments, and reserved tables at high-end restaurants in order to attain “the look.”

According to the survey, which was commissioned by dating app Plenty of Fish, this equates to £269 per person every year, but it’s not just money that’s invested––it’s also time.

Every month, the average adult spends seven hours capturing and editing photos before putting them online.

It was also shown that six out of ten women felt compelled to comply to digital beauty ideals.

Plenty of Fish has teamed up with behavioural psychologist Jo Hemmings to offer advice on how to increase self-confidence and inspire Britons to embrace their true selves when it comes to online dating.

The cooperation is the dating platform’s latest effort to combat unrealistic digital beauty standards, following its prohibition on overly edited photos from its app in 2019.

It’s quite shocking to see how much time, money, and effort goes into achieving an unattainable ideal of beauty.

Kate MacLean, Plenty of Fish’s resident dating expert

“With so much emphasis on idealised appearances — from reality TV shows like ‘Too Hot to Handle’ to Instagram’perfection,’ it’s no surprise that singles want to exhibit the best version of themselves on dating apps,” Jo Hemmings said.

“However, going to such measures to create an exaggerated image of themselves takes away what makes each person distinct and makes them stand out to a possible companion.

“It’s also likely to alter a date’s expectations of what you’ll look like in person, making a first date unnecessarily unpleasant, stressful, and unsatisfactory.

“With 59 percent of singles feeling pressured to adhere to digital beauty ideals, it’s time to ease up on the pressure and encourage singles to accept their natural selves in order to increase their chances of finding the appropriate partner.”

Living during a pandemic has intensified the pressure to appear a certain way, according to the study, with more than half of people (55 percent) feeling this way. “Brinkwire News in Condensed Form.”


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