‘It’s all about the convenience.’ McDonald’s introduces a reusable cup program, which will also be available at Tesco.
MCDONALD’S has begun testing a brand-new program aimed at reducing landfill waste. The initiative is the latest attempt by the fast-food company to protect the environment and become more ecologically conscious.
Brands, corporations, and supermarkets all around the world are doing their part to limit the usage of plastic, reducing the amount of plastic, as well as other materials, that ends up in trash every year.
McDonald’s is starting a program in which consumers can rent coffee mugs from the company’s restaurants.
Coffee drinkers can return the cup instead of tossing it away after each use.
This benefits the environment while also saving Britons 20p.
If consumers choose to hire the cup, McDonald’s will deduct 20p from their drink order.
The rental fee for the cup is £1, although it is refundable if the cup is returned.
Customers can return the cup to any McDonald’s location, not only the one where they purchased the drink.
Loop then takes the cups and lids back to be thoroughly cleaned.
Loop is a McDonald’s business partner, and the two companies are working together to implement the reusable cup program.
The program is now being tested in Northamptonshire, and if successful, it will be implemented globally in all McDonald’s locations.
It could also be adopted by other fast-food restaurants.
The effort, according to McDonald’s, will help reduce the 2.5 billion single-use coffee cups that end up in landfills in the United Kingdom each year.
On a global basis, the program will help to reduce the hundreds of billions of coffee cups that end up in landfills every year.
Loop’s Stephen Clarke offered his thoughts on the new strategy.
“This way, you’re renting a cup rather than lugging around a reusable cup all day,” he explained.
“It’s all about the comfort.”
Customers who rent a cup save money while also benefiting the environment.
McDonald’s medium coffee, tea, or hot chocolate will cost 79p, and a latte will cost £1.29.
Customers can return their cups to any McDonald’s or Tesco location after they’ve used them.
Coffee cup drop-off points will be available in Loop’s grocery outlets soon.
The cup’s exterior is composed of engineered polypropylene, which adds to its robustness and protects it from breaking, while the interior is insulated with recycled paper.
Loop has teamed with both McDonald’s and Tesco to minimize waste. “Brinkwire News in Condensed Form.”