Tesco Clothing online first with virtual 3D fitting room

Wed, 29 Feb 2012 16:02:58 GMT

Tesco Clothing is helping customers find the perfect size and fit when they shop for clothes on line with the innovative F&F virtual fitting room service. Tesco is the first retailer to use the technology, which is now on its Facebook page clothingattesco. Customers can create 3D digital versions of themselves from a photograph uploaded on to a virtual fitting room page, and then "try on" the clothes from there.

If the trial is a success it means that online customers will no longer have to second guess whether a dress might look too short, if trousers are too long or some shorts are too baggy. The F&F virtual fitting room aims to be practical and fun, and will allow customers to style different outfits, trying various new skirts, tops and shorts to find the perfect matching look for the spring and summer seasons. Best of all, there is no queue for fitting rooms.

Emily Shamma, director of Tesco Clothing Online, said: "Although there has been talk about 'virtual fitting rooms' before, until now the technology has not been able to combine styling, accurate fit and size based on peoples' specific measurements. Shopping with your virtual self helps you to see what dress might suit you best, what top goes with those skinny jeans or how a top might look with a particular skirt. It is also quick and easy to use, particularly for customers who don’t have the time or dislike having to trek around the shops.

"Customers simply upload two photos, or if preferred, enter their body measurements and a photo of their face. In just a few minutes the F&F fitting room creates their very own virtual body, to look exactly like the user and then suggests sizes based on the details submitted.”

Customers using the service will be able to choose from a selection of 50 new season items and a further 10 garments will be added each week during the trial. If customers like what they try on, they can add to basket and purchase on the Tesco clothing website.

The F&F virtual 3D fitting room also gives customers the opportunity to try out various hairstyles to create different looks and even the option to share their favourite outfits with selected friends on Facebook for feedback.

-ENDS-

About Tesco:
Tesco plc, a UK-based international grocery and merchandising retailer, is Britain's largest supplier and the world's third largest grocery retailer, by both global sales and domestic market share. Founded as a food specialist in 1929, Tesco has now expanded into diverse areas such as flowers, books, music, telecoms and clothing. The company employs over 250,000 people, operates 1,779 stores across Europe and Asia and serves over 15 million customers.

Tesco Clothing online launches international delivery service

Thu, 06 Oct 2011 11:35:55 GMT

Tesco's online clothing business in the UK is extending its delivery service to include international markets for the first time.

Launched on Wednesday 5th October, www.clothingattesco.com is initially offering delivery to countries in the EU. In particular, the service is expected to prove popular where Tesco's F&F label is already an established brand and available in store locally (Poland, Czech Republic, Hungary) as well as in markets with a high number of British nationals, such as Spain and France.

Jill Easterbrook, Tesco Clothing Director said: "Our loyal online following tells us they want to be able to buy fashionable, good value clothes from us and have them sent outside the UK. We think there is a great opportunity to reach British customers who have relocated to countries such as Spain. Our customer call centre frequently receives queries from people all over the world asking whether we can deliver to their country."

Since Tesco launched its online clothing business in October 2009, it has grown ahead of the market and in the last six months alone online clothing sales were up 45 per cent. Tesco.com/clothing is able to offer a bigger range for customers than stores, including F&F limited edition range and a number of well-known brands.

Jill Easterbrook continued: "By offering a delivery service to customers in a number of European countries not only are we testing the popularity of such a service, but also gauging the response to our clothing offer in these new markets. We believe our international customers will welcome even more choice and benefit from the increasing number of well-known clothing brands we now sell on Tesco.com/clothing."

This summer Tesco also launched its click and collect service for clothing orders in the UK. Customers are able to pick up their clothing order for free the next day from a choice of over 250 Tesco stores in UK and NI. By the end of the year a further 500 Tesco stores will offer the service. Returns are free by post, or customers can return items to store.

The new standard international delivery service will take between two to six working days and cost from £4.95.

About Tesco:
Tesco plc, a UK-based international grocery and merchandising retailer, is Britain's largest supplier and the world's third largest grocery retailer, by both global sales and domestic market share. Founded as a food specialist in 1929, Tesco has now expanded into diverse areas such as flowers, books, music, telecoms and clothing, including kids clothes, womens clothes and it own F&F clothing label. The company employs over 250,000 people, operates 1,779 stores across Europe and Asia and serves over 15 million customers.

Tesco Clothing reveals official Climate Week t-shirt

Tue, 08 Mar 2011 11:37:11 GMT

Tesco Clothing has revealed the official Climate Week (21-27 March) t-shirt, featuring an exclusive, limited edition design by the 'patron saints of print', Eley Kishimoto, in aid of the Environmental Justice Foundation.

Organic, ethically made and manufactured by wind and solar power, the low carbon t-shirts will be available for men and women exclusively from Tesco clothing, Climate Week's headline partner, for only £10.

The women's climate week t-shirt and men's climate week t-shirt will be available in time for Climate Week, in-store and online on the Tesco clothing website.

A host of talent has stepped up to front the on-trend geometric print, including Lily Cole, KT Tunstall, Jade Parfitt, Gemma Arterton, Gillian Anderson, Eliza Doolittle and many others, making it the fashion world's t-shirt of choice. Stylist to the stars Fee Doran a.k.a Mrs Jones has lent her special touch for many of the pictures.

Climate Week's Phil Drew said: "Low-carbon and super-cool, the t-shirt captures the spirit of Climate Week by showing how we can all be part of the solution to climate change. The t-shirt is organic, ethically made, and carries the Carbon Reduction Label certified by the Carbon Trust. It represents the future of fashion: an item that's as green as its message and doesn't cost the earth, in all senses of the word."

Environmental Justice Foundation executive director Steve Trent commented: "The supply chain demonstrates the highest possible standards in an industry that is often criticised for falling short of the mark. The carbon footprint of the t-shirt's manufacture is on average an incredible 90% smaller than that of a comparable product made using non-renewable energy. Our long-term supporter Lily Cole witnessed this for herself on a visit to the factory in India."

Eley Kishimoto added: "Our t-shirt design incorporates the 'tree of life', a concept that exists in many cultures across the world. In itself, this represents nature and reminds us to look towards a positive future. We worked with a play on an age-old patchwork motif, symbolising the care and attention that our planet needs and translating the idea that all life on earth is connected, and we should work together to tender our environment."

Shoppers can do their bit to reduce the carbon footprint of the t-shirts even further by washing it at a low temperature and hanging it up to dry.

Climate Week t-shirts will be available exclusively at Tesco stores and online at www.tesco.com/clothing.

About Tesco:
Tesco plc, a UK-based international grocery and merchandising retailer, is Britain's largest supplier and the world's third largest grocery retailer, by both global sales and domestic market share. Founded as a food specialist in 1929, Tesco has now expanded into diverse areas such as flowers, books, music, clothes, gifts, telecoms and even baby buggies. The company employs over 250,000 people, operates 1,779 stores across Europe and Asia and serves over 15 million customers.

About Climate Week:
Climate Week is the new national occasion backed by the Prime Minister and Sir Paul McCartney to inspire millions across the UK to combat climate change. Climate Week is also backed by Al Gore, Kofi Annan, Vivienne Westwood, Lily Cole, and Jarvis Cocker.

Climate Week is for everyone wanting to do their bit to protect our planet and create a secure future. Thousands of businesses, charities, schools, councils and others will run events during Climate Week, sharing ideas and encouraging thousands more to act during the rest of the year.

Clothing at Tesco Launch F&F Couture

Wed, 24 Mar 2010 15:29:00 GMT

F&F Couture is the first foray into high fashion by a supermarket chain, and is set to banish any preconceptions about supermarket fashion. Eye-catching design features, bespoke fabrics and intricate detailing are present in every garment in the collection, which encompasses sixteen items ranging from a sheer printed racer-back vest to a heavily embellished sequin jacket.

Priced between £40 and £140, F&F Couture mixes print, texture and embellishment in a colour palette of zingy acid brights, muted charcoals and regal magenta tones.

Buying Director of Tesco Clothing Jan Marchant commented: "F&F Couture signifies a new era for supermarket fashion. It's a high fashion-led range which will enable us to meet the increased desire for affordable yet high quality clothing, and we're so confident that the range will be a success that work has already begun on the Autumn/Winter range."

The standout piece of the collection is the Textured Pagoda Dress which is sculpted in a flattering hourglass shape. A ruffled collar adds detail to the dress whilst the exposed zip adds a welcome edginess.

Embellished with metallic silver sequins that highlight the muted print, the Pagoda Jacket is a dramatic cover up that will add interest to any outfit. The jacket is paired with the unstructured sequin trim Fisherman Trousers that have a flattering paperbag tie waist and slouchy oversized pockets.

Combining sharp tailoring with a feminine edge, the Stripe Shorts and Waistcoat are adorned with pintucks and origami pleats. A peek-a-boo cutout adds interest to the back of the waistcoat with the wrap-around fastening on the shorts creating a skirt-like appearance.

The Black Cropped Jacket is adorned with thousands of tiny sequins giving it a metallic quality, whilst the over-exaggerated long balloon sleeves add interest by playing on proportion. The Harem Pant in grey silk features a gathered waist and fabric is pulled in with drawstrings around the ankle.

Featuring diaphanous swathes of white fabric that drape from a high ruffled neckline, the Multi Layered Dress (£140) has an ethereal quality whether dressed up or down. The Multi Layered Skirt (£60) in the same fabric is finished with a puffball hem.

The Printed Crop top and maxi Sweep Skirt both come in the same moody charcoal coloured print and are finished with a black sequin trim, giving them a grungy yet feminine feel. The Longline Printed Vest is in sheer fabric and has an exaggerated racer back.

Punchy brights are the key focus for the Acid Print Oversized Dress and Jumpsuit. Garments are finished with ruched detail and gemstones. The Extreme Jacket in light denim sits alongside these.

The full F&F Couture range will launch exclusively online at tesco.com/clothing on the 29th March 2010.

ENDS

About Tesco:
Tesco plc, a UK-based international grocery and merchandising retailer, is Britain's largest supplier and the world's third largest grocery retailer, by both global sales and domestic market share. Founded as a food specialist in 1929, Tesco has now expanded into diverse areas such as flowers, books, music, clothes, gifts, telecoms and even baby buggies. The company employs over 250,0

Tesco exclusive Diamond Boutique creates new bra innovation

Tue, 15 Dec 2009 11:10:21 GMT

The Tesco exclusive lingerie brand, Diamond Boutique has unveiled a pioneering new bra design, The Limitless Bra, which can be worn a never-ending number of ways. This will be Tesco's most innovative lingerie invention ever to be introduced to stores throughout the UK.

The bra comes in several parts, including two cups and a selection of straps, giving its wearer the power to make it up 'DIY-style'. Each cup features 24 hook positions and the back strap another 28, making the Limitless Bra one of the first bra designs ever to offer limitless ways of wearing it.

MJM International, the producer of Diamond Boutique has taken over a year and hundreds of hours of testing to perfect the revolutionary bra created exclusively for Tesco customers. The product will retail at £16.00 and will be available in sizes 32-38 A-D in black and nude.

The bra's inventor Michelle Mone, co-founder of MJM International and creator of Diamond Boutique said; "Diamond Boutique is committed to meeting womens lingerie needs, which is why I'm so excited about this phenomenal new design. The Limitless Bra is unlike any other bra available on the market and can be worn hundreds of different ways. Women will be thrilled to find out that this really does deliver every bra style they will ever need, plus some"

She added; "This is without doubt a 'must have' garment for every lingerie drawer and is the bra women have been waiting for. These days fashion is so experimental, it's often a hassle finding the right bra for the right outfit, any girl will tell you. But this bra can be easily constructed and adjusted to sit perfectly underneath any garment, with no straps showing and providing all the support your bust needs. It really is an unbelievable product."

Jan Marchant, Buying Director of Tesco Clothing, said; "The Limitless Bra is the most innovative and unique lingerie design Tesco has ever seen and we're incredibly excited about offering it in store. The product offers incredible versatility and just by moving the straps around the edge of the cups women can create any bra style they want. We anticipate that the Limitless Bra will be a must-have for the Christmas party season and that Tesco shoppers will be racing to their nearest store to bag theirs."

Made from smooth micro-fibre material and available in black and nude, The Limitless Bra is invisible under any outfit. The Limitless Bra is available from Tesco stores nationwide and the Tesco Clothing website.

ENDS

Founded as a food specialist in 1929, Tesco has now expanded into diverse areas such as flowers, books, music, clothes, gifts, telecoms and even baby buggies. The company employs over 250,000 people, operates 1,779 stores across Europe and Asia and serves over 15 million customers.

Images of Elen Rivas wearing the new Limitless Bra available on request

Top Articles Tagged with tesco-clothing

Tesco Clothing online first with virtual 3D fitting room

Tesco Clothing online launches international delivery service

Tesco Clothing reveals official Climate Week t-shirt

Clothing at Tesco Launch F&F Couture

Tesco exclusive Diamond Boutique creates new bra innovation