Synamedia’s machine learning program, called Credentials Sharing Insight, looks at where an account is being used, when it is being used, what content is being streamed, and what devices are being used to stream that content. The doesn’t appear that the algorithm itself would have the power to lock people out of accounts, but it would provide a score to the provider that reflects the probability that a password has been shared. “A typical pattern would be you have a subscriber that is simultaneously watching content on the East Coast and West Coast of the US,” chief technology officer Jean-Marc Racine told The Verge. The terms of service for each streaming service is different, and many state that users can be logged into numerous devices at a time, but Synamedia says that the system could be used to target those who abuse the privileges and overshare or sell passwords to other users.
Apparently there are “a number of firms” currently testing the algorithm, but Synamedia is not naming names. The Verge points out that the company’s current client base for other services includes AT&T, Comcast, Disney, Verizon, and Sky, so in theory it could be any or all of them. Good luck sharing the upcoming Disney streaming service with your MouseMingle friends across the country.
Cover image adapted from work by Justin Wilson/Flickr (CC BY 2.0) & Matthew Keys/Flickr (CC BY-ND 2.0)