Lidl announces new “ambitious” consumer commitments – There will be 100 new foods in the store.
SUPERMARKET SAVINGS Lidl has proclaimed a new commitment to healthy eating in order to boost sales of healthy food items. It comes after the government announced new measures to raise the sugar tax price.
Lidl, a discount supermarket operator, has pledged to boost sales of healthy and healthier products to at least 85% of total sales by 2025. The supermarket will bring 100 new fresh products to the store as a result of this.
Lidl has announced that it will invest in assisting customers in making healthier food choices, following the removal of cartoon characters from its own-brand cereal offering last year.
Lidl’s nutrition experts have created a custom nutrient profiling system based on Public Health England’s nutrient standards for traffic light labeling on the front of the pack.
It is mostly concerned with fat, saturated fat, sugar, and salt.
Each year, its teams will evaluate over 200 lines to see whether they can be enhanced to satisfy the healthy or healthier criterion.
It’s part of Lidl’s ‘Get Fresh’ project, which aims to expand the variety of fresh produce available, including meat, fruit, and vegetables.
Lidl will prioritize the positioning of fresh, healthy food items, with new products being placed in the store’s front.
According to the store, the project would be completed by September of this year.
“At Lidl, we prove that eating well does not have to break the bank,” stated Christian Härtnagel, CEO of Lidl GB.
“Our market-leading low pricing across all of our products, notably fruit and vegetables, guarantee that customers have access to healthy food all year.
“Our Healthy Eating Pledge is our most ambitious healthy eating goal yet, with the goal of assisting families in making healthier choices when shopping with us without sacrificing price.”
“Ahead of the National Food Strategy’s release later this week, it’s fantastic to see Lidl making such strong commitments to increasing sales of healthier foods, particularly an ambitious 35 percent increase in sales of fruit and veg,” Rebecca Tobi, Peas Please project manager at the Food Foundation, said.
“This really puts Lidl in the lead when it comes to retailers championing fruit and vegetables, and it’s exactly the kind of bold action that’s needed if we’re going to support the nation’s health and wellbeing and create a food environment that actually supports healthier eating.”Brinkwire Summary News”.