House of Fraser launches Howick Tailored online

Thu, 17 Mar 2011 10:58:38 GMT

House of Fraser, the UK's premium department store, has launched Howick Tailored through its online site.

Men’s clothing and accessories label Howick has become known for its stylish casual wear, which is inspired by preppy American sports culture and clothing. From rugby shirts and striped polo tees to laundered shirts, trousers and chinos, Howick has an off-duty look for every season.

Howick Tailored, is a formal wear collection for Spring/Summer 2011 launching exclusively at House of Fraser. The tailored collection marries traditional quality with classical design for a smart and contemporary formal look. The collection has been tailored with a modern man in mind and focuses on a relaxed fit. The new and exclusive range incorporates men’s suits, as well as a wide variety of city-style shirting and embroidered ties.

Expertly constructed, suit jackets are single breasted with two buttons, double-vented and made of 100% pure wool, with an added summer linen option for warmer climes and perfect for summer events such as weddings. The range comes in a classic colour palette of black, navy and charcoal, with a traditional city or tonal pinstripe for added distinction.

Complementing the range of suiting is a collection of smart shirting in a selection of pin-stripe and checked fabrics made from 100% Egyptian cotton for a luxurious finish. Fine internal detailing, such as contrast satin edging and the option of either single or double cuffs, is available throughout the collection. A carefully designed selection of fine embroidered silk ties can be worn to match.

Howick Tailored embodies the quintessential suit that every modern gentleman should own and will sit alongside House of Fraser's extensive collection of designer men’s suits.

The group has annual sales in excess of £1.25bn and employs 6,500 House of Fraser staff and 10,000 concession staff through 5 million sq ft of selling space. HouseofFraser.co.uk launched in 2007 and currently boasts over 850 brands and 125,000 individual products.

House of Fraser launches Label Lab Menswear

Thu, 10 Mar 2011 15:35:30 GMT

House of Fraser has announced the launch of Label Lab Menswear, a new and exclusive menswear range.

With a sense of faded grandeur, Label Lab is heavily inspired by the offbeat style of London's East End. Integral to the brand is a commitment to design and individuality, aiming to appeal to musicians, artists and free thinkers alike.

The urban casualwear men's clothing collection features lived-in leather shirts, biker jackets and work-wear inspired denim. Ticking striped shirts in heavy woven cotton, distressed raw-edged jersey, and the obligatory printed t-shirt form essential style must-haves which give the new label its individual DNA.

A monochrome palette of bone white and washed-out vintage shades of black are punctuated by off-colour hues that give the collection its authentic, worn-in feel. Oil stained earthy shades, faded blood red and chalky sun-bleached blues work well in a variety of deconstructed shapes and cuts.

Drop-crotch khaki denim trousers look great worn with cherished vintage high-tops, while crumpled leather shirts add textural depth to the collection. Interest is added through print in the form of 'Op' art graphics and surrealist Victorian style prints across a wide range of men's t-shirts.

The marketing campaign is being fronted by Tall Ships; an emerging Brighton based 3-piece band who will feature within the brand's print and digital media content. Having already played with The Futureheads and hotly tipped by BBC Radio 1 and NME Magazine, Tall Ships encapsulate Label Lab's attitude, echoing the attributes of the collection making them the perfect front men.

Sure to be a hit amongst the Hackney faithful and their creative neighbours further afield, Label Lab sets a new precedent for individual style in men's fashion.

Label Lab will join the House of Fraser menswear collection alongside brands such as Barbour, Aquascutum, Desigual and Superdry.

About House of Fraser:
House of Fraser is a department store group with 61 enviable locations across the UK and Ireland. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for 160 years. The company was acquired by the Highland consortium in November 2006 marking the beginning of an exciting new chapter in its history. The group has annual sales in excess of £1.25bn and employs 6,500 House of Fraser staff and 10,000 concession staff through 5 million sq ft of selling space.

House of Fraser launches Barbour online

Thu, 17 Feb 2011 10:06:33 GMT

House of Fraser, the UK's premium department store, has launched Barbour online at houseoffraser.co.uk.

The brand's Spring menswear collection is available online now alongside brands such as Ted Baker and Ralph Lauren.

Sales of wax and quilted jackets, made famous by heritage country label Barbour, have been steadily on the rise since last season and House of Fraser shoppers have been searching for Barbour's signature outerwear. The brand's Spring menswear collection is available online now.

The Country Gent look - inspired by dog walkers, shooting parties and old fashioned country gentry - has made a major comeback in the men's casual wear market. House of Fraser saw a high demand for wax and quilted jackets on its website.

Following in the very practical footsteps of Hunter Wellingtons, classic Barbour jackets appeal to today's shoppers so much because they are tried and tested, excellent quality and will last a lifetime.

A true heritage brand, Barbour is over 100 years old and a 4th generation family business. Its clothing is designed with people who love the country firmly in mind and offers the pieces perfect for country pursuits. The brand still holds true to its original core values of heritage, attention to detail, durability and fit-for-purpose clothing.

Barbour is most famous for its waxed cotton jackets, which have been in demand since the company launched and were put to the test in the early days by sailors, fishermen and dock and shipyard workers.

As well as waxed and quilted jackets, cords, tweeds and flat caps are also enjoying a fashion resurgence. But, as with the Barbour jacket, it's all about choosing one or two key pieces from the Country Gent uniform and mixing them with contemporary items such as men's jeans.

About House of Fraser
House of Fraser is a department store group with 61 enviable locations across the UK and Ireland and a fully transactional website. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for more than 160 years. The company was acquired by the Highland consortium in November 2006 marking the beginning an exciting new chapter in its history. The group has annual sales in excess of £1.25bn and employs 6,500 House of Fraser staff and 10,000 concession staff through 5 million sq ft of selling space. HouseofFraser.co.uk launched in 2007 and currently boasts over 850 brands and 125,000 individual products.

House of Fraser launches new and exclusive Untold and Therapy lingerie collections

Fri, 04 Feb 2011 14:48:44 GMT

House of Fraser, the premium department store, has launched the new 'Untold' and 'Therapy' lingerie collections.

House of Fraser has launched the eagerly anticipated lingerie collections from 'Untold' and 'Therapy' online, allowing customers to cheer themselves up in the cold weather with a new underwear wardrobe. Shoppers can now feel great underneath all the woolly layers this season, with a touch of sexy lace lingerie from 'Untold' or a playful print from 'Therapy'.

House of Fraser shoppers can purchase the new collections online where they will also find a variety of lingerie from other designer brands, including Calvin Klein. The Untold lingerie oozes feminine charm and this lingerie collection has been intricately designed in delicate blush tones with accents of black and ruby.

The 'Untold' collection sees silk and lace combined with fine embroidery and subtle bow details, creating a collection that will keep ladies feeling sexy throughout the season as well as providing ideas for Valentine's Day gifts. The collection consists of long-line and standard bras, briefs, thongs, shorts, high-waisted briefs and corsets. For a more simple option, customers can look to the 'Untold' ruffle trim T-shirt bra in pink and black, an easy-to-wear everyday bra that doesn’t compromise on the feminine factor.

'Therapy' offers a younger, trend-led collection that features bright lace separates and bodysuits with contrasting trims and playful ditsy prints with sequin details which embrace a flirty, ultra-girly style. For ladies who want to make an underwear statement this season can look to the vintage-inspired floral print corset dress that is both sophisticated and seductive. The 'Therapy' lingerie collection consists of long-line and standard bras, briefs, thongs, shorts, high-waisted briefs and corset dresses.

'Untold' and 'Therapy' lingerie, along with Calvin Klein underwear and many other renowned brands can be purchased on the House of Fraser website.

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House of Fraser introduces new Tommy Hilfiger collection online

Thu, 06 Jan 2011 14:43:24 GMT

House of Fraser, the premium department store now offers the new Tommy Hilfiger 2011 collection online at houseoffraser.co.uk.

Established in 1985, Tommy Hilfiger has successfully created preppy, luxury leisurewear along with fresh fragrances. Tommy Hilfiger clothing and accessories, including mens jeans and mens socks, women's clothing and children's hats and scarves are now all available at houseoffraser.co.uk.

The new range includes Tommy Hilfiger's Men's Holiday collection, featuring padded cotton plaid shirts in a variety of festive shades from holly green to cherry red, adding a pop of rich colour to any man's wardrobe. Relaxed chunky knits and outerwear are worked in a traditional palette of black, white and grey that features tartan and heritage houndstooth trims and linings giving these classic pieces a new twist. Favourites include the fairisle shawl collar cardigans with snowflake intarsia and heavy boiled lambswool hooded jacket with toggle fastening and cosy red lumberjack lining.

This winter Tommy Hilfiger women's Holiday collection offers an elegant 60's silhouette featuring black boucle which separates from the evening duster coat, as well as a selection of cocktail dresses in silk, lurex wool and crepe. Customers can choose from the classic smoking dress or opt for the super chic strapless little black dress, cinched at the waist with oversized satin bow.

Whether customers are looking for essential basics or quality workwear and casualwear, they can rely on the Tommy Hilfiger collection and a variety of other luxury designer labels, including Ralph Lauren and Hugo Boss, both of which are also available online at House of Fraser.

House of Fraser launches exclusive new online beauty concept

Tue, 04 Jan 2011 15:51:32 GMT

House of Fraser, the premium department store, launches Apothecary online. Apothecary is an exclusive new retail concept. The Apothecary, a cutting edge beauty emporium, is a place where customers can discover new brands, with the opportunity to understand and experience the product in a relaxed environment. It is a beauty destination which will offer solutions to real-life problems, through a mix of contemporary, classic, niche and global brands, across cult and everyday products.

Apothecary seeks to meet the needs of the modern woman. From niche skincare, luxurious bath and body products to hair care and nails, everything is covered, even products for men. Combining existing brands such as Molton Brown, Laura Mercier and Xen Tan, with exclusive new brands Electric Body, Filorga, Ceveria Terenzi and Deborah Lippmann, there is something to meet every beauty need. House of Fraser has also introduced its own Apothecary Collection which has been specifically designed to complement the concept.

The buying team at House of Fraser have worked with renowned fourth generation perfumer, Francois Robert to produce a selection of indulgent products that embody the essence of the Apothecary. Francois Robert has created a blend of exclusively selected fragrances including bergamot and lemon combined with the fresh, clean floral scents of Hyacinth and Fresia to lightly perfume skin or the home.

The range contains a body collection, hand collection, travel collection and a candle collection. Tracy Van Heusden, senior beauty buyer for House of Fraser said: "House of Fraser has such a great brand heritage and we wanted to draw on this to create a welcoming environment for our customers. We wanted to create a 'launch pad' area for brands and this was the perfect opportunity to do so. We aim to bring newness to our customer every season and we are already working on expanding our Apothecary Collection for 2011.'

Apothecary has now launched online and the products are available at houseoffraser.co.uk, along with other luxury beauty brands, including Clinique and Laura Mercier and Kiehls.

About House of Fraser:
House of Fraser is a department store group with 61 enviable locations across the UK and Ireland and a fully transactional website. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for more than 160 years. The company was acquired by the Highland consortium in November 2006 marking the beginning an exciting new chapter in its history. The group has annual sales in excess of £1.25bn and employs 6,500 House of Fraser staff and 10,000 concession staff through 5 million sq ft of selling space. HouseofFraser.co.uk launched in 2007 and currently boasts over 850 brands and 125,000 individual products.

House of Fraser announces new toy collection by Hamleys

Tue, 14 Dec 2010 16:19:06 GMT

House of Fraser, the premium department store is has introduced a toy collection from Hamleys online at houseoffraser.co.uk. The world's most famous toys store now offers a jam-packed collection that is full of specially selected toys made up of Hamleys own-brand and other favourite toy brands of popular toys and games for customers to purchase from the House of Fraser website.

Founded by William Hamley in 1760, Hamleys currently operates out of its famous flagship store in London's Regent Street, airport stores, online at hamleys.com and a few concession stores in Denmark. The expansion is part of the Hamleys strategy to build a strong presence outside London, both in the UK and internationally.

Hamleys has quickly developed an international reputation for choice, quality and innovation. Almost two and a half centuries later, Hamleys is proud to continue that tradition with toys that provide magic, entertainment and educational value.

True to form, the retailer renowned for its magic, theatre and entertainment will offer an extensive range of toys online at houseoffraser.co.uk. Parents have the opportunity to buy children's Christmas gifts along with thousands of other items which include fashion and homeware.

Among the toys on offer from Hamleys are colour magic pens, jitter ball, easy rider and tube train, a mini basketball set, binoculars and a draughts board game for juniors. The collection boasts toys for boys and toys for girls so friends and family can find something that is suitable for any occasion.

Customers can find Hamleys toys online at houseoffraser.co.uk.

House of Fraser announces Jaeger winter collection now available online

Fri, 03 Dec 2010 14:45:18 GMT

House of Fraser, the premium department store, has announced the availability of Boutique by Jaeger, a new collection from the British heritage brand Jaeger for the fashion-fervent young woman, now online at houseoffraser.co.uk.

Jaeger continues to inspire and quicken pulses with a combination of originality, innovation, glamour and edge. With heritage at its heart, the Jaeger London Autumn/Winter 2010 collection ushers in a covetable collection of desirable and wearable pieces that are currently online at House of Fraser.

Jaeger Autumn/Winter 2010 continues to celebrate the brand's rich sartorial heritage. The foundation of this collection revolves around the reworking of modern British classics. House tailoring boasts an elegant signature British cut, featuring a pronounced high shoulder, one and two-button jackets and a refined slim-cut trouser. Suiting, jackets and overcoats are crafted from the finest, most luxurious fabrics including signature cloths, such as herringbones and Prince of Wales checks.

Boutique by Jaeger offers a new line that boasts quality, attention to detail, and an eclectic style for which the 126-year-old company is justly renowned, while inviting a whole new generation to fall in love with the label. Boutique by Jaeger is spirited, irreverent and irresistible for those who love the latest fashion.

From leopard Jacquards, georgette candy stripes to electric-blue crepe, hologram sweatshirts, the Boutique girl naturally commands attention. Customers who shop online at House of Fraser will find the prices for trousers, day dresses, blouses, jackets and coats from Boutique by Jaeger are still more accessible than the main Jaeger lines, yet at no expense of quality. Boutique by Jaeger's winter collection includes a wealth of natural fibres such as silk and wool for a stylish and warm winter.

The coat, that time-honoured Jaeger staple, has metamorphosed into a fashion phenomenon. Jaeger's Group Chief Executive Belinda Earl remarks: "I am absolutely delighted to welcome the Boutique by Jaeger woman into the Jaeger fold. We look forward to responding to her needs, her moods and insatiable appetite for fashion that we all share."

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House of Fraser launches Christmas range online

Mon, 22 Nov 2010 16:40:36 GMT

House of Fraser has launched its latest Christmas range online, offering customers an assortment of beautiful Christmas decorations and dinnerware to see them through the festive season in style.

Customers can choose a Christmas theme that suits their style, whether its understated elegance, traditional details or bold fashion-led looks.

In an array of pale silvers and golds, 'Filigree' offers all the Christmas decorations to create a pretty winter wonderland in the living room. Inspired by the fragile structures of antique lace pattern and thread work, surfaces are frosted and made to look aged creating an antique-like preciousness. With shimmering metallic finishes, 'Filigree' is a feminine Christmas theme that will look perfect within a neutral living space.

For fine dining customers can enjoy the Pied a Terre 'Odette' range which matches white porcelain dinnerware featuring a gold striped band with glassware and gold cutlery. Decorate with ornate clear cut glass baubles and beaded and sequinned decorations for a stylish Christmas look that will complement an elegant interior style.

For those who want to make Christmas 2010 a distinctive and stylish one then opt for the 'Burlesque' theme. It's a bold, fashion-led festive theme in a deep glamorous palette of rich plums, purples and navy with accents of hot pink and gold. 'Burlesque' is not a look for the faint-hearted as high gloss finishes and deep sophisticated colour combine for theatrical effect. This Christmas, lace, ribbon, crystals, pearls and dazzling glitter finishes make up the decorative style influences for this lavish festive theme.

For a fantasy feast mix Pied a Terre 'Persia Onyx' and 'Persia Sapphire' dinnerware in bold pink and black and accessorise with an assortment of luxurious and colourful Christmas decorations for full on drama. For the finishing touch, choose between a black feather wreath and a striking bauble wreath - or be wild and have both for added opulence.

For an all-natural approach to Christmas, take inspiration from the outdoors in winter time. 'Winter Garden' is a quintessentially British Christmas look and provides an updated version of the traditional Christmas colour palette. Reds and greens are mixed with wood tones to create an organic, natural feel. With many traditional elements such as a stripe knitted stocking and handmade felt decorations, 'Winter Garden' primarily harks to the outdoors with decorative pine cones, bristle woodland animals, bark decorations and an oak leaf and acorn wreath. Central to the look is a bushy green tree which provides a base for an assortment of handcrafted style decorations. House of Fraser also offers an Hessian star embroidered with the word 'joy' to complete the tree.

Customers can shop online at House of Fraser for all their Christmas decorations and other Christmas essentials, such as stocking fillers, Christmas hampers, dinnerware sets and Christmas gifts for family and friends.

About House of Fraser:
House of Fraser is a department store group with 61 enviable locations across the UK and Ireland and a fully transactional website with over 800 party dresses for the festive season. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for more than 160 years. The company was acquired by the Highland consortium in November 2006 marking the beginning an exciting new chapter in its history. The group has annual sales in excess of £1.25bn and employs 6,500 House of Fraser staff and 10,000 concession staff through 5 million sq ft of selling space. HouseofFraser.co.uk launched in 2007 and currently boasts over 850 brands and 125,000 individual products.

House of Fraser launches new Bobbi Brown online

Wed, 10 Nov 2010 12:03:12 GMT

House of Fraser has announced the launch of the prestigious cosmetic beauty brand, Bobbi Brown, through its online store.

Founded in 1991, makeup artist Bobbi Brown's dream was realized with her debut line of cosmetics - a set of 10 brown-based lipsticks at Bergdorf Goodman in New York City.

With this set of lipsticks, a woman could create an infinite number of wearable shades, just by mixing and blending them. Her lipsticks quickly gained a strong following first among beauty insiders, then women everywhere and Bobbi's career took off. Today, Bobbi Brown Cosmetics can be found throughout North America, Europe, Asia and Africa.

Customers can now find Bobbi Brown skin care, makeup and Bobbi Brown fragrances online through the House of Fraser site, as well as the recently launched new range, Denim & Rose.

Skincare is an important first step in every woman's beauty routine because it helps prepare skin for a flawless makeup look. The Bobbi Brown makeup range combines all-natural essential oils with modern ingredient technologies. Bobbi Brown makeup includes concealers, foundations, and powders that come in yellow-based skin tone. Bobbi Brown also offers a range of colours for eyes, cheeks, and lips that are timeless and designed to be as subtle or as dramatic as a woman wants. Bobbi Brown makeup brushes and tools are of professional calibre, they're the ones Bobbi herself uses on shoots and at fashion shows. These are currently available to buy online at houseoffraser.co.uk.

ENDS

The company was acquired by the Highland consortium in November 2006 marking the beginning an exciting new chapter in its history. The group has annual sales in excess of £1.25bn and employs 6,500 House of Fraser staff and 10,000 concession staff through 5 million sq ft of selling space. HouseofFraser.co.uk launched in 2007 and currently boasts over 850 brands and 125,000 individual products.

House of Fraser announce new Lipsy collection by Pixie Lott

Thu, 28 Oct 2010 17:16:10 GMT

House of Fraser, the premium department store, has announced the launch of the new collection of Lipsy dresses designed by Pixie Lott. Following the success of her debut fashion range for Lipsy earlier this year, British pop princess and style icon Pixie Lott has once again teamed up with the high street fashion label for a show-stopping Autumn/Winter dresses collection.

Currently available at houseoffraser.co.uk, the collection comprises two distinct looks - Pixie Party and Pixie Rocks - inspired by the singer's own rock chick girly style and her favourite style icons past and present.

Pixie Party is the ultimate party girl wardrobe with 50s inspired prom dresses, sleek and sophisticated evening dresses with lace detail, satin bows, layering and plunging backs. Delicate cream, nude and dusky pink coloured dresses are contrasted by more dramatic graphic print dresses and classic black styles - there is something to match every woman's party style.

Pixie Rocks is all about edgy, rock-inspired style. This capsule collection has been designed for Lipsy and is available online at houseoffraser.co.uk.

It has everything from studded leather biker jackets to statement full length black jumpsuits and leather tassel skirts. Flashes of leather and stud detailing feature across many styles and collection highlights include an uber?glamorous Dalmatian print fur coat.

Commenting on the new Lipsy range Pixie said: "I'm having such great fun turning my style ideas into an actual fashion range so am really excited to be launching my second collection with Lipsy. This time I've taken inspiration from some of my favourite style icons like Bridget Bardot and Eddy Sedgwick and what I love to wear out with my friends."

Jeremy Stakol, CEO of Lipsy, said: "Pixie has a natural flair for design and style and this works incredibly well combined with Lipsy's signature look. The spring/summer collection was an instant success with our customers who couldn't get enough of Pixie's festival and party wear. It's been a pleasure to work with such a talent and we've no doubt the Autumn/Winter collection will be another huge talking point in the fashion world this season."

Customers looking for glamorous party dresses or the latest fashion will find the perfect piece from Pixie Lott's Autumn/Winter collection designed exclusively for Lipsy. They can shop online at House of Fraser to purchase Lipsy dresses and other items from the collection.

House of Fraser launches Casa Couture homeware

Tue, 12 Oct 2010 12:28:44 GMT

House of Fraser presents Casa Couture, a new homeware collection launching exclusively this autumn.

Casa Couture offers a capsule collection of high quality homeware with an emphasis on simple, clean detailing. Created for a sophisticated, design-conscious customer, the range offers a refined, calming collection of homeware that is exceptionally stylish.

In a muted colour palette of soft mineral hues, an understated elegance runs through the heart of the Casa Couture collection. Providing a stylish living room look, a neutral-coloured corner sofa unit is the ideal base on which to relax. Darker accent cushions complement the soft taupe colour, with large textured silk cushions and smaller metallic detail cushions bringing harmony and balance to the muted palette.

Reflecting the Casa Couture signature style, a smart charcoal armchair on a pedestal base is perfectly stylish with a matching round upholstered coffee table. For a chic finishing touch, customers can accessorise the home with elegant clear glass candlesticks and tealight holders, adding colour with dark green ribbed vases and amethyst-coloured multifaceted vases. For a scented delight, appeal to the senses with the Casa Couture signature fragranced candles. Shoppers can choose from 'Reflect', 'Retreat', 'Sense' and 'Balance' high fragrance candles, all with a burn time of 60 hours.

Customers can also purchase fine bone china dinnerware, elegant glassware and Casa Couture cutlery as part of the collection. For cooking and serving, a choice of pure white fine bone porcelain oven-to-tableware is a beautiful and versatile addition to the kitchen cupboard. When serving something extra special, Casa Couture cutlery offers beaten metal serveware which provides an extra polished look that is guaranteed to impress your guests. Coordinate with stylish horn serving bowls and matching salad servers for a collection that is perfect for dinner party food and drink.

In the bedroom, the delicate nature of Casa Couture bed linen designs add a sense of simplicity to the home, which is peaceful and relaxing. Clean, crisp bed linen with a 400 thread count is minimal in design yet luxuriously inviting. Casa Couture bed linen includes a pretty pin-tuck pleat design with amethyst stitch detail and a crisp white design with a ladder stitch border detail. The designs coordinate with 600 thread count plain dye linens in stone, plum and steel grey colour options. In layering, colour is understated and predominantly neutral with texture integral to the range; choose from cashmere, camel hair and textured silk bedspreads for the ultimate statement in modern interior luxury.

The Casa Couture collection also includes bathroom essentials. Keep things simple in the bathroom with a stripped-back colour palette and create a modern day sanctuary with no distractions from the outside world. Hammered metal accessories in a cool matte finish are perfectly polished, while soft and sumptuous Casa Couture 800gsm towels add genuine luxury to the bathroom environment. Light candles for ambience and accessorise with natural sponges for the essential finishing touch.

Customers can choose from a range of Casa Couture homeware products that are exclusive to House of Fraser and currently available to buy online.

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House of Fraser launches Dickins & Jones launches autumn/winter 2010 collection online

Tue, 28 Sep 2010 14:58:31 GMT

House of Fraser has announced the launch of the new Dickins & Jones fashion label debut collection for autumn/winter 10, which is being made available exclusively online.

A quirky but quintessentially British brand, the Dickins & Jones name was inspired by the much-loved Dickins & Jones department store. The flagship store which was based on London’s Regent Street was bought by House of Fraser in 1959 and closed its doors in 2006.

Dickins & Jones has launched its new autumn/winter 2010 collection through the House of Fraser website. The debut collection comprises colourful clothing which offers a relaxed approach to dressing. Customers can shop online and purchase bright colours and contemporary printed clothing that is integral to the range. Simple shapes and feminine detailing is at the heart of the Dickins & Jones Clothing designs. Texture is a key feature of the autumn 10 collection with attention to detail seen in the form of vintage-style buttons and intricate ribbon trims.

Familiar and reassuring, the Dickins & Jones label aims to appeal to the discerning female who has her own sense of style. Looking good is important to the Dickins & Jones woman but she’s not a slave to fashion trends. With the emphasis on quality and comfort the collection exudes quiet confidence. The clothing range enables busy women to effortlessly build the perfect outfit for almost any occasion - from a dinner party, to lunch with the ladies or even an ‘oh so elegant’ supermarket dash.

House of Fraser shoppers can buy the key pieces from the Dickins & Jones collection online. These include a stunning beige textured coat with faux fur collar, the essential check duffle coat, a bright A-line wool skirt, and Dickins & Jones dresses in paisley print and a versatile denim shirt dress. A selection of basic long line cardigans, knee length Dickins & Jones skirts and printed tops complete the collection.

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House of Fraser launches bespoke mens shirt service online

Mon, 20 Sep 2010 10:23:54 GMT

House of Fraser, premium department store, has introduced its first bespoke men's shirt service in association with Bivolino. Customers can shop online and buy tailor-made shirts from Bivolino, a brand renowned for its cut shirts made from the fine materials.

Bivolino worked closely with William Morris wallpaper designs, famous for their innovations in printing and weaving technology, to create fine fabric contrasts for collar and cuffs, exclusively for House of Fraser customers. A patented biometric sizing technology, Linosoft, calculates a customer's height, weight and collar size and allows them to create the perfect bespoke shirt. Bivolino shirts are delivered within 3 weeks.

A new 3D 'shirt designer' on the House Of Fraser website enables customers to order a custom made-to-measure mens shirt in four easy steps, choosing the fabric, design, monogram and size.

There is an extensive range of high quality fabrics to suit every taste and any requirement. Customers can choose from more than 100 fabric options including non-iron materials, luxury Egyptian cotton, exclusive linens, liberty flowers and many more. The shirts can be customised and customers can choose from a variety of unique cuffs and collar types, different pocket sizes and more. Customers can choose embroidery detailing and decide where they would like it positioned.

By simply entering a few details about height and weight, Bivolino's patented biometric sizing technology ensures that the customer receives the best fit possible for their bespoke, made-to-measure shirt.

House of Fraser's eCommerce director, Peter Callaway, said: "We are delighted to announce this exciting new partnership with Bivolino. We constantly strive to go beyond our customers' expectations and Bivolino's bespoke shirt service will achieve that."

Customers can now order and purchase custom made mens shirts online with House of Fraser.

ENDS

About House of Fraser
House of Fraser is a department store group with 61 enviable locations across the UK and Ireland and a fully transactional website. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for more than 160 years. The company was acquired by the Highland consortium in November 2006 marking the beginning of an exciting new chapter in its history. The group has annual sales in excess of £1.25bn and employs 6,500 House of Fraser staff and 10,000 concession staff through 5 million sq ft of selling space.

House of Fraser unveils Daisy Lowe as the face of Biba

Wed, 15 Sep 2010 11:28:28 GMT

House of Fraser has revealed that the new Biba collection with be available both in stores and online, with Daisy Lowe being the face of the brand.

The British model is famed for gracing the catwalks of Vivienne Westwood and PPQ, and also featured in campaigns for Marc by Marc Jacobs, DKNY and Louis Vuitton. September 2010 sees the much-anticipated re-launch of the globally iconic Biba clothing brand. The collection of women's apparel, accessories and jewellery takes inspiration from the original Biba themes of 1930's Hollywood glamour, synonymous with signature prints, maxi dresses and mannish tailoring.

Executive Brand Director for House of Fraser, Matt Chambers said: "We chose Daisy Lowe as the face of the Biba campaigns for PR and Advertising because she is effortlessly stylish, unique and eclectic, but most importantly British. She also helps to make this iconic fashion label, with great heritage, relevant to our younger customers."

Executive Director of Womenswear & Accessories for House of Fraser, Stephanie Chen said: "Daisy Lowe embodies new Biba – she is confident, fashionable and glamorous with a very distinctive look that we feel perfectly complements new Biba. She is also very passionate about the brand having her own archive pieces in her wardrobe and genuinely loves the new collection which was really important to us."

Daisy also commented: “It was a huge honour to be asked, I’ve been a fan of the brand since I was very young. When I started my modelling career, and when I first started to understand clothes, Biba was one of the first names that cropped up. I’ve always really loved Biba so when I was asked to be part of the campaign I was just ecstatic."

Daisy will appear in both the advertising and PR campaigns showcasing the collection of women's apparel, accessories, and jewellery, both costume and fine. The new Biba collection is a modern and contemporary line which takes inspiration from the original brand and signature archive prints.

The collection will be exclusive to House of Fraser and available in 35 stores nationwide. There will be 10 Biba boutiques in the following locations: Belfast, Birmingham, Cardiff, Dublin (Dundrum Shopping Centre), Glasgow, Edinburgh (Jenner’s), Manchester, Sheffield (Meadowhall Shopping Centre), London Oxford Street and London Westfield.

House of Fraser expands its online international delivery availability

Mon, 23 Aug 2010 10:21:41 GMT

House of Fraser already offers its customers a variety of delivery options; however in response to increasing demand in the international market houseoffraser.co.uk now offers a new competitively priced overseas delivery option for its online shoppers. Orders can be delivered to more than 20 countries across Europe, the USA, South Africa, Australia and New Zealand.

Women's, men's and children's fashion is available for international delivery along with a selection of soft furnishing home, bed and bath products. Brands such as Linea, Episode and Howick, exclusively available at House of Fraser, can be delivered to European destinations within 3-5 working days at a cost of £6. Delivery to the USA also costs £6 and recipients will receive their order within 3-7 working days. Customers in South Africa, Australia and New Zealand will also receive delivery within 3-7 working days for £10.

The launch of international delivery is part of House of Fraser's wider international and multi-channel initiatives.

Robin Terrell, Executive Director, Multi-Channel and International at House of Fraser said:

"As part of our wider multi-channel strategy, an international delivery option enables House of Fraser to delight customers at home and abroad. This service will contribute to the continued success of houseoffraser.co.uk by allowing our UK customers to organise direct deliveries to friends and family living abroad, as well as engaging with new overseas customers."

Profitable since 2009, houseoffraser.co.uk is expected to become the group's biggest store by the end of the year, with online sales up more than 150% year on year.

ENDS

House of Fraser launches new Autumn/Winter 2010 shoes collection online

Thu, 19 Aug 2010 17:04:45 GMT

House of Fraser, the leading premium department store, has launched its Autumn/Winter 2010 footwear collection by Dune online.

The Dune Group offers affordable luxury shoes and accessories, with brands including Dune, Pied a Terre and Bertie. The Dune Group was formed in March 2009 with the acquisition by Dune of the Shoe Studio Group and opened its first store in London's Kings Road in 1993.

Autumn/Winter 2010 footwear concentrates on three main trends. From opulent velvet peep toes to platform courts and pull-on ankle boots, online shoppers will find Venetian Masquerade, Starlight Express and The Aviator trends all at houseoffraser.co.uk.

The Venetian Masquerade trend is a romantic yet striking story with an air of mystery surrounding it. An intense colour palette of ebony black, deep navy and rich red appears on opulent velvet peep toes and delicate lace up strappy sandals for a 'belle of the ball' feel. Lace, jewels, corsages and caging are prominent features in this theme. Black leather over the knee boots and suede peep toe shoe boots take on a subtle yet seductive approach.

Starlight Express makes a statement with sky scraper heels and bold shapes. The trend focuses heavily on chains, buckles, studs and zips in high shine metals appear on fierce suede or leather shoe boots, platform courts and statement lace up knee high boots. Flat laser-cut pumps have metal toe caps, carrying through the hardwear theme. Black, nude, grey and taupe are the key colours for this trend, with flashes of silver and pewter to highlight. Heel shapes take on a different dimension, soles are sharpened, and the wedge is set to return for AW10 in a big way.

The Aviator is portrayed through a military inspired story with war time elements. Boots are key to the trend, with tan, lace up shoe boots reminiscent of the 1940's 'working girl chic' look. Pull-on ankle boots are in greys and browns with crepe soles and buckles, and flat boots are detailed with laces, thick straps, metal studs and shearling collars and linings. Masculine styled two tone flat brogues and chunky tan and burgundy courts in textured leathers recapture the 'Hitchcock Heroine' era of this story.

House of Fraser offers fashionable platform shoes, sandals, shoes and boots from Dune and other designer and high street brands, including Nine West, Kurt Geiger, Bertie and Carvela.

ENDS

House of Fraser introduces Jean Paul Gaultier fragrances for men and women online.

Wed, 28 Jul 2010 15:42:10 GMT

House of Fraser has introduced the Jean Paul Gaultier collection to its online store. Since its launch in 1995, Jean Paul Gaultier men's fragrance continues to be a bestseller. 'Le Male' by Jean Paul Gaultier is an extraordinary fragrance that reveals the desires of a free-spirited man who is both virile and sensitive.

Jean Paul Gaultier's 'Le Male' eau de toilette is currently available online at houseoffraser.co.uk. 'Fougere', an essential accord of traditional men's perfumery reinterpreted by Jean Paul Gaultier, skillfully blends freshness and sensuality revolving around lavender, adorned with shivers of excitement and voluptuousness. Mint is also introduced, followed by a trail of amber with hints of vanilla. The fragrance is stored in the famous Jean Paul Gaultier bottle. The bottle is in the form of a sculptural torso and features the famous sailor's shirt.

Customers can also shop for the Jean Paul Gaultier 'Classique' online at House of Fraser. The fragrances, created for women are the perfect embodiment of femininity. 'Classique' celebrates seduction with extreme sensuality. Its haute couture, bold and dramatic corset hides a tender soul that willingly gives itself over only to shyly retreat. Never entirely the same, the 'Classique' woman signs each and every one of her roles with her unique lingering trail. Prompting strange feelings, simply enchanting or making men fall under her charm - her perfume is her means of seduction, the ultimate temptation… and no one can resist her.

In the 'Classique' fragrance, rose takes center stage in a composition that combines talent, precision and poetry, like all Jean Paul Gaultier creations. Physical and sensual, tender and voluptuous, the exceptional rose is like a baroque jewel. It arouses to the point of indecency, reinventing a theme that has been interpreted a thousand times without ever falling into the trap of conformity or predictability. Body to body and skin on skin come to life in a vivacious corset bottle; its unique lingering trail of carnal charm remains a mystery.

The Jean Paul Gaultier 'Le Male' eau de toilette, 'Classique' eau de toilette and eau de parfum is available to buy at houseoffraser.co.uk.

ENDS

House of Fraser introduces Mummy & Little Me online

Wed, 21 Jul 2010 14:14:21 GMT

House of Fraser, the leading premium department store, has introduced Mummy & Little Me to its online store.

Elegant and glamorous maternity wear has become a passion for Mummy & Little Me. Its collection of maternity clothes, lingerie and evening wear not only oozes femininity, style and elegance but is also extremely comfortable for mothers-to-be.

Mummy & Little Me stocks various brands that predominantly focus on clothing for pregnant and post natal women. Established in 2006, Mummy & Little Me opened a boutique in Lincoln, followed by two other boutiques within the UK and it is now offering its products on houseoffraser.co.uk.

Shoppers can purchase a variety of products online at houseoffraser.co.uk, ranging from stylish maternity wear suitable for any occasion to nursing bras and accessories such as 'Dreamgenii' sleep pillows and baby changing bags. Mummy & Little Me also offers a beautiful collection of baby clothes and other accessories that would be perfect as gifts.

There are over 35 brands that are currently offered by Mummy & Little Me. Customers can expect to find the following brands and many more when they browse through the Mummy & Little Me collection online at houseoffraser.co.uk:

Noppies, a Dutch company specialising in maternity wear for taller women, is a fashion brand that places emphasis on comfort and style for women who are still in the working environment and for those who like to stay on trend whilst out and about during the weekends.

Valja maternity wear is another brand associated with Mummy & Little Me. The Valja maternity wear within the Mummy & Little Me range offers a great collection of graphic prints and colourful clothing to brighten up the wardrobe.

Mummy & Little Me also offers great maternity swimwear and nightwear from the stylish brand Amoralia.

Mummy & Little Me has sourced products from around the world from various brands to offer customers the best in maternity wear.

ENDS

About House of Fraser
House of Fraser is a department store group with 61 enviable locations across the UK and Ireland and a fully transactional website. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for more than 160 years. The company was acquired by the Highland consortium in November 2006 marking the beginning an exciting new chapter in its history. The group has annual sales in excess of £1.25bn and employs 6,500 House of Fraser staff and 10,000 concession staff through 5 million sq ft of selling space, you can find other maternity clothing including brands such as bravado online.

House of Fraser announces Crème de la Mer Regenerating Serum now available online

Fri, 16 Jul 2010 15:04:18 GMT

House of Fraser, the premium department store, is now offering its online shoppers The Regenerating Serum from the prestigious beauty brand Crème de la Mer.

Crème de la Mer was conceived under extraordinary circumstances. Years ago, aerospace physicist Dr. Max Huber set out to create a cream to help improve the appearance of his scars he had suffered as a result of burns from a lab accident. Intrigued by the regenerative properties of sea kelp and the physical energies of light and sound, he began his research into bio-fermentation and years later came to perfect The Miracle Broth and the legendary Crème de la Mer.

The Regenerating Ferment helps skin support its own natural production of collagen, elastin and other "youth proteins", harnessing the power of the skin's ability to renew its appearance. To this day, the powers of The Miracle Broth, Dr. Huber’s 'elixir', remain at the heart of Crème de la Mer’s latest innovation in skin care; The Regenerating Serum. As well as containing the Miracle Broth, the serum also includes the new Regenerating Ferment, derived from marine plant stem cells.

Current scientific studies suggest that lines and wrinkles are "micro-scars" to the skin's underlying support network. Their formation is thought to be triggered by irritation caused by a variety of internal and external stressors such as UV sunlight and free radicals. These stressors can lead to the destruction of collagen, which in turn provokes premature skin ageing.

Inspired by these findings, The Max Huber Research Labs have created The Regenerating Serum, Crème de la Mer’s new anti-ageing powerhouse. The Regenerating Serum not only contains a high concentration of Crème de la Mer’s proprietary Miracle Broth, but it also includes the new Regenerating Ferment, derived from marine plant stem cells.

Selected for its vigour and ability to withstand and resist stress, the stem cells of a marine plant Eryngium Maritimum are harvested and grown in a lab through sustainable processes. The cultivated cells and the liquid that contains them are then fermented, using sono-chemistry that helps to boost the activity of the ingredients to create The Regenerating Ferment. It’s a process similar to that which Dr. Max Huber pioneered when he created its predecessor, The Miracle Broth in Crème de la Mer's Moisturizing Cream.

House of Fraser offers a range of Crème de la Mer skincare, including The Regenerating Serum. With continued use of Crème de la Mer's The Regenerating Serum, the appearance of lines, wrinkles and pores is significantly diminished for a seemingly ageless look.

The Regenerating Serum is now available online at House of Fraser.

ENDS

About House of Fraser
House of Fraser is a department store group with 61 enviable locations across the UK and Ireland and a fully transactional website, selling a range of goods from luxury skincare to electrical goods and clothing. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for more than

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