Revolver PR ups its Game

Wed, 28 Apr 2010 16:21:54 GMT

Revolver, Scotland’s leading digital PR agency, today launched its brand new Interactive Entertainment division, headed by games industry veteran Brian Baglow.

The new division will cover all aspects of the rapidly evolving Interactive Entertainment sector, from the mainstream console market, through to the emergent social gaming, casual and independent (indie) markets, as well as the high growth iPhone and iPad platforms, the online, mobile and massively multiplayer and everything in between.

Brian Baglow has worked in the games industry since 1995, cutting his teeth at Dundee’s famous DMA Design, where he worked on the notorious Grand Theft Auto. From there he’s gone on to work with almost every single Scottish games company, founded the industry news site Scottishgames.net, helped organise events such as the Edinburgh Interactive and North East of North digital arts festivals and generally stuck his nose into anything games related the length and breadth of the country.

Iain Bruce, Managing Director of Revolver PR, says, “The games market is an area that has weathered everything the global recession could throw at it – and is still growing - in all sorts of interesting and unusual new directions. Scotland alone has over 30 development studios, covering all of these new platforms, market segments and routes to market. However, it requires a great deal of specialist knowledge understanding to provide credible support to these companies. Brian has worked across all of these areas and with all of these outfits over the last 15 years. So when the opportunity arose to bring his expertise and experience on board, it made perfect sense to grab him and give Revolver instant access to the whole of the games market.

Brian Baglow, the new head of Interactive Entertainment for Revolver, says, “There’s a growing need for focused and expert PR and communications within the games sector. There are more companies, creating more games for more platforms than there’s ever been, yet most of the creators and development studios have little or no option in the PR companies they approach. Revolver has shown that it understands exactly what interactive companies actually need when it comes to PR. The games market is an exciting, enthusiastic and passionate place to work. Revolver’s a perfect match for it. I am thrilled to be back in the game again.”

Revolver PR is a digitally-enabled public relations consultancy, geared to deliver results across print, broadcast & digital media. Combining key press and public relations skills with leading-edge understanding of Digital PR , online news distribution, social media campaigns and video marketing. The company offers a full range of corporate communications services designed to deliver twice the value of traditional PR.

Brian can be reached at: brian@revolver-pr.co.uk or 07747 792247. If you’re involved in videogames in any way, you’ll be hearing from him shortly.

About Revolver PR
Revolver PR is Scotland's leading digitally-enabled PR consultancy and is geared to deliver results across the print, broadcast & digital media. Combining key press and public relations consultancy skills with leading-edge understanding of Digital PR, internet news distribution, social media, events PR and video marketing, the agency offers a full range of corporate communications services designed to deliver twice the value of traditional PR.

Revolver PR calls for investment in Digital PR training

Tue, 02 Feb 2010 09:11:22 GMT

Revolver PR has called upon companies to invest in Digital PR training for young entrants to the industry.

Responding to recent calls from industry figures for the range of qualifications available to both aspiring and current public relations practitioners to be more digitally orientated, Scotland's leading Digital PR agency has challenged communications firms to invest more heavily in training staff on the job. The company, with offices in Glasgow and Edinburgh, believes that organisations must be prepared to put time and resources into providing staff with the support required to get to grips with the digital media.

"While there is a need for existing PR qualifications to encompass digital issues in order to meet the growing demand from agencies for digital PR practitioners, there is a limit to what you can expect such course to achieve. The digital media moves at the speed of light and is in a constant cycle of evolution and change, meaning that formal course materials are at risk of falling out of date before they've even been written," said Revolver PR Managing Director Iain Bruce.

"In our experience new staff benefit far more from on-the-job Digital PR training than they do by following a course-based syllabus. While this requires more time and resources to be focused upon each individual, it's a process that ultimately produces far greater returns."

A number of industry commentators have recently stated their belief that young people need to be more digitally oriented in their qualifications in order to meet agencies growing demand for trained digital PR individuals. They suggest that recruitment consultants are now struggling to find suitable candidates and have call for potentials employees to be formally taught the foundations of digital knowledge.

Revolver PR, conversely, calls for employers to invest in youth through a process of in-house digital PR training, whereby employees are given instruction on the job as opposed to studying through external educational institutions.

"There is far too great a number of wasteful media courses out there that do not prepare young people for the future as it is" says Bruce. "On-the-job training is much more beneficial when considering that public relations companies require young individuals who pay attention, are keen to learn and who take direction without hesitance."

Whilst the benefits of this are disputed somewhat within the industry, Revolver is of the opinion that internal training in digitally enabled public relations consultancy and social media usage benefits the company just as much as the individual.

Line and Revolver PR forge digital PR partnership

Fri, 08 Jan 2010 10:35:58 GMT

Award-winning digital agency Line and Revolver PR have agreed a partnership deal to provide a range of online PR services geared to help businesses maximise the returns on their internet investments.

The deal, which will see Revolver PR partnering with the leading digital agency on a number of projects, reflects Line's strategy to expand the business-focused, 360 degree service offered to its roster of blue chip clients. In addition to supporting the expanding creative agency's online initiatives with a range of digital PR and social media campaigns, Revolver will also provide public relations consultancy and advice to staff at Line's offices in Edinburgh and London.

"We're delighted to announce this partnership with one of the rising stars of the online media sector. A core part of our growth strategy is to build both the company and its offerings through industry-leading partnerships that help our clients drive profit through digital channels, and Revolver's status as proven experts in digital PR made them the ideal choice for this role," said Ross Laurie, Managing Director at Line.

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Revolver PR ups its Game

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