In a major supermarket shift, Lidl introduces a “traffic light” system on products.
Lidl, a discount supermarket, has announced that it will test Eco-Score, a traffic signal system that assesses products based on their environmental qualities. This October, the trial will begin in the retailer’s Scottish outlets.
Over the last year, Lidl has made various measures to assist combat climate change and the plastic packaging crisis. In its most recent step, the discount grocer stated that it will begin testing 50 of its own-label products in Scottish stores as part of a new sustainability initiative.
The initiative, which will be accessible in Lidl’s 105 Scottish supermarkets, will assess each product for sustainability in key categories.
Food and beverage products such as teas, coffees, and hot chocolate will be included.
Eco-Score is a non-profit organization that grades products based on their sustainability credentials using open-source data.
It assigns a color to each product, ranging from green to red.
When a product gets a green label, it means it has a low environmental impact, as opposed to red, which means it has a significant environmental impact.
Customers will have a better grasp of the environmental repercussions thanks to the new labeling system.
Eco-Score grades food and drink products based on a variety of characteristics such as manufacturing techniques, biodiversity impact, packaging, and carbon footprint.
Third-party certification programs such as Fairtrade and the Rainforest Alliance will also improve a product’s score.
Lidl intends to use the program to demonstrate its commitment to getting 100 percent of its core raw commodities from sustainable sources, such as tea, coffee, and cocoa.
“Rolling out the Eco-Score pilot in Scotland is a big milestone for Lidl, one we’re really proud of,” said Amali Bunter, Head of Responsible Sourcing and Ethical Trade at Lidl.
“We know that consumers want more help understanding the environmental impact of the things they buy on a daily basis, and Eco-Score will provide it.
“The pilot will allow customers in our 105 Scottish stores to put the new traffic light system to the test and, as a result, make greener shopping decisions.”
Throughout the trial, Lidl will collect input from customers on the new labeling method and whether or not they find it beneficial.
The discount retailer plans to share its findings from the trial scheme in order to assist create a long-term strategy that benefits both customers and the industry.
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