Boots announces a big shop overhaul, with a complete list of locations affected.
BOOTS has announced that 30 outlets across the country would undergo renovations and the addition of beauty halls.
Following the epidemic, Boots is changing and upgrading its beauty goods and customer experience. The British health and pharmacy business is redesigning portions of stores to bring beauty halls to the high street, thanks to a surge in interest in all things beauty and makeup.
Boots has announced the opening of 30 new beauty rooms this year.
It comes after the company listened to its customers and realized that after the lockout, more people are purchasing locally.
As a result, Boots is renovating many of its beauty halls and introducing some of the world’s most coveted brands to smaller towns and cities around the country, making the best of beauty even more accessible.
The new halls will sell a wide range of items and will have professionally trained professionals on hand to assist clients in choosing the best one for them.
Dr Jart+, Huda Beauty, Fenty Skin, Morphe, and Bite Beauty will be among the revamped and upgraded beauty halls’ fresh new brands.
Customers may get customised, brand-neutral beauty and skincare assistance from the new Boots Beauty Specialists in-store for individuals searching for help and recommendations on their beauty program.
With the relaxation of restrictions in England, samples and testers are once again available, allowing beauty aficionados to try and test their favorite products in-store, along with cosmetic services and consultations.
In the three months leading up to May 31, sales of cosmetic items increased by 85 percent when compared to the same period the previous year.
Skincare including current substances such as niacinamide, azelaic acid, and salicylic acid is also popular.
Boots’ long-term strategy is to increase the impact of its physical locations while also boosting its online business.
“Now that we are out of lockdown and life is returning to normal, I am certain that our magnificent new beauty halls will help to drive more people into Boots as well as to local high streets more broadly,” said Seb James, managing director of Boots UK.
According to Boots, the new halls would have “trending zones,” “exploration places,” and “consultation spaces.”
As a result of this shift, new job roles will emerge.
More than 100 new employees will be hired by Boots to fill beauty specialist positions. “Brinkwire News in Condensed Form.”