Mere, dubbed the “Russian Lidl,” has set a date for the first UK store, which will be “a true hard discounter.”
Mere, the SERBIAN supermarket brand called the “Russian Lidl,” has set a date for its first UK location. Next month, the business will open its doors to British customers.
Svetofor is a Russian discount grocery chain with 3,200 locations around the world. Mere was the company’s moniker when it launched to Europe in 2018. It will launch its first supermarket in the United Kingdom next month.
Mere is a low-cost supermarket that claims to be 30% less expensive than the UK’s most cost-effective supermarkets, such as Aldi and Lidl.
When the chain first announced its UK expansion in May, it indicated that its first location will be a former Nisa location in Preston, Lancashire.
The supermarket has now revealed the date on which this store will be open to the public.
Mere’s first store in the United Kingdom will open on Saturday, August 14, with 300 more stores expected to open in the next eight to ten years.
Mere will begin its campaign to become the cheapest supermarket in the United Kingdom next month.
“On 14 August, we will be glad to present our new retail model: a real hard discounter, with no shelves, no service, no convenience, just the lowest prices,” Aleksandr Chkalov, Mere UK Business Development Manager, told The Grocer. The chain has confirmed plans for four more stores this year, in Wales and Yorkshire.
A second store in Caldicot, south Wales, is set to open in September.
Later this year, stores in Mold, North Wales, and Castleford, West Yorkshire, will open.
The company had planned to launch its first store in June, but it has now been postponed until next month.
However, the Preston location of the store began receiving supplies early this month.
“We have started taking deliveries at the Preston store,” Pavels Antonovs, Head of Buying at Mere UK, said at the time. Earlier this year, Mr Anonovs highlighted the chain’s concept, saying: “We are the gap in the market.” There are no competition for us.
“There is no serving and no marketing in our model.
“Some will comprehend us, while others will not.
Each store in the UK will be roughly 10,000 sq ft, including a walk-in chiller room and a large freezer to allow multi-temperature varieties to be sold directly off the pallet they arrive on.
Stores will likewise have only eight employees, a. “Brinkwire News in Condensed Form.”