Confused.com partners with medical insurance comparison website ActiveQuote

Fri, 20 Jan 2012 16:39:33 GMT

Confused.com is pleased to announce the launch of its latest partnership with private medical insurance comparison website ActiveQuote which will power the Confused.com private medical insurance service.

Confused.com recognises that consumers want the best experience when comparing products online. The new partnership with ActiveQuote will strengthen customer’s choice on private health insurance for both themselves and their families.

Private medical insurance has always been seen as a complicated issue; however Confused.com wanted to make this experience for customers as simple as possible, as well as providing them with the best benefits.

Price is not the most important factor with private medical insurance. Low cost policies often exclude important benefits. ActiveQuote's unique online comparison tool allows customers to refine their search with immediate updates to the price instantly shown on the comparison page. Consumers can specify exactly what they want in a policy and the site will remove unsuitable quotes. Every variable can be tailored online, including excess, choosing a different hospital list or adding an option such as dental cover.

Richard Theo, Managing Director of ActiveQuote commented: "We are really excited about the launch of our private medical insurance comparison on Confused.com which is the one of the best known insurance comparison brands in the UK. It is a real endorsement of the quality of user experience and customer service that we have strived to achieve here at ActiveQuote."

Matthew Lloyd, Head of life insurance at Confused.com continues: "We are delighted at the appointment of ActiveQuote as our new partner. For specialist products such as private medical insurance, consumers are looking for an excellent online comparison coupled with excellent off-line advice and we believe that ActiveQuote have proven their leadership in both of these areas."

About Confused.com:
Confused.com was the UK's first price comparison site for car insurance. Confused.com is one of the UK’s biggest and most popular price comparison services. Launched in 2002, it generates over one million quotes per month. It has expanded its range of comparison products over the last couple of years to include home insurance, travel insurance, pet insurance, car insurance, motorbike insurance, breakdown cover and energy, as well as financial services products including credit cards, loans, mortgages and life insurance.

Specialist comparisons can be made on products such as over 60 life insurance and classic car insurance.

Confused.com is not a supplier, insurance company or broker. It provides a free, objective and unbiased comparison service. Confused.com’s service is based on the most up-to-date information provided by UK suppliers and industry regulators.

Confused.com is owned by the Admiral Group plc. Admiral listed on the London Stock Exchange in September 2004. Confused.com is regulated by the FSA.

Confused.com reveals that Life Insurance is more than a form of future protection

Fri, 06 Jan 2012 10:19:38 GMT

Confused.com has revealed that life insurers are offering an increasing range of extras to policyholders, in a bid to boost take-up of the product.

One of the most unusual benefits of life insurance being offered by Legal & General is 'smooth move', a 24 hour rescue service to help with unexpected hitches on house moving day and up to three months afterwards for domestic energy repairs.

LV= life insurance policy offers a free online personal advice service on lifestyle, health and fitness as well as a free online health check and risk assessment as its added benefit.

There are many different life insurance policies which Confused.com offer. Those who already have life insurance should double check their policy to find out what they may be entitled to, say experts at Confused.com, as there may be extras the customer was not aware of.

With an average life premium at 74p a day, life insurance policyholders can benefit now, as well as in the future from having this financial protection.

Matt Lloyd, Life Insurance expert at Confused.com said: "While the extras should not distract the customer from choosing the right policy for them, it is worth making use of any benefits your provider offers; after all you are paying for it. Life insurance providers are offering a range of benefits to customers such as counselling and health assessments.

"Also don’t forget to think of how your lifestyle and age can affect the amount you pay on your life insurance premium. To find the right life insurance policy make sure you shop around and actually find out the extras that they offer, as having life Insurance could save you money."

To see added benefits offered by life insurers, Confused.com have put together some information which can be found online.

About Confused.com:
Confused.com is one of the UK's biggest and most popular price comparison services. Launched in 2002, it generates over one million quotes per month. It has expanded its range of comparison products over the last couple of years to include home insurance, travel insurance, pet insurance, van insurance, motorbike insurance, breakdown cover and energy, as well as financial services products including credit cards, loans, mortgages and life insurance.

Confused.com is not a supplier, insurance company or broker. It provides a free, objective and unbiased comparison service. By using cutting-edge technology, it has developed a series of intelligent web-based solutions that evaluate a number of risk factors to help customers with their decision-making, subsequently finding them great deals on a wide-range of insurance products, financial services, utilities and more. Confused.com’s service is based on the most up-to-date information provided by UK suppliers and industry regulators.

Confused.com is owned by the Admiral Group plc. Admiral listed on the London Stock Exchange in September 2004. Confused.com is regulated by the FSA.

Confused.com finds mums want to help pay for university costs

Mon, 16 May 2011 09:47:02 GMT

Confused.com has surveyed mums and found that 60% would like to help their children meet the spiralling costs of higher education. With the current annual cost of living and study for a higher education student estimated at around £15,500 to £16,600* per year, and fees predicted to continue rising, parents may want to consider protecting their children by increasing the term of their life insurance policy.

The research from the car and life insurance comparison website also found that 55% of mums would like to help their children with a deposit for a house (the average house price for first time buyers is around £160,000**) and 50% of mums would like to help their children buy and insure their first car (annual premium on car insurance for young drivers aged 17-20 has increased by 33.5%***, and young drivers of these ages can expect to pay an average premium of £2,648 annually****).

Additionally 50% would like to help them with wedding costs (average cost of a UK wedding is between £15,000and £25,000.)***** and 29% of mums would like to provide their offspring with financial support for travelling.

Others would like to help with paying for private medical care and financial support to set up a business. However, Confused.com recently revealed that 48% of mums don't have any life insurance cover in place.

Matthew Lloyd, head of life insurance at Confused.com, said: "For many years the perceived wisdom has been to make sure life insurance cover continues until children reach the age of 18 or 21. It seems that attitudes are changing though; influenced by spiralling university costs and the desire to help children reach goals that often happen after this age. It's important that parents wanting to help their children achieve these goals consider providing protection through life insurance for their children until an older age.

"It's not at all surprising that mums want to help their children reach landmark goals, but it is a real worry that they don't have any life insurance cover in place to safeguard them should the worst happen. Life insurance and critical illness policies can also offer many additional valuable features for families that can be accessed at any time during the life of the policy, for example providing access to specialist medical information and advice or counselling services – they can be invaluable."

Notes to Editors:
* Source NUS Average costs of living and study
** House prices increase by 0.3% Feb 2011 – Average house cost for first time buyers = £161211 (Nationwide house price index Feb 2011)
*** Prices have increased 33.5% from Q1 2010 to Q1 2011
**** Based on Confused.com/Towers Watson Car Insurance Price Index April 2011
***** Source: - 'You and your wedding'.

Confused.com is not a supplier, insurance company or broker. It provides a free, objective and unbiased comparison service. By using cutting-edge technology, it has developed a series of intelligent web-based solutions that evaluate a number of risk factors to help customers with their decision-making, subsequently finding them great deals on a wide-range of insurance products, financial services, utilities and more. Confused.com's service is based on the most up-to-date information provided by UK suppliers and industry regulators.

Confused.com finds mums prefer changing nappies than arranging life insurance

Fri, 15 Apr 2011 10:51:51 GMT

New research from Confused.com has found that 48% of mums don’t have any life insurance cover. The main excuses behind their lack of protection were not understanding it (30%), not having time to sort it out (30%) and believing it was an unnecessary cost (36%). The comparison site also asked mums to rank a list of tasks in order of preference and found that most would rather change a dirty nappy than organise a life insurance cover.

However, mums admitted that sorting our protection would be preferable to cleaning hair out of a plug-hole, going to the dentist and doing two weeks' worth of ironing.

Mums were asked if there were any other reasons they had decided not to take life insurance cover and revealed excuses such as failing to find the right provider, a lack of trust in insurance providers and 'My husband has it so I don't need to'. Some respondents gave more unfortunate responses, such as finding it hard to find life insurance cover, due to pre existing medical conditions.

Commenting on the research, Matthew Lloyd, head of life insurance at Confused.com, said: "It's a real worry that so few mums have life insurance cover. Whether they go out to work or are full time parents it's important that they have protection in place for themselves and not just their partners. Sorting out life insurance cover doesn’t have to take a long time or be complicated, but it is important to have in the event the worst should happen. Everyday tasks like washing, ironing, cleaning and doing the school run could all have to be paid for privately, and families should think about the value that stay-at-home parents provide and how they would cope financially with only one income.

"While death in service benefits at work and the breadwinner having protection are good to have in place, neither of these things will provide the same level of protection if the worst should happen. Families should make sure they fully take into account the value that both parents contribute and recognise that by ensuring they have sufficient life insurance in place."

Some highlights from the research includes 62% of mums in London are without life insurance policies, compared with just 37% of mums in Wales. 17% of mums in Scotland and Northern Ireland give a lack of time as their main excuse for not completing a policy, compared with just 13% of mums in the South East.

Matthew Lloyd suggests that mums should work out how much cover they need to protect their contribution to the household and consider how long they would want this cover to last, for example until their children are 21.

Ends

About Confused.com:
Confused.com is one of the UK’s biggest and most popular price comparison services. Launched in 2002, it generates over one million quotes per month. It has expanded its range of comparison products over the last couple of years to include home insurance, travel insurance, pet insurance, van insurance, motorbike insurance, breakdown cover and energy, as well as specialist life insurance products such as joint life insurance and over 50s life insurance.

Confused.com is not a supplier, insurance company or broker. It provides a free, objective and unbiased comparison service. By using cutting-edge technology, it has developed a series of intelligent web-based solutions that evaluate a number of risk factors to help customers with their decision-making, subsequently finding them great deals on a wide-range of insurance products, financial services, utilities and more. Confused.com's service is based on the most up-to-date information provided by UK suppliers and industry regulators.

Confused.com is owned by the Admiral Group plc. Admiral listed on the London Stock Exchange in September 2004. Confused.com is regulated by the FSA.

Aegon launches customer protection claims website and help guide

Wed, 19 May 2010 16:41:21 GMT

AEGON has launched a new website and guide, aimed at customers to help them understand everything they need to know about claims, from filling out the initial application forms to the steps they need to take when it comes to making a claim.

The ‘All about claims’ website has valuable information covering all aspects of claims, including a comprehensive glossary of protection terms and explanations into why some claims have to be declined.

There is also a section focusing on how AEGON deals with non-disclosure, by taking each of the three ABI defined categories of non-disclosure with example case studies to determine whether a claim would be paid in full, partially paid or declined.

Matt Rann, Group Head of Underwriting and Claims at AEGON said:

“AEGON wants to pay claims and we designed this customer facing website to make it easier for customers to understand all areas of the claims process. The site includes checklists to ensure all the relevant medical information is disclosed up front and to ensure the application forms are completed in full.

“One frequent misunderstanding among many customers is that they will be covered for all critical illnesses when they take out a policy. We want to help manage their expectations from the outset to ensure they know exactly what illnesses they are covered for.”

In April, AEGON launched a new adviser facing guide dedicated to claims. The guide includes checklists that advisers can run through with their customers to ensure as much detail as possible is disclosed and that all aspects of the application form are completed.

Advisers can download the new claims guide at www.aegon.co.uk/adviserclaimsguide

- Ends –

Further information

Kevin Brown

Media Relations Manager

AEGON

0131 5492859/ 07740 897282

Notes to Editors

In the UK AEGON offers pensions, life insurance, asset management and financial advice to around two million customers. AEGON UK has assets under administration of £53.6 billion and employs approximately 4,900 staff.

AEGON is one of the world’s leading insurance groups with approximately 28 thousand employees world wide and 40 million customers in the Americas, Europe and Asia. AEGON's revenue generating assets totalled EUR 388 billion at 31 March 2010.

Aegon rolls out tele-claims service across all protection products

Wed, 05 May 2010 12:30:57 GMT

AEGON has extended its successful tele-claims service to include income protection, waiver of premium and total and permanent disability, following a successful roll-out in March of the tele-claims service across critical illness and terminal illness claims.

AEGON ran a three-month tele-claims pilot for critical illness and terminal illness claims at the end of last year, with the results showing that the average time for a claim decision to be made was reduced from ten to five weeks.

Matt Rann, Group Head of Underwriting and Claims at AEGON said:

“When advisers began to understand that their customers were speaking to highly trained claims assessors and that the speed of the claims process was significantly improved, the take-up rate of the tele-claims process surged to around 90% by the end of the pilot.”

“One of the key concerns we had from advisers at the start of this process was how customers would perceive the service. Would they be intimidated by the process, or feel they were being interrogated? We’re pleased to say that customer feedback has been positive with all agreeing that the service was very helpful, sensitive and assisted in a quicker claims decision being made.”

Jason Betteridge, an IFA at Sutherland Independent Ltd said:

“Tele-claims can provide a better way of handling a claim as it’s important for claims to be processed as quickly and easily as possible. At what is no doubt a difficult time for the customer, the last thing they want to do is complete paper forms, which for many can be difficult to understand. With tele-claims all of the information can be obtained over the phone by the claims assessor in one go, allowing the customer to focus 100% on battling their illness, in the full knowledge that their claim is being handled as quickly as possible.”

AEGON’s claims assessors have a minimum of five years experience and are able to discuss and explain policy definitions and answer customer queries over the phone. This ensures the correct information is obtained at the beginning of the claims process, allowing the claim to be submitted quicker.

- Ends –

Further information

Kevin Brown

Media Relations Manager

AEGON

0131 5492859/ 07740 897282

About AEGON:

In the UK AEGON offers pensions, life insurance, asset management and financial advice to around 2 million customers. AEGON UK has assets under management of £55.7 billion and employs approximately 4,900 staff.

AEGON is one of the world’s leading insurance groups with approximately 28 thousand employees world wide and 40 million customers in the Americas, Europe and Asia. AEGON's revenue generating assets totalled EUR 361 billion at December 31, 2009.

AEGON helps to reduce non disclosure with new adviser protection claims guide

Fri, 23 Apr 2010 14:51:50 GMT

The guide includes valuable information explaining the reasons behind why some claims are declined, with checklists to help advisers ensure the customer discloses as much detail as possible on the application form to avoid non disclosure issues.

The claims guide also helps advisers manage their customers’ expectations, ensuring they are aware of what illnesses they are covered for when taking out a protection plan.

AEGON has also made changes to it’s ‘Understanding Claims’ website with detailed information about the new tele-claims service which was launched in March. Early indications suggest that the tele-claims service has reduced the average time it takes to pay a claim from 10 to 5 weeks.

Matt Rann, Group Head of Underwriting and Claims said:

“The two most common reasons for declining a claim are when an illness is not covered in the customer’s plan and in situations where the customer has not disclosed full details of their medical history.

Helping advisers and customers understand the claims process remains a key focus for AEGON. With our new adviser help guide and updates to our claims website we aim to help further increase the number of claims we pay.”

Advisers can visit the understanding claims website at www.aegon.co.uk/claims

AEGON sets out blueprint to deal with ‘Pensions Crunch’

Fri, 16 Apr 2010 10:13:59 GMT

AEGON is calling on whichever party wins the election to make the tough choices needed to deal with the demands of an ageing population.

AEGON is highlighting that the UK’s long term economic growth is threatened by a ‘Pensions Crunch’ which needs to be tackled now to prevent serious problems for future generations.

With short-term pressures on the fiscal purse uppermost in politicians’ minds, AEGON warns they should not focus on the aftermath of the credit crunch at the expense of the growing pensions crunch.

In its Pensions Manifesto - ‘The Pensions Crunch: proposals for change’ - published today, AEGON sets out the policy proposals it recommends the next Government adopts to deal with the challenges ahead.

AEGON believes it’s vital that measures which look to plug the short-term hole in the public finances do not come at the price of neglecting the longer-term need to tackle the longevity challenge. Research carried out for AEGON by YouGov after the last Budget showed almost six out of ten (59%) respondents agreed the Government should do all it can to maintain future generations’ retirement even if it means extra cost in the short term.

Significantly, more than four in five people (81%) think pensions are more important (38%) or of at least the same importance (43%) in this general election compared to the election five years ago.

AEGON suggests the existing UK retirement framework is now unsustainable and is calling for a comprehensive rethink of how to get people saving more and help them make the most of their assets in later years. It believes the current ‘piecemeal approach’ to pension policy sends out the signal that the goalposts can be constantly moved. The same research found around half of respondents thought it likely that, following recent restrictions for the better off, a new Government would restrict pension tax breaks for more people in future.

AEGON recommends the incoming Government takes the following action to tackle the pension crunch and create the groundwork for a sustainable savings culture:

In the first 100 days

Call an immediate halt to the ‘salami slicing’ of pensions tax relief to give people confidence that the goalposts won’t be moved again.

Undertake a review of the automatic enrolment arrangements, to be introduced in 2012, to make it easier for employers to maintain existing schemes and to ensure fewer people are caught by the means-testing trap.

Commission an urgent review into public sector pensions to bring unfunded liabilities under control.

Over the lifetime of the next Parliament

Undertake a one-off review of the incentives to save – both financial and behavioural – to lay the foundations of a new savings culture.

Rethink the retirement landscape, breaking down the artificial barriers, such as tax rules, to let people make the best use of their assets to match the income needs of longer retired lives.

Ensure consumers have access to the advice and guidance they need by committing to a full national roll-out of the free-to-use ‘Moneymadeclear’ financial guidance service.

Otto Thoresen, AEGON UK chief executive, says:

“Pensions policy is more important now than at any time before due to the pressures on the economy from an ageing population. Longevity isn’t a choice for the UK, it’s a certainty. And the question isn’t whether or

AEGON’s new podcasts explore current challenges and opportunities for asdvisors

Fri, 09 Apr 2010 09:24:23 GMT

AEGON has produced a series of short audio podcasts to support advisers, by exploring the current challenges faced in the market and to identify ways in which they can maximise opportunities available to them going forward.

The audio podcasts follow on from a series of adviser roadshows held throughout February and March in which experts from AEGON explored the current challenges facing advisers from legislative and regulatory developments including Pensions reform.

The audio podcasts provide an insight and overview of the UK economy, with commentary on what global and local economic change will mean for financial advice in the UK from investment experts across AEGON Asset Management.

Advisers can also find out how they can help their clients make the most of the upcoming changes from Pensions reform in the UK and a our team of technical experts explain tax planning angles for their clients in light of these legislative changes.

Duncan Jarrett, Sales Director at AEGON said:

“The demand for our roadshows has been extremely positive, with over 750 advisers attending throughout February and March.

“In response to this demand we have taken the step to produce a series of free online audio podcasts so those advisers who could not attend can still receive this valuable information free of charge and at the touch of a button.”

The free podcasts can be downloaded at:
www.aegonse.co.uk/adviser/open-your-eyes/

- Ends –

Further information
Kevin Brown
Media Relations Manager
AEGON
0131 5492859/ 07740 897282

AEGON says no news is good news for pensions in today’s Budget

Thu, 25 Mar 2010 09:23:10 GMT

AEGON believes announcements in last year’s Budget and pre-Budget report which broke the long-standing pensions deal, severing the link between income tax rates and pension tax relief, have introduced unnecessary complication and will impact more people than the Government realises.

AEGON suggests anecdotal evidence shows employers will find the proposals complicated to implement and are becoming disillusioned with pensions as a long-term solution to meet their employee benefit needs.

AEGON also believes constant changes to pensions rules causes uncertainty for pension savers at a time when stability is needed, at least in the medium term, to lay the foundation for auto enrolment.

Rachel Vahey, head of pensions development, says:

“Any suggestion that the tax advantages of pensions are ‘up for grabs’ undermines people’s confidence in the pension system so confirmation today that the Government has resisted the temptation for further tinkering is welcome. The Government should now pledge to maintain the status quo, at least in the medium term, to give people confidence in the stability of pensions in the run up to the introduction of automatic enrolment in 2012.

“There’s already a real fear the effect of last year’s changes will impact much wider than the people directly targeted. Using the current architecture of annual or lifetime allowances to restrict pensions tax relief would be simpler for employers to work with and for people to understand.

“The Government faces some very tough decisions to reduce public debt but we can’t allow these short-term pressures to compromise the longer term need to find solutions to tackle the longevity challenge. The UK should now take a step back and review what incentivises people to save so we can create a stable framework that encourages long-term saving.”

-Ends-

For further information:

Rachel Vahey

Head of Pensions Development

Tel: 0131 549 2719

Margaret Robertson
Tel: 0131 549 6798
Mobile: 07740 897527

Notes to editors

On 22 April 2009 the Chancellor announced in the Budget that starting in the 2011/12 tax year, tax relief on pension contributions will be restricted to basic rate for individuals with an annual income of £150,000 or higher. For incomes above £150,000, the value of pensions tax relief will be tapered down until it is 20% for incomes over £180,000.

In anticipation of this change, the Government also introduced special rules, applying from Budget Day, to prevent people from making large additional contributions to their pensions in order to benefit from higher rates of tax relief while it is still available.

In December’s pre-Budget report the Treasury added up to another 85,000 people to the numbers caught by the new rules when it announced “From April 2011 tax relief on pension contributions will be restricted for individuals with gross incomes of £150,000 and over, where gross income incorporates all pension contributions, including the value of any benefit funded by, or eventually funded by, an individual's employer.

"Tax relief will gradually be tapered away so that above £180,000 it is worth 20%, the same rate received by a basic-rate income taxpayer. To provide more certainty for individuals around whether they are affected, and to reduce administrative burdens for schemes, this will be subject to an income floor at £130,000 of pre-tax income (excluding the value of any employer pension contributions)."

The Government estimates these changes will affect 300,000 people.<

Aegon launches online RDR adviser support centre

Thu, 18 Mar 2010 16:00:15 GMT

AEGON has created a dedicated online support centre to help advisers prepare their business for implementation of the Retail Distribution Review proposals.

AEGON believes the RDR will have wide-reaching impact on both provider and adviser business models and that many advisers will need help and guidance in making the transition to the new regulatory landscape.

The RDR ‘hub’ is available to all advisers and can be accessed at http://www.aegon.co.uk/rdr. It contains a range of information and support material including:

Up-to-date information on the latest RDR developments
Expert analysis of the RDR proposals and how they impact advisers
A comprehensive question and answer section covering all aspects of the RDR
RDR-related adviser and consumer research findings
Links to other sources of useful information.

The hub also links to AEGON’s Business Brain website which gives advisers practical help with RDR action planning and guidance on developing their business in the run up to 2013 and beyond.

The RDR hub will be further developed in the months ahead to provide expert commentary and analysis via webcasts. AEGON also plans to add an online polling facility to gauge adviser opinion on key topics.

Duncan Jarrett, AEGON UK sales director, says:

“The RDR is the most significant regulatory change facing our industry today. Advisers will have to make major decisions as to how they will operate in future. They will have to decide how to charge for their advice, what levels of service to offer and how to make sure they are appropriately qualified.

“Many advisers will find the post-RDR world is very different to the way they operate today and they will need help, information and support to make that transition. The timetable to implementation will be tight but should be achievable for advisers with the right help and support.”

-Ends-

For further information:

Margaret Robertson

Tel: 0131 549 6798

Mobile: 07740 897527

Notes to editors

The FSA is expected to publish final rules on adviser charging and services for the individual retail market later this month. Full implementation of all the changes outlined in the RDR is required by 31 December 2012.

In the UK AEGON offers pensions, life insurance, asset management and financial advice to around 2 million customers. AEGON UK has assets under administration of £56 billion and employs approximately 4,900 staff.

AEGON is one of the world’s leading insurance groups with approximately 30 thousand employees world wide and 40 million customers in the Americas, Europe and Asia. AEGON's revenue generating assets totalled EUR 361 billion at December 31, 2009.

AEGON pays more in claims in 2009 for life and critical illness cover

Thu, 18 Mar 2010 12:04:21 GMT

AEGON has today published claims data which show an increase in the value of life protection and critical illness claims paid in 2009. Life claims paid were up 38.5% from £45m in 2008 to £55.5m in 2009 and Critical Illness claims paid were up by 32% from £19m in 2008 to £25m in 2009.

The percentage of life claims paid in 2009 was 92% and for critical illness was 88%, broadly in line with 2008 figures which were 91% across both types of cover.

Of the 12% declined claims for Critical Illness in 2009, One third were due to non disclosure and two thirds were due to the definition not being met.

Matt Rann, Group Head of Underwriting and Claims said: “In the past, the split in declined claims between non disclosure and definitions not being met was broadly 50/50. The reduction in instances of non disclosure to one third is evidence that people are now providing fuller and more accurate information at application stage and it also reflects the positive changes to claims brought in by the ABI in 2008.

“Moving forward, it is important that we work together as an industry to ensure the trend towards a reduction in the number of declined claims across the industry continues and the process of making a claim is made easier and quicker.”

In January 2009, AEGON launched a tele-claims service which aims to speed up the process of paying claims. Indications from the pilot of this service suggest the average time it takes to pay a claim will reduce from 10 weeks to 5 weeks.

For more information on claims financial advisers can contact their usual AEGON sales consultant or visit AEGON’s ‘Understanding claims’ website at http://www.aegon.co.uk/claims

- Ends –

Further information

Mark Locke
Media Relations Manager
AEGON
0131 5493766

Notes to Editors
In the UK AEGON offers pensions, life insurance, asset management and financial advice to around 2 million customers. AEGON UK has assets under administration of £56bn billion and employs approximately 4,900 staff.

LV= launches new 50 Plus plan TV advert

Tue, 26 Jan 2010 12:31:17 GMT

LV=, the insurance, investment and pensions group, has launched its fifth TV advertising campaign to promote its '50 Plus plan'. The new TV advertisement was created by creative marketing agency 'redtag' to promote the LV= life insurance policy.

The new TV advertisement has been developed with the LV= brand and features three different families, with each one giving their perspective on losing a parent. It highlights how the money they received from the 50 Plus insurance plan provided by LV= helped them at a difficult time. The theme of the advertisement is to 'Look after what you love'.

Geoff Bates, Head of Direct Distribution for LV=, said: "We get a lot of feedback on the reasons why our customers buy our product, and leaving a legacy that helps their family at a difficult time is at the core of those reasons. We are pleased that the new advertisement demonstrates so clearly that protecting families is at the heart of our business."

Launched in October 2004, the LV= 50 Plus plan is aimed at 50 to 80 year olds, living in the UK. The over 50 life insurance policy provides guaranteed cover with a cash lump sum payable on death, without the need for a medical or answering any health questions.

Kevan Kelsey, Creative Director at redtag, said: "It's a new approach that takes the tried and tested formula we know customers like and uses it in a dynamic and emotive way".

The life insurance advertisement was previewed on Facebook and YouTube in December 2009 before being launched on terrestrial, satellite and cable channels in January 2010.

Notes to editors:

About LV=
50 Plus is provided by Liverpool Victoria Friendly Society Ltd which is part of LV=

LV= is a registered trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

The LV= insurance, investment and pensions group employs more than 3,800 people, serves over 3.6m customers and members, and manages around £7bn on their behalf. The company is also the UK's largest friendly society (Source: Association of Friendly Societies Key Statistics 2009) and a leading mutual financial services provider.

Liverpool Victoria Friendly Society Limited (LVFS) is authorised and regulated by the Financial Services Authority, register number. 110035. LVFS is a member of the ABI, AMI, AFS and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.

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