Lebara's leading Mega Plan gets additional boost of free data

Tue, 27 Mar 2012 10:56:35 GMT

Lebara Mobile, Australia's leading telecoms operator for migrant communities, has launched its new and improved Mega Plan service, providing unlimited standard calls and SMS in Australia as well as 1GB of mobile internet at no extra cost. As before, the Mega Plan continues to include an amount of call credit for low-cost international calls.

"We believe this new Mega Plan offers the best value package for customers who make both national and international calls, as well as those who access the internet from their phones." said Warren Hardy, managing director of Lebara Mobile in Australia. "With this offer Lebara Mobile is further bolstering its position as the number one provider of high quality, low cost mobile services for migrant communities in Australia."

The Mega Plan gives customers 30 days access to unlimited calls to any standard fixed line or mobile number in Australia*, calls to 13xx and 18xx numbers, calls to/from voicemail and standard 'free call' numbers. Now with the addition of 1GB of mobile internet included at no extra cost, customers can surf the web, send emails, social network and more from their Android, iPhone or any other data-ready handset. As before, customers will also get $10 included call credit to use for international calls or international SMS, video calls, MMS or any additional data over their included 1GB.

Two other versions of The Mega Plan are also available, and both include unlimited standard calls and SMS, 1GB data and an amount of included call credit. To top-up during their 30-day access, customers can choose between two Mega Recharge values which gives them additional included credit for their extra international call and data needs.

After 30 days, customers can renew their Mega Plan, and any unused call credit will roll over - a feature which most other unlimited packages exclude.

The latest Lebara Mega Plan can be purchased from all Lebara Mobile retail partners including Allphones, Australia Post, 7-Eleven, Coles & Coles Express, Woolworths Supermarkets & Petrol, Dick Smith and independent retailers, or see online for special offers at www.lebara.com.au.

Notes to Editors:
*excludes Pivotel

About Lebara:
Lebara Group (Lebara) is one of Europe's leading telecoms operators, enhancing the lives of migrant communities by providing high quality and low cost international mobile products and services. Lebara provides a Pay As you Go and Pay Monthly mobile SIM card and related services customised to serve the migrant communities in seven European countries as well as Australia.

In April 2011, it expanded its services by launching Lebara Money in the UK, a simple and secure MasterCard prepaid card, offering highly competitive exchange rates and no transfer fees for customers wishing to send money abroad.

In FY2010, Lebara turned in revenues of €565m (- more than a 50% increase on FY09), and profits before tax of €21m (- a 139% rise on FY09). The company currently employs some 1,100 employees across its operations and markets.

In March 2011 the company received awards for best Mobile Virtual Network Operator and Best Customer Service at the 2011 Mobile News Awards and more recently, the company picked up two new Customer Service Awards: best UK Customer Experience in Telecom Sector and best UK Customer Experience Team at the UK Customer Experience Awards.

Lebara's CEO Yoganathan Ratheesan won the Asian Business Young Entrepreneur of the Year Award in 2010. Lebara was also awarded the 2011 Ruban D'Honneur, which recognises 100 European companies that demonstrate excellence, innovation and best practice in their industry.

Lebara teams up with George Weah for new brand commercial

Fri, 20 Jan 2012 12:25:27 GMT

Lebara, one of Europe's leading telecoms operators for migrant communities, is delighted to announce a new partnership with George Weah, one of the most successful African footballers of all time.

As part of a campaign to celebrate the spirit of African football this winter, Lebara's next TV ad, due to kick-off on Eurosport on Saturday 21st January, will feature the Liberian football star in a series of short films.

The campaign, named "The Call of Africa", was created and produced by CST The Gate and will air in 59 countries across the Eurosport network. The films will show the players striking a rhythmic beat on a collection of drums,from all over the continent of Africa, assembled into a goal. As the world's original communication devices, the drums have been used to demonstrate Lebara as a global communication service. The campaign will run throughout the African football season and will promote Lebara offers to those wishing to stay in touch with family and friends back home or abroad, including £10 free call credit when a £20 top up is made.

The TV campaign will be supported by a number of promotional activities across Lebara's retail network, at outdoor venues and online. In particular, Lebara is offering 'MyLebara' registered customers an exclusive gift of 30 day access to Eurosport Player, where they will be able to watch some of the most exciting African football this season. This offer is available to 50,000 customers and needs to be activated by 30 June 2012. A dedicated Lebara football microsite, www.lebara.co.uk/football, will showcase the brand commercial as well as a film which explains how the ad was made. Fans can also create their own beat through an online app based on the commercial which can then be downloaded as a ringtone. Other promotions available include a 'Scratch & Win' promotion giving customers the chance to win merchandise including footballs, bandanas and whistles.

Yoganathan Ratheesan, CEO of Lebara Group stated: "We are proud to have partnered with George Weah and look forward to building our association with him. At Lebara, we are passionate about supporting activities, such as football, that are important to our customers. Our success is built on an in-depth understanding of our customers and our commitment to helping them stay closer to their loved ones through high quality, low cost products and services. We hope football fans will enjoy the latest TV ad which aims to entertain households as well as highlight some key Lebara Mobile offers this New Year."

George Weah spent 14 years playing professionally for England, France and Italy having started his football career in Liberia and was named FIFA World Player of the Year in 1995.

About Lebara:
Lebara is one of Europe’s leading telecoms operators, enhancing the lives of migrant communities by providing high quality and low cost international calls, mobile products and services. Lebara provides Pay Monthly and Pay As You Go SIM cards as well as related services customised to serve the migrant communities in seven European countries and Australia. In March 2011, it expanded its services by launching Lebara Money in the UK, a simple and secure MasterCard prepaid card, offering highly competitive exchange rates and no transfer fees for customers wishing to send money abroad.

In March 2011 the company maintained its position as the UK's leading MVNO, when it received awards for best Mobile Virtual Network Operator and Best Customer Service at the 2011 Mobile News Awards and more recently, the company picked up two new Customer Service Awards: best UK Customer Experience in Telecom Sector and best UK Customer Experience Team at the UK Customer Experience Awards.

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