npower and Karren Brady urge small businesses to back England's bid

Wed, 17 Nov 2010 12:03:20 GMT

npower has launched new research which shows that 73% of small businesses in the 'football front line' - the chippies, bars, hotels and pubs in the hospitality trade - believe the tournament would result in a significant increase in sales.

2018 bid advisory board member, West Ham vice-chairman and star of The Apprentice, Karren Brady launched the new research from npower, an official England 2018 world cup bid supporter.

With just over two weeks to go until FIFA makes its decision on who will host the 2018 World Cup, the research of 1000 businesses by npower also showed that many are already thinking ahead to 2018 and across all sectors, one in 25 predict they would have to take on additional staff to cope with demand, expecting to see a 17% increase in trade or sales on average.

In fact one in 12 businesses in the hospitality sector, and one in 14 in the travel, tourism and leisure sectors would start to plan for how they could take advantage of the World Cup on home soil straight after FIFA makes its decision on 2 December. One in six businesses in the hospitality sector would start their planning in 2013 - five years before the tournament starts.

One in 10 businesses also said they would introduce new products or services or would consider expanding their business to capitalise on the tournament being on home soil. This rises to a significant one in three in the hospitality sector and one in five in the travel, tourism and leisure sectors.

As a result of these findings, Karren Brady is urging people to back the bid to show their support for the entrepreneurs and small business owners that would benefit from the predicted £3bn boost to the economy the World Cup would bring.

Brady commented: "Having worked in football for many years, I am aware of how much it would mean to the public to host a World Cup in England. The UK economy would also prosper, particularly the small businesses that would get a huge and welcome boost if thousands of travelling football fans were coming through their doors. In fact, this research from npower revealed that a third of businesses (29%) believed it would be the smaller companies that would see the biggest benefit."

The research showed that overall, one in six small businesses believe a World Cup in England in 2018 would have a positive impact on their company. Of these, over half (54%) believe that hosting the World Cup would increase trade and 55% believe it would provide a welcome boost to employee morale.

Kevin Peake, marketing director at npower, added: "npower is a proud supporter of the England 2018 bid, and as we enter the final crucial two weeks before decision day, it is clear that there is a huge amount of support from small businesses. We have already been helping some of the these businesses in the host cities get in shape for the tournament by providing them energy efficiency audits and advice, and it's clear to see that many would take advantage of the opportunities a World Cup in England would bring."

About npower:
npower is one of the top energy suppliers to the UK business market, serving over 238,000 small to medium sized enterprise sites and around 17,000 industrial and commercial customers, with over 100,000 sites.

npower is proud sponsor of the npower Football League, including the npower Championship, npower League 1 and npower League 2.

npower is dedicated to helping UK businesses use energy more efficiently and therefore spend less money on their bills. It aims to have a positive impact on the communities it serves and reduce its customers' carbon footprint whilst always improving its service to its customers.

npower reports South Africa economic success boosts case for England 2018 World Cup Bid

Mon, 19 Jul 2010 10:22:10 GMT

Npower has reported that preliminary figures from the South African government have revealed that the staging of the World Cup brought an estimated boost to the economy of R93bn (£8bn).

These figures strongly support the business case for backing the bid to get the world’s biggest football tournament to England in 2018 according to npower, an official supporter of the England 2018 FIFA World Cup.

A poll conducted by the energy company revealed that more than 82% of bosses believe a World Cup in England would be great for business, 55% say it will deliver major financial benefit, and 63% say it would boost morale.

With the FIFA delegation set to visit each potential host city in August, npower is now calling on the business community to pledge their support for a World Cup in England in 2018. FIFA makes its decision on the host nation for 2018 in December 2010.

Kevin Peake, marketing director at npower, commented: "FA calculations suggest that the World Cup could bring as much as £3.2 billion to the economy, and the figures coming out of South Africa so far, although preliminary, show the economic boost a country can receive by staging this tournament.

"What we need now is for everyone to get behind the 2018 bid and show their support to host the World Cup in England in eight years time. There isn’t much time left to pledge support as the host nation will be decided this December, so it's important businesses back the bid now, rather than later."

Kevin Peake continued: "The opportunity to bring the tournament to England would be fantastic. Businesses of all sizes across the country would benefit and many of these will be the small businesses located around the host grounds - the food stalls, pubs, cafes and suppliers to the grounds.

"As the official supporters of the 2018 FIFA World Cup Bid, we already working with small businesses in the host cities to highlight the important role they will play and also support them with energy efficiency advice. We hope this will help them reduce their carbon footprint and energy costs."

England 2018 Chief Executive, Andy Anson said: "Businesses small and large are essential in staging a successful event and we hope the business community will get behind us and back the bid to host the FIFA World Cup in 2018."

npower is dedicated to helping UK businesses use energy more efficiently and therefore spend less money on their bills. The company aims to have a positive impact on the communities it serves and reduce its customers' carbon footprint whilst always improving service to customers.

npower supplies green energy to Wembley Stadium and the Liberty Stadium in Swansea.

npower specialises in risk management solutions, including market-leading flexible energy purchasing, energy efficiency, and broader energy management functions, tailored to every size of business.

npower is committed to helping its small business customers to improve their energy efficiency. Since 2006 the ‘e3’ campaign (standing for energy, efficiency, environment) has offered business customers advice and guidance on reducing energy consumption. New business customers receive an energy monitor designed to improve their consumption a

npower reports English businesses want World Cup on home soil in 2018

Mon, 05 Jul 2010 11:39:43 GMT

According to a new survey from npower, with the England football team making an early return from South Africa, disappointed bosses are keeping their fingers crossed for a successful campaign to bring the 2018 World Cup to England.

More than 82% of the bosses polled believe a World Cup would be great for business, with 55% saying it will deliver major financial benefit, while 63% said it would boost morale.

npower, Official England 2018 FIFA World Cup(TM) Bid Supporter, is now calling on people to pledge their support for a World Cup in England in 2018, to help give a boost for business. FIFA makes its decision on the host nation for 2018 in December 2010.

In the CBI's June survey of retailers, shops reported buoyant sales of food, drinks and television sets, as households got ready for the tournament in South Africa, but England's failure to reach the latter stages have seen sales plummet. Retailers and pubs were hopeful that footie fever would carry on into July.

A successful 2018 World Cup bid would go some way to make up the shortfall with FA calculations suggesting it could bring as much as £3.2 billion to the economy.

"Whilst people may be disappointed that England didn't make it further in the tournament, we now need for everyone to get behind the 2018 bid and show their support to host the World Cup in England in eight year's time. There isn't much time left to pledge support as the host nation will be decided this December, so it's important businesses back the bid now, rather than later." said npower's marketing director, Kevin Peake.

"The opportunity to bring the tournament to England would be fantastic. Businesses of all sizes across the country would benefit and many of these will be the small businesses located around the host grounds - the food stalls, pubs, cafes and suppliers to the grounds.

"As the Official Supporters of the 2018 FIFA World Cup(TM) Bid, we are already working with small businesses in the host cities to highlight the important role they will play and also support them with energy efficiency advice. We hope this will help them reduce their carbon footprint and energy costs."

The npower survey also showed that Wayne Rooney is the favourite of England's current young players to captain the 2018 squad - 67% believe he will be captain. Theo Walcott was backed by 17%, James Milner 10% and Aaron Lennon 6%.

England 2018 Chief Executive Andy Anson said: "Businesses small and large are essential in staging a successful event and we hope the business community will get behind us and back the bid to host the FIFA World Cup in 2018."

ENDS

npower is dedicated to helping UK businesses use energy more efficiently and therefore spend less money on their bills. npower aims to have a positive impact on the communities it serves and reduce customers' carbon footprint whilst always improving the service to customers.

npower supplies green energy to Wembley Stadium and the Liberty Stadium in Swansea.

npower customers include BT, Wembley Stadium plc, AstraZeneca and Sainsbury's.

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