Despite the odds, Von Dutch leaves, but for how much?


Despite the odds, Von Dutch makes it out, but how much is it worth?

“Live your life, do your work, then take your hat,” Henry David Thoreau once said. Do you think he meant take your trucker hat? What if your trucker hat is your work, then what do you do? That’s probably a question for Von Dutch, the clothing company that made a fortune off of trucker hats in particular.

The business has managed to stay afloat to this day.

So, how much money does Von Dutch have?

The Curse of Von Dutch: A Brand to Die For, a new Hulu documentary, has everyone wishing they could travel back in time to the early 2000s.

People, and by people, we mean celebrities, were more than willing to pay (dollar)42 for a trucker hat with the Von Dutch logo.

From Jay-Z to Britney Spears, everyone was obsessed with the extremely limited collection.

The trailer for the documentary claims that the company was once worth “north of a billion dollars,” but that was clearly at its peak.

According to, it is now worth approximately (dollar)11 million.

That’s a long way from more than a billion dollars, but a lot has happened to that company in the 20 years since it was founded, and Hulu’s new documentary will reveal all of it.

Von Dutch announced in September 2020 that it would launch a luxury mid-2000s-inspired brand, which sounds extremely stressful.

We thought the world had moved on from company logos plastered on the backsides of ladies’ clothes all over the world, but life is cyclical.

The jeans, which have Von Dutch written in a comically large font on the back pockets, cost an incredible (dollar)400 per pair.

Regrettably, the Von Dutch revival began long before the luxury brand was founded.

Kylie Jenner modeled their shirts, hats, and skirts on her Instagram back in 2016.

Von Dutch reopened its Los Angeles store two years later.

Ed Goldman, Von Dutch’s general manager, claimed in an interview with Fashionista that the company’s Renaissance was due to the company’s relocation from Corona, Calif. to Los Angeles.

Their next step was to work with local artists to infiltrate the Los Angeles youth.

“What we’re trying to do is throw in a few reintroductions of what used to be very traditional Von…

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