M&S implements radical transformation to benefit customers and save high-street stores.

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M&S implements radical transformation to benefit customers and save high-street stores.

MARKS & SPENCER has unveiled an unique new service that is sure to delight shoppers.

The supermarket giant hopes to be the first to offer nationwide same-day deliveries, putting it ahead of most of its competitors. M&S CEO Steve Rowe noted that it will allow customers to receive the clothing they need quickly, covering anything from new school uniforms to underwear.

Orders would be selected and transported from M&S stores, according to the Manchester Evening News, to give the grocer an advantage over competitors offering next-day delivery.

Although no date has been set for the debut, it is expected to take place later this year.

“People think of the store portfolio as an albatross over our neck, but I don’t believe it is,” Mr Rowe added.

“We can be wherever our customers want us to be, whenever they want it.”

Some fashion companies currently provide same-day delivery in certain locations.

Customers in select postcodes can get things delivered by 10pm for £7.95 if they order before lunchtime.

In London, fashion retailer Zara costs the same for a similar service, while Matches Fashion also provides a 90-minute service.

“M&S has upped its competitive ante,” said retail expert Richard Hyman.

“Its main task is to keep its product relevant and reclaim market share.”

Whether or whether M&S will charge for the service is unknown, and it is unlikely to be revealed until the feature is implemented.

Rachel Pugh and Graham Hiscott contributed additional reporting.

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