Sara Davies of Dragons’ Den has joined the cast of Strictly Come Dancing 2021.


Sara Davies of Dragons’ Den has joined the cast of Strictly Come Dancing 2021.

When Sara Davies joins Strictly Come Dancing, she will swap deal-making for the dancefloor. The 37-year-old is the sixth contestant to register, and she described her appearance on Strictly as a “pipe dream.”

In 2019, she was the youngest entrepreneur to be invited to the Dragons’ Den panel, and she leads a company that employs around 250 people throughout the world. Sara joked on ITV’s Excellent Morning Britain that fellow Dragon Deborah Meaden chatted to her a lot about Strictly and said, “I’m extremely good when I’ve had a couple of beers on a Saturday night, but that’s about it.”

She stated that she hadn’t done something similar since taking dancing lessons as a child.

Sara, on the other hand, stated she didn’t tell her parents about Strictly until after it was announced because she was afraid they would give the game away.

“My mother and father are going to be overjoyed,” she remarked. The producers constantly asking if I can dance, which makes me quite nervous. To be honest, I don’t have a clue! I haven’t danced since I was a child when I took ballet lessons. Tenacity, desire, and determination create outcomes, as I’ve learned in the business sector.

“I’m hoping to be able to bring that to the dancefloor.”

And I’m looking forward to seeing how all those hours of training have affected my mum-tum!

“I believe they’ll be permitted a small studio audience, maybe maybe family bubbles,” says the narrator. I just want my mother and father to be able to come and watch; it will make their lives so much easier.

“I couldn’t tell them because they’re always so full of pride, not because they don’t want to keep it a secret. It was a tragedy when I tried to entrust them with the Dragon secret.”

Sara was awarded an MBE in 2016 for her work with Crafter’s Companion, which she founded as a student.

She will star with AJ Odudu, Robert Webb, Tom Fletcher, Rhys Stephenson, and John Whaite in the BBC One series, which will premiere next month.


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