The BTS ‘Love Myself’ campaign is a sponsorship project aimed at the protection of young people so that they can live without the fear of violence
When the seven boys of BTS tried expanding their music into something deeper, their growth as musicians was unmatched. BTS began just like any other Korean boy band but with their growth as people, they grew in their mindsets. RM (Namjoon) has mentioned how he knows and takes responsibility for his past actions as they were done by him. To be accountable for themselves, BTS has gone on to not only create songs to change mindsets but also donated to charitable causes. They have also banded together as ambassadors for messages that they want passed on to fans devoted to them as well as to the rest of the world.
BTS members launched the ‘Love Myself’ campaign in November of 2017 in partnership with UNICEF. The campaign is an anti-violence campaign that was launched by the septet in partnership with the Korean and Japanese committees for UNICEF. The idea of the campaign was introduced by the boys as a sponsorship project to the #ENDviolence campaign. Both projects are aimed at the protection of young people so that they can live without the fear of violence.
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BTS’ ‘Love Myself’ Campaign
In 2017, BTS promoted the campaign with the hashtag, #BTSLoveMyself, asking fans and supporters to post self-loving photos using the hashtag to different social media platforms. With ‘Love Myself’, BTS became the first group from South Korea to raise funds as part of a social fund for global campaigns. The campaign itself is the first Korea-based campaign to be expanded globally.
What initially was a two-year endeavour had now been renewed and the campaign is in its third year in 2021 and has already recorded amazing results. Since its inception in 2017, the campaign has generated 5 million tweets and over 50 million engagements as of October 2021, while also collecting a huge sum of 4.2 billion won ($3.5 million approximately) as of October 6, 2021.
📝| BTS’ UNICEF donation exceeded 4.2B won
The donation campaign of BTS was posted in Korea’s ‘World Children Status Report’. 🇰🇷 Committee for UNICEF said “The BTS LOVE MYSELF campaign succeeded as it was recognized for its global influence and global performance for the first+ pic.twitter.com/HvlrZneUaE
— BTSChartDaily⁷ (@BTSChartDailyx) October 5, 2021
BTS continues to raise awareness
In a status report that UNICEF,. Brinkwire Brief News.