Burton launches larger sizes in new Big and Tall strategy

Mon, 21 Sep 2009 11:11:39 GMT

Burton, the leading high street retailer of men's fashion, has launched larger sizes online in its new Big and Tall Strategy.

With more than 120 new larger sized lines, Burton is responding to the increased customer requests from the online customer. Although medium is the most popular size at the men's fashion store, 15% of customers ask for extra large sizes, which indicates there is a market for bigger sizes within Burton's customer base.

New sizes include trousers with up to 52 inch waist, mens jackets with up to 52 inch chest, shoe sizes up to 14 (US16, 35 centimetres) and shirts up to XXXL. The XXXL size fits chests 50 to 53 inches (127 to 135 centimetres).

James Ronald, senior buyer for Burton, said: "We recognise that men are becoming more style conscious at all sizes and there is a growing demand for mainstream men's fashion in larger sizes. We wanted to make sure we had a good selection of our range available to all men regardless of size. We currently have over 120 products available in larger sizes at burton.co.uk. Should this prove to be the success we hope, we plan to roll it out across the chain."

The Big and Tall lines are available exclusively online from September 2009. The range covers all clothing from mens hoodies to belts and from men's suits to underwear.

Delivery is available for most UK addresses as well as for customers in the Republic of Ireland, although Burton currently does not ship to the Channel Islands.

About Burton
Burton was originally founded in 1903 under the name The Cross-Tailoring Company. It quickly became popular and expanded into hundreds of outlets and factories across the United Kingdom. Today, it is a staple on most high streets and a popular retailer for men's clothing, including tailoring, casual clothing and mens shoes, shirts and jumpers.

Customers can also shop online from the Burton.co.uk website which offers free returns in-store or by post and fast delivery to their home. The site features a useful size guide to ensure customers can get the correct fit for all items. They can also sign up for the Burton newsletter, which offers all the latest style updates, exclusive discounts and competitions.

French Connection announces menswear Autumn/Winter 2009 ranges

Wed, 09 Sep 2009 11:36:01 GMT

French Connection has revealed the details of its menswear range for Autumn/Winter 2009.

The season starts off with a prison story, presenting styles and details with a heavily distressed penitentiary influence. The collection then moves on to revel in a horror theme where colour, texture, and print work symbiotically to convey the move in to darkest winter. Finally, the range leads in to Christmas with a colourful and kitsch mountaineering inspired collection guaranteed to get you on the go.

French Connection enters the season with a nod to 1930's workwear. Soft powder pinks and Oxford blues are complemented by micro spots and stripes and vintage bib or removable collar detailing. The mood darkens with the introduction of the Gothic, including Beetlejuice striped shirts, motor jackets in leather, or a maroon wool suit with white tipping and buttons. The mountaineering story provides technical down-filled removable linings, ropes and toggles, paired with fashionable gingham shirts and covetable knitwear.

Lorna Perrin, director of marketing and PR at French Connection, said: "For French Connection menswear we have focused on preppy chic blazers and shirts, while knitwear is given original design twists, and tailoring is fashion forward in quality fabrics and designs. The younger FCUK sub-brand leads the way in stylish streetwear with checked shirts, authentic denims, fun graphic tees and battered leathers."

FCUK presents vibrant street sportswear with highlights of 'pop' colours. Bold dark wash denim and a base monochrome palette are livened up with bright piping on baseball jackets and bold prints. Bright colours prevail with hip-hop style retro track tops and alternative windbreakers with multi seams and jersey collars.

French Connection's other main line, FC72, this season focuses on heavy detailing to liven up staples such as a cotton donkey jacket or denim dungarees. Overdying, paint-splattering, crushed knits, and heavy stitching all lend to a distressed penitentiary feel, solidified with a fun barbed wire stripe print. The season ends on a softer note, with brushed cottons and cosy bright chunky knits with fairisle detailing.

French Connection is also placing a high emphasis on mens accessories this season. Men's bags are the main focus, but a complete collection of ties, hats, cuff links and leather belts are also available.

About French Connection
French Connection was founded in 1972 by Stephen Marks who set out to create well-designed mens clothing that would appeal to a wide audience.

French Connection now offers a fashion-forward clothing range with a quirky spin on design, priding itself on quality and affordable prices.

Having established a strong core clothing business, through design and an idiosyncratic sense of style, French Connection has recently expanded its portfolio into exciting new areas including men’s and women’s toiletries, sunglasses, watches and shoes.

Driven by innovation and change, the brand's strength lies in mixing new ideas with the basic promise of quality and affordability, established more than 30 years ago when the business was founded. Throughout this expansion and diversification the principles have remained the same; design-led products presented in a unique and innovative way.

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Burton launches larger sizes in new Big and Tall strategy

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