PARENTHOOD isn’t easy, particularly being a new mum taking on a brand new role.
But a third of first-time mums admitted to only sharing positive posts on social media about parenthood.
What’s more, almost two-thirds (64 per cent) believe what other mums choose to post online isn’t always the reality of how they are feeling or coping.
The study of 1,000 UK mums who had their first child in the past five years found almost half admitted to using social media as a distraction from feeling lonely during their first year as a parent.
In fact, 44 per cent couldn’t help but compare themselves to other parents on Facebook and Instagram.
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In general, new mums found the first year of their baby’s life more tiring, stressful, and chaotic than they’d ever expected.
And the research, which was commissioned by Maltesers as part of its #LoveBeatsLikes campaign, found some of the biggest challenges include a lack of sleep, constant worrying and trying to live up to expectations.
Other hurdles during the first year were feeling a loss of identity, realising time is no longer their own and feeling disconnected from friends.
During the typical week in that first year, mums would receive two face-to-face visits, six texts or WhatsApp messages from friends and four social media messages.
However, on average eight hours and 21 minutes a day over that first year were spent with just their baby.
Speaking about the campaign, Ellie Taylor, comedian, and mother said: “Baby photos are gorgeous and it’s easy to feel that ‘liking’ them online is a supportive thing to do but behind that photo could be an exhausted and sometimes lonely new mum who needs a bit more love.
“That’s why I’m proud to stand with Maltesers for the #LoveBeatsLikes campaign to call on the friends and family of those weary eyed new mamas to show up and show some love.”
The study also found three quarters admitted the first year of parenting was harder than they had thought it would be.
But almost nine in 10 said becoming a mum was one of the best things they’ve ever done and 55 per cent still described their first year as exciting.
Of those polled via OnePoll, 47 per cent were the first out of their friendship group to become a mum and more than half felt their friends couldn’t relate to their lifestyle.
More than a third also felt left out and 32 per cent said their peers didn’t know what to say or how to help.
“In a world that has acknowledged that ‘likes’ are not enough… Brinkwire Brief News.