One of the most popular music groups ever is BTS.
Not only have the seven members elevated K-pop to the world stage, but they also highlight how important music audiences are to diversity and representation.
But for their fans, BTS has accomplished something else that is mostly ignored.
To help their young fan base cope with harsh economic realities around the world, the group has actually done something special.
BTS is popular around the world among young people.
K-pop is typically a genre that often draws audiences in their teens, 20s, and 30s.
It is also not surprising that ARMY, the face of the BTS fan base, is generally made up of young music listeners, while BTS fans of all ages are, of course, present.
BTS has a wide presence on social media, due to its success among young people.
BTS is actually the band with the most Twitter followers, according to the South China Morning Post.
They are among the most talked about individuals on Tumblr, too.
The strength of their fan base also shines through if BTS is nominated at an award show for a fan-voted category.
For example, at the Billboard Music Awards, since 2017, BTS has always won the fan-voted Top Social Artist category.
BTS writes songs that help young people cope with their financial conditions.
BTS: 2 participants considered being journalists when they were younger.
BTS has succeeded in uniting many young fans around the world, primarily because of their self-produced music.
It was not common for K-pop artists to engage in songwriting and producing when BTS debuted in 2013. BTS was, however, encouraged to express themselves through music, and the members teamed up to release songs about their personal struggles as young people with accomplished writers and producers.
This helped them connect through music with fans.
The group was able to cater to young South Koreans dealing with challenging economic realities through songs like “Silver Spoon,” “Run” and “Not Today.” according to Hong Seok-kyeong, a professor at Seoul National University who has researched the success of BTS.
“Members of the young South Korean generation, of which BTS is a part, grew up hearing their parents talk about how many sacrifices they had made for them and that the children had to work hard to live up to their expectations,”Members of the young South Korean generation, of which BTS is part, grew up hearing their parents talk about how many sacrifices they had made for them and that the kids had to work hard to live up to their expectations. “But as adults, they ended up living in worse conditions than their parents in terms of job opportunities, stability and wealth disparity.”
Not only does this economic situation happen in South Korea, but it has also been recorded in countries such as the United States.
Therefore, by giving a positive message to many young people around the world, BTS’s songs will surpass national limits.
“The solution the band offered wasn’t of the ‘self-help’ variety that demands you wear yourself down in neoliberal competition; it was a call to accept ourselves as we are, cling to our self-confidence, and work together toward the future instead of bowing down.”The solution offered by the band was not the ‘self-help’ variety that needs you to wear yourself down in neoliberal competition; it was a call to accept ourselves as we are, cling to our self-confidence, and instead of bowing down, work together towards the future.
Even, BTS tries to spread other optimistic messages
The World Health Organization praises BTS for wearing masks,
BTS also uses their platform to promote other positive ideas around the world, in addition to uplifting their fans through music.
In 2019, for example, as part of an international movement called #EndViolence, the organization partnered up with UNICEF to talk about anti-bullying at the United Nations.
In June 2020, BTS contributed $1 million to the Black Lives Matter campaign. Some people interpreted this action as political, but BTS made it clear that they just wanted to make a “against racism and violence.” statement.