Betfair Casino launches live dealers

Wed, 30 Mar 2011 17:22:05 GMT

Betfair Casino has announced the addition of live dealers to its website. This new feature will mean that live dealers who are situated in actual casinos around Europe will be featured on the Betfair Casino website on a number of games.

Playing on the site will never be the same as users can now virtually step into one of a variety of top casinos. The only difference is that users can do it all from the comfort of their living room but are still able to experience the look and feel of a real casino and get dealt cards by an actual dealer.

Live dealers are a new way of enjoying online casinos and it's a step towards a more authentic casino experience for users playing through the Betfair Casino website as it adds an extra dimension to normal website casino play.

Adam Joseph, Head of Betfair Casino UK said, "This is an exciting time and another step forward for Betfair Casino with the launch of Live Casino, replicating the excitement and immediacy that only comes from a live casino experience. Live Casino will provide a smooth entrance for land-based players and attract online players looking for an exciting new game avenue."

Players can sit down and play with friends or play with others players online from around the world and choose from a variety of games that the Betfair Casino site offers including Betfair roulette, Betfair blackjack, Casino Hold'em, Baccarat, Sicbo and Paigow Mahjong. Users are now able to play, watch and chat with dealers from across Europe as they deal cards right in front of them.

Players can view the casino in a variety of ways to suit them by keeping it clean and simple or playing in advanced mode.

About Betfair:
Betfair is one of the world's largest international online sports betting providers and pioneered the betting exchange in 2000. Driven by cutting-edge technology, Betfair enables customers to choose their own odds and bet against each other. The company now processes over five million transactions a day from its three million registered customers around the world. In addition to sports betting, Betfair offers a portfolio of innovative products including casino, online roulette, online blackjack, Betfair casino bonus, exchange games and poker.

Betfair has twice been named the UK's 'Company of the Year' by the Confederation of British Industry and has won two prestigious Queen's Awards for Enterprise, being recognised for Innovation in 2003 and most recently for International Trade in 2008. Betfair currently employs over 2,000 people worldwide. The company holds betting licences in Gibraltar, the US, Tasmania, Italy and Malta.

32Red Affiliates Invests in Advanced Technology for Affiliate Partners

Thu, 19 Nov 2009 10:30:11 GMT

32Red Plc has confirmed that their affiliate program - 32Red Affiliates - has invested in substantial new technological improvements in order to further enhance both the design and system mechanisms of their affiliate programme. The overhaul is being hailed by the Gibraltar-based gaming firm as the biggest transformation the programme has ever undergone.

Since winning the Best Affiliate Programme in 2005, 32Red Affiliates has maintained its reputation for pioneering in the gaming industry. According to 32Red spokesman and Head of Marketing, Mark Quayle, "The change to 32Red Affiliates shows our commitment to our partners. In providing them with the best, most advanced platform in the industry we give them every opportunity to optimise their campaigns and to generate more commission."

Powering the update is the industry leading NetRefer - the affiliate software solution behind some of gaming's biggest names. Features include reports that track banner impressions and clicks, recommending banners based on those figures from across the network to boost player conversion and helping generate more revenue for affiliates - plus an array of other statistical information and useful administrative tools.

In addition to the award-winning 32Red Online Casino, 32Red Affiliates also allows webmasters to promote Dash casino, 32Red Poker and 32Red Mobile, with 32Red Bingo to follow shortly. All affiliates can earn up to 35% commission across 32Red's gaming products, prompting Quayle to add, "Our affiliate partners have always enjoyed competitive rates of commission in an online platform conducive to generating big commissions. NetRefer is the next step in retaining that record and is robust and flexible enough to allow the programme to grow further and adapt to an ever-changing gaming world."

About 32Red and 32Red Affiliates
32Red is the six times winner of the Best Casino title awarded by watchdog and player advocate, Casinomeister. The online casino is renowned for providing industry-leading levels of support to players. More than 80% of 32Red's players are from the UK and 32Red is licensed and regulated by the Government of Gibraltar. 32Red Plc is listed on the London Stock Exchange's AIM. The company operates 32Red Casino, 32Red Poker, 32Red Mobile, 32Red Affiliates, 32Red Bingo and DashCasino.com. 32Red Casino is committed to responsible gambling and ensures the company adheres to UK law.

32Red Online Casino Now Accepts Australian Dollars

Wed, 28 Oct 2009 09:29:04 GMT

32Red Online Casino has announced that Australian players can now play in their home currency of Australian Dollars, further opening up the Australian market to 32Red's award-winning casino service.

All players can now opt to play in Australian Dollars and enjoy the Best Casino award-winner's many banking methods, including NETeller, Moneybookers and credit and debit card systems. As an official Barclays Merchant, Australian Dollar players can also be assured of quick and secure deposits and withdrawals at 32Red.

The Gibraltar-based online casino has a large international and Australian player base, despite being largely UK facing. Head of marketing for 32Red, Mark Quayle, said "With over 250 online pokies in our casino, as well as hundreds of other casino game classics, the addition of Australian Dollars was a natural development to our global growth." Adding, "Our Australian players are attracted to our reputation for delivering top casino games and bonuses in a trusted playing environment. I'm sure the addition of their local currency will be welcomed."

This news comes off the back of 32Red's nomination for eGaming Review's Casino Operator of the Year award for 2009, marking a good year all round for the casino having retained the Best Casino title in February, enjoyed unprecedented recruitment figures and a successful television advertising campaign.

32Red Plc CEO, Ed Ware, commented, "The introduction of Australian Dollars to our online casino shows 32Red's commitment to all our players and is a measure of how we listen to their needs." Ware added that player currency is an important factor in the company's obligation to promote responsible gaming, "Allowing players to play in their home currency lends them an increased awareness of spend and budget, which is in line with our commitment to ensure players enjoy our casino responsibly."

About 32Red
32Red is the six times winner of the Best Casino title awarded by watchdog and player advocate, Casinomeister. The online casino is renowned for providing industry-leading levels of support to players. 32Red is licensed and regulated by the Government of Gibraltar. 32Red Plc is listed on the London Stock Exchange's AIM. The company operates 32Red Casino, 32Red Poker, 32Red Mobile, 32Red Affiliates, 32Red Bingo and DashCasino.com. 32Red Casino is committed to responsible gambling and ensures the company adheres to UK law.

32Red Online Casino announces bumper jackpot weekend

Wed, 21 Oct 2009 10:09:26 GMT

32Red Online Casino has reported two successive jackpot winners over the weekend of the 9th October. The Gibraltar-based gaming firm reported that the two player's winnings totalled nearly £80,000 from the online slot and video poker games.

The first jackpot was struck at the 32Red Online Casino, with the winning player spinning and winning on the Lots of Loot slot machine reels. The single jackpot triggering spin on the game's 5 reels and 25 paylines meant the player, who lives in Germany, saw £31,663.05 enter her account immediately. The second jackpot win came just 13 hours later at 32Red's sister casino, Dash, with the video poker machine, Jackpot Deuces. The resultant royal diamond flush hand landed the Canadian player £29,342.16.

32Red Online Casino's Operations Director, Pat Harrison, commented: "We're always delighted to see big jackpot winners at 32Red and to have two in short succession is great news. We'd like to further extend our congratulations to both the players here and wish them the best of luck at 32Red in the future."

The news comes after one player at 32Red Online Casino won five Cash Splash jackpots in less than one year, prompting Harrison to add: "Jackpots are hit frequently, but after an unprecedented five jackpot wins in one year from one player and having already produced 2 online millionaires, and now this…I think we're getting a reputation as the lucky online casino."

Progressive jackpot games are variants of big casino game favourites. They operate as normal and can be played instantly by those familiar with them, but each is connected to jackpots that grow as the games are played. They continue to build and are unlimited until triggered by certain winning combinations or certain successive wins, at which point the jackpots are reset to a guaranteed minimum amount. Lots a Loot now has a £13,000+ jackpot while Jackpot Deuces boasts a £27,000+ prize.

Both 32Red Online Casino and Dash Casino have 15 progressive jackpot games available to play, including the record-breaking Mega Moolah, which earlier in the year saw one player win a record £6 million. Currently just over £1 million can be won from the world's biggest slot jackpot.

Further information and news can be found at the 32Red blog.

About 32Red Plc:
32Red is the six times winner of the Best Casino title awarded by watchdog and player advocate, Casinomeister. 32Red is renowned for providing industry-leading levels of support to players and for its 350 casino games, including over 250 online slots, online roulette and more. Over 80% of 32Red's players are from the UK and 32Red is licensed and regulated by the Government of Gibraltar. The Company operates 32Red Casino, 32Red Poker, 32Red Mobile, 32Red Affiliates and DashCasino.com. 32Red Casino is committed to responsible gambling and ensures the company adheres fully to UK law. 32Red Plc listed on the London Stock Exchange in September 2005.

32Red Online Casino player joins Swansea City FC

Thu, 08 Oct 2009 10:06:43 GMT

32Red Online Casino has revealed that a lucky Swansea City FC fan and 32Red player will be joining his favourite team for the season. Sporting the official number 32 shirt of the South Wales club, the fan will be able to get close up and personal with the squad throughout the 2009/10 season.

32Red Online Casino became Swansea City FC club sponsor in a two year deal in May. The partnership sees the 32Red.com logo displayed prominently on the Swan's home and away shirts as well becoming the club's official gaming partner, offering over 350 casino games in their online casino, online poker, bingo and more to Swansea fans.

Ross Mitchell, the 32Red winner and die-hard Swansea fan, said, "Most fans have dreamt of seeing their name in the matchday programme, and given my lack of footballing ability this is the only way I could have got to do it. The entire competition is a terrific idea and I hope others get a chance to experience what I have, thank you Swansea City, and thank you 32Red.com".

Ross will be in the official team photograph for the 2009/10 season, will feature in the squad list in matchday programmes and be involved in a range of team activities, becoming an integral part of the Swansea FC team this season.

Swansea City FC vice-chairman, Leigh Dineen, said: "This is the first of a number of initiatives we will be working on with our new sponsor 32Red this season.

"They have given us fantastic support so far and I know that they want to involve the fans as much as possible.

"Ross attended our game against Sheffield United recently where he was given the full VIP treatment. Manager Paulo Sousa presented him with his No.32 shirt and had a good chat with Ross. With the amount of injuries we've got at the moment, he may have to wear the shirt on the pitch soon''

Mark Quayle, Head of Marketing for 32Red Online Casino, remarked: "This is just the first of many competitions we plan to run with Swansea to celebrate our partnership with this proud and progressive club. Football is becoming increasingly commercial but both Swansea and 32Red know the priority lies with the fans. We both plan to ensure these next two years are as exciting and as special as possible for them."

Ross saw the competition on the official Swans website and "felt it was too good an opportunity to miss out on. I enjoy playing a bit of blackjack and so the chance to become the number 32 for the Swans was just too tempting, so I went through the official site and registered at 32Red's online casino and got playing. But he was taken by surprise when he returned a call from the club to star as the team's number 32."

32Red player continues lucky streak with fifth online casino jackpot win

Thu, 17 Sep 2009 09:34:07 GMT

32Red, the award-winning online casino operator, has announced another big jackpot winner and confirmed what must stand as one of the longest lucky streaks of all time, as one player hits the same jackpot five times in under one year.

The 32Red player's fifth five figure jackpot win has already hit his bank account - something the player must be getting used to - with 32Red having paid-out over £100,000 to the lucky player since October 2008 when the streak began. Before the end of 2008 the player had already made it four wins from the Cash Splash progressive slot machine and now, with the jackpot win on the 12th September, five have been chalked up and with some time still to spare to make it six.

Pat Harrison, Operations Director for 32Red Online Casino, commented, "We're amazed and thrilled for our player. We regularly have large jackpot winners at 32Red, but it's unusual for one player to have five big wins within a year at the same online casino. It's truly extraordinary. All of us at 32Red are keeping our fingers crossed that the player will go on and make it six and smash his own record for jackpot wins."

Cash Splash is just one of 16 progressive casino games at 32Red Online Casino and comes in the classic 3 reel and the more modern 5 reel format. The jackpot builds as the game is played, so it's growing all the time. Having just been won, the jackpot has been reset to a healthy £15,000, and will be building nicely as 32Red's lucky player spins the Cash Splash reels for yet another jackpot win.

This win comes as 32Red announce the arrival of a new addition to the popular Mega Moolah range of slots: Mega Moolah Isis. This game, like all Mega Moolah games, includes the world's biggest progressive online jackpot - a guaranteed £1,000,000. However, in the past it has grown to as much as £6,200,000 before being won..

About 32Red Online Casino:
32Red is the six times winner of the Best Casino title awarded by watchdog and player advocate, Casinomeister. 32Red is renowned for providing industry-leading levels of support to players and for its 350 casino games, including over 250 online slots, online roulette and more. Over 80% of 32Red's players are from the UK and 32Red is licensed and regulated by the Government of Gibraltar. The Company operates 32Red Casino, 32Red Poker, 32Red Mobile, 32Red Affiliates and DashCasino.com. 32Red Casino is committed to responsible gambling and ensures the company adheres fully to UK law. 32Red Plc listed on the London Stock Exchange (TTR) in September 2005.

PR Contact:
Aaron O'Sullivan,
Public Relations Department
32Red Plc
Suites 9-11
Eurotowers 2
Gibraltar
+350 200 49357
www.32red.com

32Red Choose SmartFOCUS to improve player communications

Wed, 26 Aug 2009 16:47:39 GMT

32Red Plc has announced that it has concluded a deal with SmartFOCUS. The agreement will see the introduction of specialist customer communication software to 32Red's gaming products to enhance the overall player experience through personalised correspondence and bonuses.

This news is on the back of several significant developments for 32Red of late, including the addition of PayPal banking across its gaming properties and the sponsorship of the English Championship football club Swansea City.

32Red CEO, Ed Ware, said: "It really is exciting times at 32Red. Despite the economic climate we're forging ahead by investing in value marketing like the Swansea sponsorship and television advertising, as well as further improving the day-to-day operation of the award-winning 32Red. The introduction of SmartFOCUS' software to our player communications will mean that we will be able to have an even more meaningful dialogue with our players. We expect big things and look forward to seeing what SmartFOCUS can do this year and beyond."

Head of marketing for 32Red, Mark Quayle, explained that SmartFOCUS will be introduced across all of 32Red's gaming products, including the online casino, poker, bingo, and online rummy, adding that on introduction it will become an integral part of the company's overriding marketing strategy. Quayle further commented: "We're confident SmartFOCUS will allow us to reach more 32Red players and send targeted bonuses and competitions that will make their time at our casino even more entertaining and increasingly rewarding."

Chris Underhill, CEO of smartFOCUS, said: "The smartFOCUS software is helping 32Red to launch and measure campaigns quickly and easily. Customer satisfaction should be a priority for all businesses. 32Red's improved marketing and new loyalty scheme demonstrates that the company understands this perfectly, and makes it a pretty safe bet that the company will continue to enjoy success."

About 32Red Plc:
32Red is the six times winner of the Best Casino title awarded by watchdog and player advocate, Casinomeister. 32Red is renowned for providing industry-leading levels of support to players and for its 350 casino games, including more than 250 online slots, online roulette and others. More than 80% of 32Red's players are from the UK and 32Red is licensed and regulated by the Government of Gibraltar. The Company operates 32Red Casino, 32Red Poker, 32Red Mobile, 32Red Affiliates and DashCasino.com. 32Red Casino is committed to responsible gambling and ensures the company adheres fully to UK law. 32Red Plc listed on the London Stock Exchange (TTR) in September 2005.

About smartFOCUS:
smartFOCUS (LSE: STF) is a leading international provider of multi-channel marketing software and services. smartFOCUS Intelligent Marketing solutions integrate data to deliver the most powerful analysis and customer insight, enabling communication across the entire marketing operation.

32Red Online Casino launches €1.3 million Grand Slam of Slots

Mon, 13 Jul 2009 11:03:13 GMT

32Red, the award-winning online casino, has announced that it will be running its biggest ever online slots tournament this summer. The Grand Slam of Slots boasts a total prize pool of €1.3 million and a top prize of €1,000,000.

Slot tournaments first came to online casinos in 2008 as an entirely new way of playing online slots and have been popular ever since. Players join a tournament based on one of three online slot games which are available and play the slots as normal. However, instead of cash being awarded from certain combinations on the reels, players receive the equivalent payouts in points instead. The sum of these points establishes their position on a leader board which, when the slot tournament is finished, determines the amount of the prizepool the player receives. The higher up the leaderboard players finish the greater the prize. In this case, players in the Grand Slam of Slots battle for €1.3 million and can win €1 million for finishing in the top position.

Head of Marketing for 32Red, Mark Quayle, said, "The Grand Slam of Slots is one of the biggest gaming events we've ever been part of and is a great chance for players to experience these great games, the amazing Tomb Raider* online slot and become the first slot tournament millionaire in the process."

He added, "There are 481 winning places in addition to the massive €1,000,000 top spot, where players can win runner-up prizes worth up to €50,000. That means a ticket to the Grand Slam of Slots has a 20% chance of being a winner. In true 32Red style we've added 32 €1,000 bonus prizes that will keep the tournament exciting and competitive throughout the leaderboard and not just at the top. Players can even pickup a €1,000 prize in 8328th place."

Tickets to Grand Slam of Slots are not available to buy; instead 32Red will be offering competitions, leaderboards and more to allow players to secure their seat. The final will take place over 9 days between Friday the 23rd October and Monday November 2nd which allows for an unlimited number of rebuys. Quayle pointed out, "Rebuys are going to be pivotal to anyone serious about hitting one of the bigger prizes. The opportunity for more credit and time will boost leaderboard scores and could be the difference between finishing below the payment threshold or in the money. For those wanting to practice their slot tournament skills, 32Red runs daily tournaments and even free slot tournaments from inside their online casino."

About 32Red Plc:
32Red is the six times winner of the Best Casino title awarded by watchdog and player advocate, Casinomeister. 32Red is renowned for providing industry-leading levels of support to players. Over 80% of 32Red's players are from the UK and 32Red is licensed and regulated by the Government of Gibraltar. The Company operates 32Red Casino, 32Red Poker, 32Red Mobile, 32Red Affiliates and DashCasino.com. 32Red Casino is committed to responsible gambling and ensures the company adheres fully to UK law.

32Red Online Casino to Accept PayPal

Mon, 06 Jul 2009 13:42:30 GMT

32Red Plc - the company behind the multi award-winning 32Red Online Casino based in Gibraltar - has announced that it will be accepting deposits and withdrawals using PayPal, adding to the numerous secure banking options currently available to 32Red players.

PayPal is the UK's favourite online payment service, with 21% share of consumer internet payments. Offering safe, fast and easy payments to over 73 million active account holders worldwide in 19 different currencies, it is viewed as the faster, easier way to pay online. The addition of PayPal to 32Red's banking options will help current players deposit and claim their winnings more easily and open up joining the Best Casino winner to thousands of potential new players.

Operations Director, Pat Harrison, said: "32Red strives to make joining and playing our gaming products as simple and as convenient as possible. The addition of PayPal to our banking methods will allow players to manage their finances, deposit and withdraw easier than ever before. We're positive that our strategic alliance with PayPal will also mean we will introduce more new players to our Best Casino service this year."

PayPal operates by the addition of funds to accounts by bank cards and directly from banks. The sum can then be used to purchase chips at the online casino without players having to submit any personal bank details. Winnings will then be deposited back into the PayPal account and withdrawn back to the users' bank should they wish. It is considered by many to be the ultimate digital wallet.

The London Stock Exchange listed 32Red Plc (ticker: TTR) operates a number of gaming products, all of which now allow PayPal transactions, including: 32Red Online Casino; Dash Casino; 32Red Poker and 32Red Bingo.

About 32Red Plc:
32Red is the six times winner of the Best Online Casino title awarded by watchdog and player advocate, Casinomeister. 32Red is renowned for providing industry-leading levels of support to players and for its 350 casino games, including over 250 online slots, online roulette and more. Over 80% of 32Red's players are from the UK and 32Red is licensed and regulated by the Government of Gibraltar. The Company operates 32Red Online Casino, 32Red Poker, 32Red Mobile, 32Red Bingo, 32Red Spreadbet, 32Red Affiliates, DashCasino.com and now 32Red Rummy. 32Red Plc is listed on the Alternative Investment Market of the London Stock Exchange. 32Red Online Casino is committed to responsible gambling and equally that the company adheres fully to UK law.

32Red Online Casino announce sponsorship deal with Swansea City Football Club

Thu, 02 Jul 2009 10:34:32 GMT

32Red Plc and Swansea City FC has announced a partnership that will see the award-winning online gaming firm become the South Wales club's official shirt and gaming sponsors.

The two-year sponsorship deal will see the 32Red.com logo placed on the front of the Swans' home and away shirts, while the Gibraltar-based company will also become the club's official online gaming partner.

32Red Online Casino offers players over 350 unique casino games and a choice of welcome bonuses and monthly rewards. The poker site provides thousands of poker tables where players can enjoy games of Texas Hold 'Em, Omaha poker and more, in addition to online bingo and a mobile phone casino.

The deal also reverses the current trend of an increasing number of professional football clubs failing to secure shirt sponsorship in today's difficult financial climate. Swansea City's vice-chairman, Leigh Dineen, was delighted to secure 32Red Casino as club sponsor, especially as 32Red's previous shirt deal was with Premier League Club Aston Villa.

"It shows how far the club has come," explained Dineen. "32Red was talking to a number of other football clubs, including some in the Premiership, about shirt sponsorship but we are delighted to become their chosen partners in football. We are now a Championship club with a Premiership sponsor - and that's something we are very proud of."

Dineen added: "It was also encouraging to see a number of companies express an interest in becoming our main sponsor. There were some very interesting discussions over the course of last season, but 32Red was without doubt the best deal for us. It is a modern company with global reach, has pro-active ideas and will help us spread the Swans message to the international stage. We are really excited about working with them and I'm sure we will make a great team."

The deal also represents an exciting and potentially lucrative opportunity for the club to share revenue drawn from 32Red's online casino, poker and betting services. The club will be announcing some exciting initiatives on this link for its official website and supporters on July 1.

Ed Ware, CEO of 32Red, said: "We are thrilled to be partnering with Swansea City, one of the most exciting clubs in the Championship. Swansea has become a highly progressive team over recent seasons and we are looking forward to an exciting time as the club's main sponsor.

"The deal means we will once again raise our profile throughout the UK by becoming part of the football scene. And, thanks to the increased media coverage of the Championship, we expect our tie up with the Swans to deliver significant interest in our award-winning online casino."

The sponsorship deal was facilitated with the help of Jim White and his commercial consultancy company, The Changing Face, and David Little of Magrath and Co in London. Both are avid Swans fans.

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