Hotter Comfort Concept introduces 32 new ladies styles for spring 2013

Thu, 07 Feb 2013 12:28:18 GMT

Hotter Comfort Concept has launched its new collection for spring 2013 with 32 new ladies styles.

Shoe fans will be delighted with the new collection; each and every style has been designed with style seeking customers in mind and comes in the latest on-trend seasonal shades.

The new range features styles for every shoe-loving customer and covers all their wardrobe dilemmas. Hotter's signature collection has shoes for summer days, work shoes, designs for glamorous evenings out with friends, casual styles for everyday wear and the active collection features shoes perfect for customers with busy lifestyles.

"The new range is here and our passionate team of designers has put everything into the new styles. We’ve taken inspiration from around the world to find new looks, textures and colours so our customers feet will look absolutely stunning," commented Design Director Ian Spedding.

"Hotter fans will enjoy 32 new styles including sophisticated brogue Carly in seasonal shades Parchment, Blue and Tan along with super soft Chantel with its bow detail in glamorous, trend lead colours, Peach Blush, Ink Blue and Tan," he added.

For summer breaks there are cool, fresh sandals Sapphire and Emilia, and for a glamorous twist customers can try espadrille wedge Gaby, a favourite from summer 2012, with exciting new navy and beige floral colours.

Hotter's latest collection includes 9 new men's styles, one of which is the new sporty Swift with shock absorbing air filled soles and touch close fastening straps. For a smart casual option there is rugged brogue style Defender with a distinctive wax finish and adjustable laces for a bespoke fit.

Most of Hotter's comfy women’s shoes come in sizes 3 to 9 with some half sizes and men’s shoes come in sizes 6-12 with some half sizes. Customers will also find extra wide shoes for women and EEE fitting shoes. Anyone new to Hotter will find a handy shoe fitting guide online, with details of how to find the perfect fit and Hotter offers a free Personal Shopping service for additional advice. Hotter shoes can also be purchased at 46 Hotter stores throughout the UK.

About Hotter Comfort Concept
The Hotter Comfort Concept brand was founded in the early 1990s by Stewart Houlgrave whose parents set up Beaconsfield Footwear as a slipper manufacturer in 1959. With a mission to make shoes as comfortable as slippers Stewart created a collection of stylish shoes with hidden comfort features including super soft and breathable leathers, lightweight and flexible soles, cushioning underfoot and wiggle room for toes.

Hotter shoes are sold direct to customers via an onsite customer service centre and www.hotter.com. Since 2009, its 50th year, the company has revamped its website, aired 6 TV campaigns and launched in the US. With its exceptional product quality and outstanding customer service, Hotter embarked on an ambitious store opening programme in 2010, opening a total of 46 stores open across the UK by the end of 2012. Staying true to its British heritage,

Hotter now manufactures 1.5 million pairs of shoes made in England - making it the UK's biggest shoe maker.

Further insights into the company can be found on Hotter's online Comfort Club.

Hotter Shoes sets sights on 19 new stores for 2012

Wed, 26 Sep 2012 12:35:30 GMT

Hotter Comfort Concept Shoes have been on a mission to bring their stylish shoes with built in comfort features to the nation welcoming over 100,000 customers through their doors each week. This year the retail team at Hotter have already successfully opened 13 new stores across the UK, reaching out to their customers in towns and cities such as Cheltenham, Harrogate, Oxford, Tunbridge Wells and Winchester.

The comfy shoe brand now has 38 stores, which will soon be 40 when they open stores in Shrewsbury and Inverness in October and they plan to open a further 4 before the end of the year.

"What's more, it looks like 2013 will be another busy year for our retail team as we've already identified a further 15 locations for stores," commented John Nicholas, Retail Director.

"We have developed a winning formula of wonderfully stylish comfort products combined with a high level of service which we find brings customers back to us time after time. Our team members are hand-picked to ensure they are friendly, helpful, passionate and knowledgeable about our products.

"Each store offers a personalised fitting service to ensure customers find their perfect fit every time. We even create a comfortable and relaxed environment for our customers to shop, with comfy seating and a 'home like' feel."

To find Hotter Shoes stockists, customers can visit Hotter's store locator page at www.hotter.com, and can join Hotter on Facebook to keep to date with the latest store news.

Hotter Shoes can also be purchased via mail order by calling 0800 525 893, or online at www.hotter.com.

About Hotter Shoes:
Hotter Comfort Concept is the UK's biggest shoe maker, with one of the most advanced production facilities in Europe.

Hotter Shoes makes a range of ladies shoes and men's shoes - including extra wide shoes - all of which incorporate 'Comfort Concept' features including smooth internal seams, removable insoles, soft leather uppers and soft padding. The nearly 1.6 million pairs of comfortable shoes designed and made in Hotter's UK factory during 2012 will have shock absorbing soles which contain millions of air bubbles, making Hotter shoes incredibly light and giving the feeling of walking on air.

Debenhams reveals formula for perfect pair of 'drop-a-dress size' shoes

Fri, 04 Nov 2011 16:23:53 GMT

Debenhams has announced its formula for how to drop a dress size in seconds. According to the retailer, if chosen carefully, a mere pair of shoes can have a dramatic slimming effect on the wearer - creating the illusion of having dropped a dress size.

The slimming effect is so apparent that, when asked to guess the dress size of the same woman in two images, people shown the image of her wearing the slimming shoes gave an average of one dress size smaller than those shown a picture of her without the magic shoes on.

Debenhams technologists created the formula when they noticed an onslaught of celebrity women, including Kate Middleton, Victoria Beckham and most recently Ed Miliband's wife Justine wearing similar nude high heels.

The formula for the perfect pair of slimming shoes is as follows: (colour + platform + height + heel width) - ankle strap = slimming, or as it is written in short-hand: (C + P + H + HW) - AS = S.

For those wanting to look slimmer in their dresses, they must first choose a nude coloured shoe which matches their skin tone. This works as an extension of the leg. Platforms should be concealed and should have at least a centimetre in depth to ensure maximum lengthening.

Heel height is critical and it is advised that women choose three-inch or higher heels. This provides added height and instantly gives a slimming effect. Heel width should also be considered. Thick heels draw the eye and break the illusion, so stiletto heels are recommended.

The final aspect of the formula is ankle straps. According to the formula, ankle straps should be avoided at all costs as they cut the leg short, making them look shorter and wider.

The formula combines a combination of tricks that give the impression of lengthened legs and tighter thighs while encouraging the torso to be pushed out, in turn flattening the stomach.

In response to the slimming formula, Natelle Baddeley, head of accessories for Debenhams, said: "It seems that performing magic tricks is no longer reserved for the likes of Dynamo and David Blaine.

“If followed to the letter, this formula gives women the chance to walk in the shoes of the famous tricksters of our time - creating a slimmer silhouette in an instant."

Natelle Baddeley continued: "This is a diet in a shoe. Once you have found the perfect pair all you need to do is slip on your shoes to instantly transform your silhouette. It's the perfect party cheat."

High profilers who currently benefit from this sneaky cheat are A-listers such as Beyonce Knowles, Victoria Beckham, Alesha Dixon, Jessie J and Sarah Jessica Parker.

About Debenhams:
Debenhams is the second largest department store chain in the UK with a strong presence in key product categories including women's clothing, men's clothing, childrenswear, furniture and health and beauty. Debenhams operates 167 stores in the UK and Republic of Ireland. Debenhams also has 61 international franchise stores in 24 countries and six Magasin stores in Denmark.

Designers at Debenhams include Preen, Dune, Jonathan Saunders, Jonathan Kelsey, Roksanda Ilincic, Ted Baker, Jeff Banks, Jasper Conran, Erickson Beamon, FrostFrench, Henry Holland, Betty Jackson, Ben de Lisi, Julien Macdonald, Melissa Odabash, Jane Packer, Pearce Fionda, Janet Reger, John Rocha, Lisa Stickley, Eric Van Peterson and Matthew Williamson.

Hotter Shoes is now responsible for 1 in 3 UK-made shoes

Mon, 26 Sep 2011 10:57:30 GMT

Hotter Shoes has stepped up production of its iconic shoes as more women than ever turn to the comfort shoe brand for their footwear solutions. The company is forecasting that production at its Lancashire factory will increase to 1.7 million in 2011, smashing its 2010 total of 1.3 million which earned it the accolade of UK's biggest shoe maker.

Hotter Shoes' range and merchandising director Paul Sayer said: "Women have always wanted stylish shoes but now they're switching onto comfort which is great news for Hotter.

"Whether it's a lifestyle choice or the barrage of high heel horror stories and photos of celebrity bunions we've seen recently, more women than ever are falling in love with our UK made comfort shoes."

One in every three pairs of shoes made in the UK are now branded Hotter Comfort Concept, and incorporate the company's trademark features: light, shock absorbing soles; smooth seams; deep toe boxes and quality leather uppers. The figures were confirmed in a survey of all UK based shoe makers by the British Footwear Association.

Things are going well for the company that started out manufacturing and selling slippers and now "makes shoes as comfortable as slippers". Hotter Shoes will invest a further £500,000 in its factory this year to meet increased demand, positioning it as one of Europe's most technologically advanced shoe making plants.

Paul Sayer added: "We have survived and thrived because we share a passion for products and service with our customers."

"In economically challenging times we're discovering that discerning women are investing in long lasting, stylish and comfortable footwear rather than throwaway fashion that often languishes at the back of the wardrobe before making it to the recycling bin."

Richard Kottler, chief executive of the British Footwear Association commented: "Hotter's dedication and vision for the future has lead them to become one of the most successful, and innovative, British shoe manufacturers. It's rare these days for a British brand to manufacture such a high volume of quality footwear on site, the planned investment will see Hotter go from strength to strength - this is British manufacturing at its best."

Hotter is enjoying buoyant sales and is planning a dynamic retail expansion. In 2010 Hotter opened six dedicated stores in the south of England. It has opened nine stores across the UK this year including Newcastle, Glasgow, Sheffield, Salisbury, and Stratford and plans to have 25 stores in its portfolio by the end of 2011.

The company is also shipping its trademark style and comfort direct to the US market, with Hotter Shoes now shipped direct to the United States from the company's warehouse, and US customer calls serviced from the Skelmersdale call centre.

About Hotter Shoes:
The company, which was established in 1959,now has one of the most successful production facilities anywhere in the world. The 'Comfort Concept' in every pair includes features such as smooth internal seams; removable insoles; soft leather uppers and soft padding. The 1.7 million pairs of shoes that will be designed and made in Hotter's UK factory this year have shock absorbing soles which contain millions of air bubbles that make the shoes incredibly light and give a feeling of walking on air.

Hotter shoes makes a range of womens shoes and mens shoes that are designed to look stylish but secretly hide a raft of comfort features including padding at heels; roomy toe boxes and removable insoles. The shoes made in the Lancashire factory have polyurethane soles that contain millions of tiny air bubbles, making them incredibly lightweight, flexible and shock absorbing. The company also manufactures work shoes and extra wide shoes, as well as several other ranges.

Debenhams reports women getting cold feet over growing foot print

Wed, 03 Aug 2011 15:12:16 GMT

Debenhams has revealed new research which suggests the female foot is getting bigger across the UK.

With sales soaring, demand for size nine shoes has sparked a massive 80% increase in stocks at the department store.

But despite the growing trend, 82% of size eight and nine customers say they are ashamed of their shoe size, ironically most blokes in the UK are a size nine.

Merchandisers at the department store thought something was afoot when it was revealed that 67% of all size nines sold, are bought online as opposed to in store.

Carie Barkhuizen, Debenhams Spokesperson, said: "Buying shoes online can be a tricky feat which is why we decided to ask women why they were shopping behind closed doors. We were surprised to learn a case of cold feet was behind it all.

"It's even more surprising when you consider the host of celebrity women like Michelle Obama and Nicole Kidman proudly stepping out on their larger paws."

When asked to identify what part of shopping for shoes in store they found particularly uncomfortable, 64% said it was asking the shop assistant for their size and 36% said they hated taking their shoes off in public.

The survey also revealed that 47% of women had lied to their partners and friends about their shoe size.

To help combat this embarrassment, Debenhams has instructed stores to put more size eight and nine stock out on the shop floor for women to help themselves to.

Women needn't feel alone however, the average female shoe size has increased by one and a half sizes over the last 10 years; from four and a half in 1990 to a size six in 2011, and larger sizes are increasingly in demand.

The change is attributed to women's feet becoming broader rather than longer which experts believe may be due to an increase in average body weight as women grow taller.

Demand for size nines was highest in Dublin, followed by London, Birmingham, Glasgow and Newcastle.

Carie Barkhuizen continued: "If the current trend continues, then we will start stocking women's shoes in size ten and eleven too.

"Shoes with high heels, such as stilettos in larger sizes, have to be made much stronger with sturdier load bearing points, able to cope with greater levels of stress and wear.

"The materials and techniques now available means that the majority of shoes can made strong and comfortable enough in larger sizes which would have been unimaginable just ten years ago."

Celebrity women with larger feet include; Nicole Kidman (size 9), Jerry Hall (8), Paris Hilton (9), Michelle Obama (9), Kate Winslet (9) and Geena Davis (9.5).

About Debenhams:
Debenhams is a leading department stores group with a strong presence in key product categories including womenswear, men's fashion, kid's shoes, kid's designer wear, home and health and beauty.

Debenhams is the second largest department store chain in the UK.

Debenhams operates 161 stores in the UK and Republic of Ireland. Debenhams also has 61 international franchise stores in 24 countries and six Magasin stores in Denmark.

Designers at Debenhams include Preen, Jonathan Saunders, Jonathan Kelsey, Roksanda Ilincic, Ted Baker, Jeff Banks, Jasper Conran, Erickson Beamon, FrostFrench, Henry Holland, Betty Jackson, Ben de Lisi, Julien Macdonald, Melissa Odabash, Jane Packer, Pearce Fionda, Janet Reger, John Rocha, Lisa Stickley, Eric Van Peterson and Matthew Williamson.

Hotter Comfort Concept bucks high street trends

Thu, 28 Jul 2011 12:30:33 GMT

Hotter Comfort Concept is bucking high street trends with a dynamic store opening programme.

Having recently opened its 18th high street store, located in Peterborough, the UK's biggest shoe maker is on track to beat its target of 25 stores by the end of 2011. The innovative shoe maker - which is forecast to make 1.6 million pairs of shoes this year - took a step out of its own comfort zone to venture into selling direct to the public in the 1990s.

Its unusual approach has seen the company set up its own 100-seater call centre to serve its mail order and hotter.com customers and open up 18 high street stores to sell its shoes through 200 independent retailers across the UK, including several leading garden centres. The company also sells and ships its shoes direct to the US.

"We have a dynamic store opening programme in place which has seen us open 12 Hotter stores around the UK in just over 12 months and we are aiming to open a further nine before the end of the year ," commented Retail Operations Director John Nicholas. "Our stores have been carefully designed to ensure stand out on the high street, but what our customers really love, and which brings them back time and time again, is a combination of comfortable, stylish shoes and great service.

"We are totally focussed on creating a quality retail environment for our customers; our stores are carefully designed to showcase our collection, with customers lead around to store to view contemporary, classic, heels, sporty styles and accessories. We pride ourselves on our attention to every single detail, so on our shoes you'll find handcrafted detailing and hidden adjustments and in our stores you’ll find lots of seats, at just the right height to for trying on shoes."

Stylish shoes with comfort built into every pair is the product promise which has helped Hotter Comfort Concept shoes grow to be the UK’s biggest shoe maker. The team of Hotter designers works hard to hide comfort features in its stylish shoes, including lightweight, supportive soles; deep toe boxes; softly padded heels and tongues and removable insoles. Womens shoes, boots and sandals come in UK sizes 3 to 9 with some half sizes, extra wide fitting and EEE fitting; Hotter mens shoes, boots and sandals come in UK sizes 6 to 12 with some half sizes.

Hotter Comfort Concept was set up in 1959 by the parents of the Managing Director, Stewart Houlgrave. The company, which has always been based in Lancashire, invested £6m in a new factory in 2003 and, with recent investment in its production lines, now boasts one of the most technologically advanced shoe making factories in Europe.

About Hotter Comfort Concept Shoes:
The company, which was established in 1959, is now one of the most successful production facilities anywhere in the world. The 'Comfort Concept' in every pair includes features such as smooth internal seams; removable insoles; soft leather uppers and soft padding. The 1.3 million pairs of shoes designed and made in Hotter Comfort Concept's UK factory each year have shock absorbing soles which contain millions of air bubbles that make the shoes incredibly light and give a feeling of walking on air.

Hotter Comfort Concept shoes and sandals are sold direct to customers via its 100-seater call centre; hotter.com, 15 Hotter Comfort Concept stores across the UK and through 200 independent retailers.

Hotter Comfort Concept launches new range of holiday shoes

Tue, 26 Jul 2011 15:20:18 GMT

Hotter Comfort Concept has launched its new range of holiday shoes that are light and easy to pack, comfy enough for everyday and stylish for any occasion.

With cool sandals for beach holidays, sporty styles for city visits and smart, comfy heels for those special holiday nights out, there's a Hotter option for every break type. Careful footwear selection can be the key to a happy holiday and no matter what the wearer is doing, or where they are travelling, comfort is essential.

"When luggage space is at a premium, versatile style is essential and comfort can't be compromised, you need to pack smart and pack Hotter shoes for your holiday," said range and merchandising director, Paul Sayers.

"We'll be making 1.6 million pairs of shoes in our UK factory this year, and every pair will have polyurethane soles which are filled with millions of air bubbles, making them incredibly lightweight - so perfect holiday essentials to pack to beat those excess baggage fees."

These same air bubbles act as tiny shock absorbers as the wearer walks, creating an enviable feeling of walking on air and making Hotter shoes some of the most comfortable ever made. But that's not the end of the Comfort Concept, because Hotter's experts carefully hide a myriad of comfort features in every pair of shoes they make. Luxuriously soft linings, hidden space for toes to wiggle and gentle cushioning to hold heels in place come as standard, but what takes the new Hotter shoes to the next level is the extra special attention the team makes to ensure they look good too, with handcrafted details, fashionable colourways and on trend styling.

Hotter's holiday shoe collection starts with a selection of sandals that are ideal for the beach; gladiator style Livia is on trend and fashionable, with touch close fastening it is easy to slip on and off; classic Easy is completely adjustable with two touch close fastening straps to the front and a buckled sling back, strap.

Leanne is Hotter's holiday shoe for a sightseeing break because it's lightweight, comfy and the upper mesh will keep feet cool when the temperature rises - weighing 216g it's perfect for packing.

If customers can only pack just one holiday shoe then Hotter's design team have selected Shake as the perfect all-rounder thanks to its supportive, breathable leather upper and light supportive soles.

Hotter designs, makes and sells comfortable shoes for women and men. Ladies shoes are available in sizes 3 to 9 with some half sizes, extra fit and EEE fittings. Men's shoes are available in sizes 6 to 12, with some half sizes and have a generous fit.

Hotter Comfort Concept comfortable shoes, comfy heel shoes and sandals are sold direct to customers via its 100 seater call centre; hotter.com, 15 Hotter Comfort Concept stores across the UK and through 200 independent retailers.

Hotter Comfort Concept Shoes reveals office staff opting for dressed down look

Tue, 05 Jul 2011 14:07:59 GMT

Hotter Comfort Concept Shoes has revealed that ties, killer heels and sharp suits are a thing of the past with the average office worker now opting for a dressed down look according to new research by the comfort shoe brand.

The image of smart office workers has been replaced by employees more likely to be wearing comfortable shoes, t shirts and casual trousers.

When planning what to wear for a day at the office Brits are much more likely to consider their own comfort than worrying about tottering in heels. Nearly half (49%) saying they wear shoes to work that are comfortable with an additional 32% saying they wear practical smart work heels in the office.

However, more than one third of women wear different shoes for their commute - indicating that their work shoes may not offer the ultimate comfort for a walk, bus or tube ride to the office.

Company dress codes now allow casual smart comfort in the office which is great news for bosses and staff alike as more than half of those surveyed said they worked better if they were comfortable with what they were wearing and nearly half said that a casual outfit made them more confident in the work place.

Paul Sayers, product design director from Hotter Shoes, who was behind the research into 3,000 working Brits said: "The evidence is clear to see, comfort has officially made a comeback. We make shoes that feel like slippers, so it's great to hear the majority of workers say they feel more confident and work more productively when they feel comfortable in what they wear.

"As comfort specialists we make sure that every pair of our shoes, whether smart work heels or casual comfy commuter-wear, is designed to combine comfort and style. We have always believed in the power of comfort and this proof underlines our commitment to making the nation's feet happy."

Only one third of women wear a shirt to work. Two thirds say they dress more casually now than they did 10 years ago with nearly all saying things had changed from 20 years ago.

Summer was also the time when most staff took a more casual approach to their wardrobe.

Most admit that they only look smart and wear smart shoes at work twice a week although over 83% said they made more of an effort if they have a meeting.

Hotter Comfort Concept shoes and sandals are sold direct to customers via its 100 seater call centre; hotter.com, 15 Hotter Comfort Concept stores across the UK and through 200 independent retailers.

Latest Merrell Barefoot Shoes Released at FitnessFootwear.com

Tue, 14 Jun 2011 15:41:07 GMT

The range of Merrell Barefoot shoes has been increased at FitnessFootwear.com to cater to the high demand for minimalist footwear

Minimalist footwear is all the rage and one of the fastest growing footwear niches. Footwear sales have experienced a sharp rise in recent months, with increasing numbers of runners and outdoor enthusiasts making the switch over to the shoes which replicate the barefoot condition. Recent studies have highlighted the benefits to the body from barefoot running, most noticeably the reduction in the strike force acting on the heel. When walking and running barefoot, the gait changes and the body weight is redistributed to the mid and forefoot. The foot lands in a flatter position, and the shock absorbing apparatus in the foot is able to work with maximum efficiency, just as nature intended.

Running barefoot can turn even heavy heel strikers into forefoot or midfoot runners, with the hard impact force on the heel easily avoided when the shoes come off. Many footwear manufacturers have realised the potential of shoes which recreate the barefoot running gait, and are producing a range of footwear to cater to the growing demand.

Online footwear retailer FitnessFootwear.com has seen sales of the minimalist footwear rise considerably in recent months, but it has been the release of Merrell Barefoot shoes which has proved to be the biggest hit with its customers. Although the range was released on the website earlier this year, the recent expansion of styles at the online store has seen the brand become the most popular choice with its customers.

“Sales of Merrell Barefoot shoes have been extraordinary” says FitnessFootwear.com MD Richard Gundle. “Our customers love the styles and the versatility that the footwear offers. Merrell Barefoot may be a latecomer to the minimalist footwear niche, but they are certainly making up for lost time”. Just as the new footwear has wowed Fitnessfootwear.com customers, Merrell Barefoot is stirring up a storm in the running world, and has already picked up the “Runner's World Best Debut” award for its Trail Glove and Pace Glove models this spring.

The shoes offer a style which is much more versatile than many barefoot running shoes, being well suited for road running as well as off-road use. The design of the shoes looks at first glance just like standard off-road running shoes, which adds to their appeal as they can be worn casually as well as for exercise. Other minimalist footwear brands may well replicate the full benefits of barefoot running, but the designs are far from suitable to wear on all occasions, and can be a turn off for many.

“The technology which has gone into Merrell Barefoot shoes is pretty impressive. The shoes may not have the ultra minimalist design of some barefoot shoes on the market, but they are better suited to the full range of sports. The shoes have a 1mm forefoot protection plate to protect the feet from stone bruises, and have excellent arch support, yet still offer the full benefits of being barefoot” says Gundle.

As barefoot running movement picks up momentum, and UK runners and outdoor enthusiasts make the switch to minimalist and barefoot shoes, it is likely that sales of Merrell Barefoot shoes will continue to soar at FitnessFootwear.com. With the full range of Merrell Barefoot shoes now in stock and available at the online store, it is perfectly placed to take full advantage of the latest healthy footwear trend.

Hotter Comfort Concept launches Royal Shoe

Mon, 21 Mar 2011 15:25:25 GMT

Hotter Comfort Concept, Britain's biggest shoe maker, has launched a limited edition Royal Shoe to celebrate the wedding of Prince William and Catherine Middleton in April 2011.

Only 1,400 pairs of the British made Royal Shoe will be made in Hotter Comfort Concept's Lancashire factory, each pair featuring 'Comfort Concept' extras, including soft leather uppers, smooth internal seams and shock absorbing soles.

Designers at Hotter Comfort Concept have given their best selling ladies loafer 'Etna' a patriotic makeover with a red, white and blue nautical colour palette, embossed Union Jack flag on the tongue and a spare pair of decorative Union Jack insoles. The shoes also come complete with a themed keepsake shoe box and are available in sizes 3 to 9 with some half sizes and some extra wide sizes also available.

Product designer at Hotter Comfort Concept, Paul Sayers said: "This is a great opportunity to celebrate a very British occasion; we wanted to create something completely unique for our customers and every pair of our Royal Shoes comes with a certificate of authentication.

"We have taken all of the great comfort qualities that make our shoes so fabulous to wear and mixed them with a vibrant representation of our country's colours to produce a stylish, comfortable and very patriotic British made shoe."

The limited edition Royal Shoe will go on sale in March 2011 through the Hotter Comfort Concept shoes website, call centre, in the twelve Hotter Comfort Concept stores and through 200 independent retailers.

About Hotter Comfort Concept:
The company, which was established in 1959, has invested £6million in the past six years and now has one of the most successful production facilities anywhere in the world. The 'Comfort Concept' in every pair includes features such as smooth internal seams; removable insoles; soft leather uppers and soft padding. The 1.3 million pairs of shoes designed and made in Hotter Comfort Concept's UK factory each year have shock absorbing soles which contain millions of air bubbles that make the shoes incredibly light and give a feeling of walking on air.

Hotter Comfort Concept shoes are sold direct to customers via its 100 seater call centre; online shop, 12 Hotter Comfort Concept stores across the UK and through 200 independent retailers.

Fitnessfootwear.com Announces Extension of the 70% Warehouse Clearance Sale

Wed, 09 Feb 2011 16:21:31 GMT

Online retailer announces today that its cut price winter sale will be extended until Valentine’s Day, with extensive discounts still available across the store.

The UK may well be faced with a bleak economic forecast for the first half of 2011, however online retailers are responding with long running sales to entice shoppers to spend, with discounts available up to 70% of the recommended retail price. Athletic and outdoor footwear retailer Fitnessfootwear.com is leading the way, with its annual winter warehouse clearance sale extended for a further two weeks.

Despite consumers feeling the pinch, footwear sales are buoyant, with the winter sale helping to keep sales figures high during the traditional quiet start to the New Year. In contrast to many online stores, the Fitnessfootwear.com sale is not restricted to last year’s stock of warm winter footwear, with bargain buys available even on traditional best selling brands and warm weather footwear. Sandal sales are traditionally not high this early in the year; however the low prices and cut price models are seeing them sell well, in spite of the current cold conditions.

“Our customers are bringing forward purchases of summer footwear to take advantage of the low prices” claims Fitnessfootwear.com MD Richard Gundle, who today announced that the clearance sale would be extended until Valentine’s Day. It’s not just footwear for the summer which is proving to be too tempting to pass up, with up to 70% discounts available on big name brands for winter walking. Brasher boots are year round best sellers, and whilst the protective winter walking boots may well end up spending their first few months in the wardrobe, the low prices have still ensured strong sales.

The winter sale helps to clear important warehouse space to make way for the new collections of spring and summer footwear, and with the imminent arrival of the new collections, prices on many brands and models have been slashed further still. “It is a great time to purchase footwear for the whole year to save money” says Richard. Whilst he may have a vested interest in generating high early year sales, many customers are doing exactly that. The order value is high at the online retailer, with multiple purchases being made by many customers who cannot resist a bargain. With the sale now extended for a further two weeks, this year even offers an opportunity to pick up a Valentine’s Day present of warming winter footwear, with extensive discounts throughout the range of both men’s and women’s shoes.

Both the winter and summer footwear will remain available at heavily discounted rates until 14th February while stocks last at fitnessfootwear.com

Hotter Shoes introduces 17 new shoes for Spring 2011

Tue, 08 Feb 2011 16:48:31 GMT

Hotter Comfort Concept has launched its Spring 2011 collection featuring 17 new comfy women's shoes.

Designers at Hotter Comfort Concept, the UK's biggest shoemaker, have been working hard to inject style, colour and the ultimate comfort into every pair of women's shoes and sandals in its range. Comfy men's shoes have also been given a makeover with five new casual styles including a desert boot and sporty lace-ups.

"With such a fantastic customer base and lots of interaction via our stores and through our call centre, our design team were keen to make sure that we produced a new collection which gave customers more choice for a variety of activities and we're hoping they will be as delighted with the results as we are," commented Paul Sayers, product design and merchandising director.

Highlights from the new season include women's sandals: cork wedge Hepburn; strappy heel Inca and lace front Papaya. The new range of women's shoes includes the incredibly comfortable, smart slip on Vogue and sling back clog Magical. The colour palette for the season reflects high street trends and includes shades of pink from muted Rose to vibrant Coral; nudes including Limestone and Mink; and soft metallics Antique Silver and Rose Gold.

Pitching its men's shoes firmly at the discerning footwear buyer looking for comfort, quality and durability, Hotter has introduced a trio of new casual shoes which are engineered to offer the ultimate comfort fit. Lace-up Mission, slip-on Link and touch close fastening Eden all include a gentle arch support, cushioned footbed and padded top line. On trend options include ankle boot Desert and hand stitched weekend shoe Rig; whilst new colours include Grey, Blue and Sage.

About Hotter Comfort Concept:
The company, which was established in 1959, has invested £6million in the past six years and now has one of the most successful production facilities anywhere in the world. The ‘Comfort Concept' in every pair includes features such as smooth internal seams; removable insoles; soft leather uppers and soft padding. The 1.3 million pairs of shoes designed and made in Hotter's UK factory each year have shock absorbing soles which contain millions of air bubbles that make the shoes incredibly light and give a feeling of walking on air.

Hotter shoes are sold direct to customers via its 100 seater call centre; online shop, 12 Hotter stores across the UK and through 200 independent retailers.

Debenhams acts to save icon of British fashion

Mon, 17 Jan 2011 12:22:28 GMT

Debenhams fears that an icon of British fashion is in danger of disappearing, as sales of men's brown suede shoes have plummeted to an all time low.

For decades they were the mens shoes of choice, an indispensible badge of identity for the 'G&T, ice and a slice, Jaguar driving, man about town'. Now fashion store Debenhams has decided to act to preserve the style for the future shoppers before it disappears forever, by asking top designers to reinvent the classic shoe using styles which will appeal to a younger generation.

Debenhams spokesman, Ed Watson, said, "For years, this shoe has represented the sole of the nation. All over the world, Britons are still renowned for wearing brown suede shoes with blue shirts. It's as well known as our penchant for afternoon tea, and we want to do all that we can to enable everyone to continue this great tradition".

Brown suede shoes first found favour with respectable Middle England when they were worn by the Duke of Windsor in the 1930s. Film star Cary Grant, and later, Terry Thomas followed the trend, boosting the shoe's profile to an all time high. Sales soared in the 1960s and 70s, with brown suede becoming the footwear of choice, along with blue blazers, flannels, and Pringle jumpers. British Army officers wore the shoes constantly when in civvies, and golf clubs all over the country regarded them as virtually a requirement of membership.

'Ladette to Lady' social & etiquette expert, Liz Brewer said, "Brown suede shoes are a British design classic. They are the appropriate footwear for the often-problematic smart/casual dress code and are perfect for country house weekends."

Sales began to falter towards the end of the 80s, during Margaret Thatcher's final years in power. They fell still further with Tony Blair's drive towards Cool Britannia in the 1990s. Now sales of traditional brown suede shoes have dwindled to an all time low.

Debenhams spokesman, Ed Watson, said "Younger men have stopped buying brown suede shoes because they still associate them with the Terry and June set - footwear for dreary suburbia. Therefore, we've asked our designers to develop a new approach which incorporates the best of this classic style while bringing the shoe bang up to date.

"We're considering using contrast colour laces to capitalise on this season's colour-block trend, and perhaps altering both the heel height and length and width to bring the shoe more into line with modern trends. However, any changes our designers make must still ensure that the shoe can be worn with blue shirts. Even though this combination is often derided in other countries, it undoubtedly makes a unique statement which some believe is the quintessential mark of a British man".

Ends

Notes to editors:

About Debenhams:
Debenhams is a leading department stores group with a strong presence in key product categories including womenswear, mens clothes, childrenswear, home and health and beauty.

Debenhams is the second largest department store chain in the UK.

Debenhams operates 160 stores in the UK and Republic of Ireland, comprising 147 full departments stores and 13 Desire by Debenhams stores, which is a small store concept featuring an edited product range. Debenhams also has 60 international franchise stores in 23 countries.

Designers at Debenhams include Ted Baker, Jeff Banks, Jasper Conran, Erickson Beamon, FrostFrench, Henry Holland, Betty Jackson, Ben de Lisi, Julien Macdonald, Melissa Odabash, Jane Packer, Pearce Fionda, Janet Reger, John Rocha, Lisa Stickley, Eric Van Peterson and Matthew Williamson.

Debenhams reveals sensible shoes are disappearing from UK shelves

Mon, 15 Nov 2010 11:20:05 GMT

Debenhams, the high street store, has announced that sensible shoes have virtually disappeared from the market. The traditional, thick soled, lace-up, comfy varieties of shoes are on the way out.

Trainers have taken their place, with more organisations now allowing the American style shoe to be worn to work rather than the tough, British, black, leather stalwarts.

The news brings to an end to the decades long association of sensible shoes with countless professions such as nurses, teachers, police officers and traffic wardens.

Debenhams spokesman Ed Watson said: "Women's sensible shoes may well be leaving their final footprints on the history and landscape of Britain."

Over 90 per cent of the British women's shoe market is now dominated by fashion statement shoes, such as knee high boots and high heels, Debenhams figures reveal.

Improved, stronger technology means that today's shoes with high heels, thin straps and elaborate decorations are now able to easily withstand the rigours of everyday wear, making them practical for most occasions for the first time.

Demand for sheer comfort and practicality - the key reason for choosing sensible shoes - has been fulfilled by trainers instead, which are now seen as socially acceptable across all classes.

Societal changes have also played a major role in the rapid decline of sensible shoe sales.

The rise and success of women in the workplace has fuelled an increasing demand for more formal, power-dressing shoes.

Conversely, a decline in the number of women working on factory floors - a once familiar sight in the 1950s and 60s - has also reduced the legal requirement for suitably sensible footwear.

Ed Watson continued: "Sensible shoes have provided the soundtrack to so many key elements of British society. Thousands of people across Britain still associate them with the comforting tread of a nurse's shoe on a hospital ward to the steady pace of a WPC on the beat

"In addition, there won't be a woman in the land who can't recall what their dad said after they bought their first pair of high heels: 'Why didn't you buy sensible shoes?'

"We want to do all that we can to provide our customers with the options of choosing sensible shoes, so we will continue to stock them.

"However, sales figures show that this once familiar shoe style is in danger of disappearing for good."

Debenhams figures reveal that sensible men's shoes continue to be as popular as ever.

Experts believe this is because many men continue to work in manual jobs while those in the professions face less pressure to look good in the office.

Notes to Editors:
To download free high res images visit prshots.com/debenhams

About Debenhams:
Debenhams is a leading department stores group with a strong presence in key product categories including women's wear, men's wear, children's wear, kids' shoes home and health and beauty. Debenhams is the second largest department store chain in the UK.

Debenhams operates 167 stores in the UK, Republic of Ireland and Denmark, comprising 154 full departments stores and 13 Desire by Debenhams stores, which is a small store concept featuring an edited product range. Debenhams also has 60 international franchise stores in 23 countries.

House of Fraser launches new Autumn/Winter 2010 shoes collection online

Thu, 19 Aug 2010 17:04:45 GMT

House of Fraser, the leading premium department store, has launched its Autumn/Winter 2010 footwear collection by Dune online.

The Dune Group offers affordable luxury shoes and accessories, with brands including Dune, Pied a Terre and Bertie. The Dune Group was formed in March 2009 with the acquisition by Dune of the Shoe Studio Group and opened its first store in London's Kings Road in 1993.

Autumn/Winter 2010 footwear concentrates on three main trends. From opulent velvet peep toes to platform courts and pull-on ankle boots, online shoppers will find Venetian Masquerade, Starlight Express and The Aviator trends all at houseoffraser.co.uk.

The Venetian Masquerade trend is a romantic yet striking story with an air of mystery surrounding it. An intense colour palette of ebony black, deep navy and rich red appears on opulent velvet peep toes and delicate lace up strappy sandals for a 'belle of the ball' feel. Lace, jewels, corsages and caging are prominent features in this theme. Black leather over the knee boots and suede peep toe shoe boots take on a subtle yet seductive approach.

Starlight Express makes a statement with sky scraper heels and bold shapes. The trend focuses heavily on chains, buckles, studs and zips in high shine metals appear on fierce suede or leather shoe boots, platform courts and statement lace up knee high boots. Flat laser-cut pumps have metal toe caps, carrying through the hardwear theme. Black, nude, grey and taupe are the key colours for this trend, with flashes of silver and pewter to highlight. Heel shapes take on a different dimension, soles are sharpened, and the wedge is set to return for AW10 in a big way.

The Aviator is portrayed through a military inspired story with war time elements. Boots are key to the trend, with tan, lace up shoe boots reminiscent of the 1940's 'working girl chic' look. Pull-on ankle boots are in greys and browns with crepe soles and buckles, and flat boots are detailed with laces, thick straps, metal studs and shearling collars and linings. Masculine styled two tone flat brogues and chunky tan and burgundy courts in textured leathers recapture the 'Hitchcock Heroine' era of this story.

House of Fraser offers fashionable platform shoes, sandals, shoes and boots from Dune and other designer and high street brands, including Nine West, Kurt Geiger, Bertie and Carvela.

ENDS

About House of Fraser
House of Fraser is a department store group with 61 enviable locations across the UK and Ireland and a fully transactional website. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for more than 160 years. The company was acquired by the Highland consortium in November 2006 marking the beginning an exciting new chapter in its history. The group has annual sales in excess of £1.25bn and employs 6,500 House of Fraser staff and 10,000 concession staff through 5 million sq ft of selling space.

Hotter Comfort Concept expands its high street retail presence

Thu, 27 May 2010 11:55:05 GMT

Hotter Comfort Concept, UK shoe manufacturer, is bucking high street trends by opening three new stores to provide shoppers with the ultimate shoe shopping experience.

Since they opened their doors the new stores, in Eastbourne, Bromley and Chichester, have provided record company sales, fuelling the company's decision to commit to a revitalized store launch programme. With stores currently located in York, Chester, Southport, Bournemouth and Kendal the Lancashire based shoe manufacturer plans to strengthen its high street presence, by creating a portfolio of 25 Hotter stores across the UK within two years.

Hotter shoe stores stand out on the high street by offering good old fashioned customer service along with quality, stylish shoes which are designed to offer improved comfort. With more than 50 years experience in looking after people's feet, Hotter prides itself on the quality of each shoe produced and the levels of comfort that accompany them. Every shoe comes with smooth internal seams to avoid rubbing, along with deep toe boxes to allow extra room for toes to move around and flex.

Sales Director at Hotter Comfort Concept, Clive Leverett commented: "We're the biggest shoe manufacturer in the UK and are proud to be expanding this year with a programme of new store openings. We're excited to have secured a significant presence along the south coast in prime high street locations and we are delighted with our first few weeks of trading, in fact our stores are breaking our own opening sales records time after time.

"We have made a significant investment in creating the right concept for our stores, from the new softer branding with its timeless, unisex appeal to the nature-inspired colour palette which conveys a sense of freedom and an active lifestyle. Most importantly we have put together strong teams of committed staff who understand our passion for comfortable shoes and have been trained to fit shoes properly - good old fashioned customer service back on the high street at last".

Julie Jobe, manager at Hotter's new Bromley store, commented: "The Hotter team here is thrilled to be part of the store launch programme and plan to create an enjoyable shopping experience for both new and existing Hotter customers. We have an extensive range of both mens shoes and womens shoes including stylish daywear, tasteful eveningwear, extra wide shoes, laid back leisure, womens sandals and a range of Gore-Tex walking boots for outdoor pursuits."

- ENDS -

About Hotter Comfort Concept
Hotter Comfort Concept manufactures 1.3 million pairs of Comfortable Shoes each year at its headquarters in Skelmersdale, Lancashire and has a passion for in built comfort. Through continual reinvestment in the business, Hotter has seen its shoe collections expand rapidly and has invested millions of pounds to produce one of the most advanced shoe making facilities in the world.

Hotter Comfort Concept sell shoes direct to its customers via its on-site 100 seater call centre and selling through 300 independent UK retailers including garden centres.

Cloggs.co.uk shortlisted for Drapers award

Fri, 14 May 2010 09:40:10 GMT

Cloggs.co.uk, the Birmingham based shoe retailer, has been shortlisted in the Drapers Footwear Awards 2010.

The 2000 sq ft Cloggs.co.uk store next to Selfridges in the Bullring opened in September 2009 and is one of the finalists in the Best New Store category.

The awards celebrate the best footwear independents, multiple specialists and high street fashion chains, as well as recognising the best brands of the year and the most promising student footwear designers. This year, names such as Schuh, Barratts and Clarks are among the contenders for the various awards.

Cloggs.co.uk, which is run by local brothers Nick and Chris Thomas and business partner Damian Scarlett, faces stiff competition from The Natural Shoe Store in London, Gerry McGuire’s in Ireland, Lily T in Buckinghamshire, Shoefair in Northern Ireland and SoleLution in Bristol.

Nick Thomas, company director of Cloggs.co.uk, said: "We're really pleased that the Bullring store has made it onto the shortlist.

"As far as shoe shops go it's pretty unique, incorporating many of the features of our online shop, such as free next day delivery if the customer requests it and access to the full range of available styles via touch screen internet terminals.

"We also offer the same deals and discounts in store as we do online, which is unusual amongst most high street retailers.

"Our focus is on offering an extensive selection of seasonal fashion footwear, quality customer service and competitive prices.

"It's an honour to be shortlisted for these prestigious awards and we’re really looking forward to the event."

The team behind Cloggs.co.uk has more than 35 years’ experience of trading on the high street and began operating online ten years ago. Cloggs.co.uk now stocks more than 20,000 items, including popular brands such as FitFlop, UGG, Converse, Birkenstock and Crocs, online and in the Bullring store.

The Drapers Footwear Awards 2010 will take place at the five-star Grosvenor House Hotel, Park Lane, London. On the evening winners will also be chosen from the Independent Footwear Retailer of the Year, Multiple Footwear Retailer of the Year, Best Footwear Offer in a Fashion Multiple, Kids Footwear Retailer of the Year, Best New Store, Comfort Footwear Retailer of the Year, Family Footwear Retailer of the Year, Student Footwear Designer of the Year, Store/Concession Manager of the Year, Footwear Etailer of the Year and Buyer of the Year categories. Drapers will also announce their Footwear Brand of the Year and present a Lifetime Achievement Award.

-Ends-

About Cloggs:
Cloggs.co.uk is very proud to be authorised retailers of the famous Fitflops brand. With more than 35 years of trading experience, Cloggs has long been at the forefront of cutting edge British shoe retail. With a focus on in season fashion footwear, quality customer service, competitive prices and extensive selection, Cloggs.co.uk stocks over 20,000 items including its popular range of uggs, Converse, trainers, kids crocs, Dr Martens and Timberland boots.

Cloggs put Fitflops on trial in the Bullring

Fri, 07 May 2010 11:40:55 GMT

Cloggs.co.uk is giving sceptics in Birmingham (UK) the chance to put the thigh toning sandals Fitflops to the test. On 7th May the Bullring based shoe retailer Cloggs.co.uk will be giving everyone the chance to try the so-called 'shoes with the gym built in'.

At the event, Cloggs.co.uk will be demonstrating how Fitflops use biomechanical engineering to help wearers improve their posture and burn more calories than they would through walking normally. The sandals have specially designed soles that destabilise the feet, making the muscles in the lower body work harder when the wearer is walking around.

Fitflops have been available since 2007, and when they first came out the huge demand for the shoes saw them sell out all over the world. Cloggs.co.uk director, Nick Thomas, believes that even more people are likely to be wearing them this summer.

"Fitflops have universal appeal because of the way they combine comfort, style and fitness, things which people of all ages are looking for in a summer shoe.

"This year we have bought as much stock as we possibly can because as soon as spring arrives Fitflops always start selling really quickly.

"Birmingham may be the farthest UK city from the sea but it's the time of year when everyone starts thinking about getting in shape for the beach.

"If you're not a fan of the gym then Fitflops could be a good way to start toning up for your summer holiday."

Cloggs.co.uk currently have the Pietra, Electra, Oasis and Walkstar styles of Fitflops in stock online and in their Bullring store, ready for an expected rush in demand.

The Fitflops demonstration will take place between 10am and 6pm on Friday 7 May outside the Cloggs.co.uk store on the ground floor of the Bullring.

- ENDS -

About Cloggs:
Cloggs.co.uk is very proud to be authorised retailers of the famous Fitflops brand. With more than 35 years of trading experience, Cloggs has long been at the forefront of cutting edge British shoe retail. With a focus on in season fashion footwear, quality customer service, competitive prices and extensive selection, Cloggs.co.uk stocks over 20,000 items including its popular range of UGG boots, Converse trainers, Crocs, Dr Martens and Timberland boots.

Hotter Comfort Concept is preparing itself for a surge

Wed, 10 Mar 2010 16:57:23 GMT

Hotter Comfort Concept is preparing itself for a surge in requests for the UK's most comfortable and stylish shoes, following the recent launch of its new TV campaign.

The nationwide TV campaign which is currently on air for a two month period, takes its inspiration from the thousands of customers who have told the company about their own Hotter moment and memories of wearing a Hotter shoe for the first time.

Hotter prides itself on the technology of each and every shoe that it produces and the secret to its success is the hundreds of air bubbles injected into every Hotter shoe sole- creating the feeling of walking on air. Hotter believes that the first time you try on a Hotter shoe you have a Hotter Moment as you experience how comfortable and spacious the shoes are.

Featuring new designs for this season including Etna, Starshine, Charleston,, Paradise and Sunberry, the new TV commercial will be broadcast on Channel 4, GMTV, Gold, Living, Food & Drink and Fiver. The commercial will also be streamed on the Hotter website.

Melanie Killilea, Hotter Comfort Concept PR manager commented: "Once you've had what we call a Hotter Moment, you'll understand the true meaning of a pair of comfy shoes. Every shoe that we make is created with precision and care, we're passionate about feet and even more passionate about ensuring feet are as comfortable and well looked after as possible. We're really excited about the new TV commercial and we're confident that it will resonate with new and existing Hotter fans everywhere."

To keep the nation's feet on the move Hotter has encouraged fans to share different walking routes around the country with others. These can be uploaded on the Facebook and Twitter pages or sent straight though to the Hotter team where they'll be added to Hotter's selection of Great British Walks.

ENDS

Notes to Editor:

About Hotter Comfort Concept:
Hotter Comfort Concept targets the active over fifties market where thousands of shoe shoppers are indulging their feet in the hidden comfort of Hotter shoes - designed, manufactured, packed and shipped from the Lancashire factory.

Hotter manufactures more than 1.3 million pairs of shoes every year - more than any other shoe maker in the country.

Secret comfort features are hidden in every Hotter shoe guaranteeing the utmost comfort. Hotter has a dedicated team of designers working to create a collection of casual, sporty and formal mens shoes and womens shoes, as well as men's and Womens Boots which are perfect for matching with any outfit.

North West based Hotter flies the flag for UK manufacturing

Mon, 25 Jan 2010 11:44:02 GMT

Hotter Comfort Concept, the Lancashire based shoe manufacturer, has reaffirmed its mission statement to keep manufacturing in the UK. This statement comes at a time when Cadbury's, one of Britain's best loved businesses, faces US takeover.

Hotter Comfort Concept, which is celebrating 50 years in the industry, is one of a few UK businesses currently beating the recession. Manufacturing 1.3 million pairs of footwear each year in the UK, Hotter is one of the world's most technologically advanced shoe making factories and last year turned over £37.5m and made profits of £5m.

In light of the current economic climate and imminent Cadbury's takeover, Hotter has renewed its commitment to remain true to its British roots with company values built on enthusiasm, passion and courage. Managing director, Stewart Houlgrave has seen many changes in the industry over the years and is determined to see Hotter shoes beat the recession and prove that the UK manufacturing industry is strong in the economic downturn.

Stewart commented: "The recession has seen many of our well known high street names disappear. Woolworths was probably one of the biggest last year and the recent Cadbury takeover is a shock and great loss to the UK manufacturing industry.

"My parents set up Beaconsfield Footwear over 50 years ago and I've grown up with the brand and through our business decisions and operations created some of the most advanced shoe manufacturing technology in the UK. I am proud that we are proving it's still viable, and indeed a lucrative proposition, to manufacture and sell shoes in the UK with a British workforce."

Over the past six years Hotter Comfort Concept has invested £6 million and now has one of the most successful production facilities anywhere in the world. Hotter targets the active mature market, where shoe shoppers are investing their cash in the ultimate indulgence for their feet. Many of the hundreds of letters and emails Hotter receives comment on the heritage and firm British roots the company retains.

Hotter Comfort Concept has strong values with a modern outlook on business. Stewart re-affirmed Hotter Comfort Concept's determination to retain UK roots and that the company is not afraid of future industry change: "When other businesses fled overseas I was sure our future remained here in the UK and I am glad I made that decision all those years ago, despite surprise in certain parts of the footwear industry. I stood by what I believed in and today with a loyal workforce of nearly 400 including a manufacturing plant, call centre and five high street stores, Hotter is going from strength to strength and I'm extremely proud of what we have achieved."

ENDS

Hotter manufactures more than 1.3 million pairs of womens shoes, mens shoes, extra wide shoes, womens boots and womens sandals every year- more than any other shoe maker in the country.

Hotter sell shoes direct to its customers via its website, on-site 90 seater call centre and selling through 300 independent UK retailers including garden centres.

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