Bupa launches 24-hour HealthLine with GPs and nurses

Tue, 24 Jan 2012 15:35:04 GMT

Bupa has launched Bupa Anytime HealthLine, a helpline providing around-the-clock, unlimited telephone consultations with a team of GPs and nurses. This is an enhancement of the current nurse only helpline, which is available to all Bupa individual members as part of their health insurance.

In response to demand from members, Bupa Anytime HealthLine is accessible at any time of day, 365 days of the year offering medical advice and health information. With no time constraints, the customer can have a relaxed and full conversation with a medical professional. The caller will speak directly to a nurse, and if further advice is required, a GP will aim to call the member back within the hour.

Sue Moore, Marketing and Customer Development Director, Bupa Health & Wellbeing said: "Many of our members want to be able to speak to a GP or to a nurse at any time of the day or night, at a time that suits them, without having to wait for an appointment. Many of them want to be free to discuss their health concerns or questions for as long as they need, without the feeling of being rushed. They want expert medical advice on anything from stomach upsets and teething babies to sexual health advice or managing a long term condition. They may also be worried about an upcoming procedure and want some reassurance about what to expect. Bupa Anytime HealthLine is there to give our individual health insurance members this advice and reassurance whenever they need it."

For more information about how to buy Bupa individual health insurance and have access to Bupa Anytime HealthLine call 0800 289 577. Calls may be recorded and may be monitored.

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About Bupa
Bupa's purpose is to help people live longer, healthier, happier lives.

A leading international healthcare group, Bupa offers personal and company health insurance, runs care homes for older people and hospitals and provides workplace health services, health assessments and chronic disease management services, including health coaching, and home healthcare.

With no shareholders, Bupa is able to invest profits to provide more and better healthcare. It is committed to making quality, patient-centred, affordable healthcare more accessible in the areas of wellness, chronic disease management and ageing.

Employing nearly 52,000 people, Bupa has operations around the world, principally in the UK, Australia, Spain, New Zealand and the USA, as well as Hong Kong, Thailand, Saudi Arabia, India, China and across Latin America.

For more information, visit www.bupa.com

Bupa reveals almost a third of UK women have never undergone any type of health screening

Tue, 24 Jan 2012 09:36:23 GMT

Bupa has revealed that almost a third of women in the UK* (29%) say they have never been for any type of health screening, including cervical screening, which is vital in detecting abnormal, pre-cancerous cells which may lead to cervical cancer.

Around 2,900 women in the UK are diagnosed with cervical cancer every year. However, it is one of the most preventable cancers, with deaths from the disease having fallen over the last 25 years, precisely because of large numbers of women undergoing cervical screenings. Many women are put off going for a screening owing to a lack of information on what it involves and anxiety about dealing with abnormal results. To help, Bupa is offering advice on the subject.

Dr Katrina Herren, Medical Director, Bupa Health and Wellbeing, said: "Cervical screening detects pre-cancerous cells which can develop into cervical cancer. Early detection of pre-cancerous cells is vitally important in preventing cervical cancer so if your test does detect these abnormal cells, don't panic. It means that the cells which could develop into the cancer have been detected and can be monitored closely or treated to prevent them developing into cancer."

A cervical screening is a simple procedure carried out by a doctor or qualified nurse which can detect pre-cancerous cells inside the cervix which can develop into cervical cancer. Early detection of changes to cervical cells is vitally important in minimising the impact of the disease, which is why all women over the age of 25 are encouraged to have cervical screens.

A cervical smear test is just one of the tests included in Bupa's female health assessment. For women who are primarily concerned with their breast and gynaecological health, Bupa Female Health offers a thorough check and the opportunity to discuss any health concerns you have. This 60 minute assessment focuses on the early detection of breast and gynaecological conditions as well as other health risks such as diabetes.

For more information about cervical cancer and screenings please visit: www.bupa.co.uk/individuals/health-information/directory/c/cervical-cancer.

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Notes to Editors:
*Data taken from Bupa Health Pulse 2011. Research carried out by Ipsos MORI between 22nd April and 23rd May 2011 on 1021 women (aged 18+) in the UK.

The Bupa Female Health Assessment is provided by Bupa Insurance Limited. Registered in England and Wales No. 3956433. Bupa Insurance Service Limited. Registered in England and Wales No. 3829851. Authorised and regulated by the Financial Services Authority. Registered office: Bupa House, 15-19 Bloomsbury Way, London, WC1A 2BA.

About Bupa
Bupa's purpose is to help people live longer, healthier, happier lives.

PruHealth unveils New Year marketing push

Mon, 09 Jan 2012 11:40:52 GMT

PruHealth is rolling out its first advertising and marketing campaign in more than three years, as it ramps up its effort to increase brand awareness in 2012 and promote the launch of a new raft of partners providing significant benefits and discounts in its unique Vitality wellness programme.

Starting in January and created by Rapier, the series of four creatives all hang on the strapline of 'Well Rewarded'. They have been designed to build on three pillars to communicate that PruHealth makes getting and staying healthier cheaper and easier, motivates people with rewards when they get healthy, and looks after them when they become ill.

The campaign, bought by Media.com in above the line media (national and regional press and 48-sheet posters at rail and tube stations), and by Big Mouth Media in digital media, will run between January to March in the first instance with follow up campaigns planned for later in the year. These will be supported with social media activity including Facebook, YouTube, Twitter and blogger engagement.

A lynch pin of the marketing effort is a new website which has been created by global marketing and technology agency, LBI, and was launched on 2nd January 2012. It has been built to enable consumers to engage with PruHealth in a rich, rewarding way by presenting information in a personalised way depending on what is relevant to and matters most to them. It includes new digital tools such as a Partner Finder map to show where Vitality partners are located in proximity to a specific postcode, and a new Vitality Savings Calculator, which shows how much people could save when they join, based on their personal preferences.

Development of the campaign has been led by PruHealth's marketing director, Keith Kropman, who moved to the role from Discovery in March 2011.

He said: "January is typically a time when people are feeling the pinch, both in terms of their waistlines and in their pockets. We are making it easier for them to get healthier and fitter and helping them save money and enjoy life for less. In addition to traditional channels, we are putting a big emphasis on our website and online promotion due to the increasing growth of digital channels amongst consumers in researching and making purchasing decisions about health and health care."

Although other health insurance providers have started to try to emulate the principles of PruHealth's pioneering Vitality wellness programme which was launched in 2004, none offer such rich 'rewards' for the changes people make to live a healthy life. These include discounts with partners such as Vodafone or savings on a range of holidays with partners such as Thomas Cook, Eurostar and Imagine Cruising. PruHealth is also unique in that it can demonstrate that Vitality is more than a marketing gimmick and is based on a wealth of scientific evidence that shows it changes behaviour and makes people healthier.

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About PruHealth:
PruHealth was launched into the UK market in October 2004 as a joint venture between Discovery and UK insurer, Prudential, in response to a growing need for consumer-directed private medical insurance products.

PruHealth has received several industry awards, including the Most Innovative New Product, Health Insurance Awards 2011, Most Trusted PMI Provider at the 2010 Moneywise Awards, the Best PMI Provider at the 2009 Moneyfacts Awards, Best use of Marketing to Intermediaries (Brokers) at the 2011 Health Insurance awards and the award for the Best Individual PMI provider at the 2010 Health Insurance Awards and 2010 Cover Excellence awards.

The Vitality programme is PruHealth’s proven wellness programme that allows all members to get and stay healthy through a range of tools and discounts. What's even better is that the more you take part in Vitality, the more we'll reward you for it

The information contained in Prudential UK's press releases is intended solely for journalists and should not be used by consumers to make financial decisions. Full consumer product information can be found at www.pruhealth.co.uk.

Bupa partners with the Ramblers

Wed, 21 Dec 2011 14:37:20 GMT

Bupa, the leading healthcare group, has teamed up with the Ramblers to help people live healthier lives through walking.

The Ramblers is Britain's Walking charity, working to help everyone realise the pleasures and benefits of walking, and to enhance and protect the places where people walk, whether rural or urban.

Walking can help people to reach the recommended healthy level of physical activity of 150 minutes of moderate exercise over a week in bouts of 10 minutes or more. The many benefits of regular walking include stress reduction, protecting against a number of illnesses and boosting fitness.

Sue Moore, Marketing and Customer Development Director, Bupa Health and Wellbeing said: "We are always looking for ways to help people live healthier lives, and we know that walking is an excellent way to do that. We hope that many of our members get involved with the Ramblers and start enjoying the benefits of walking."

Robert McKinnon, Head of Marketing, the Ramblers said: "At the Ramblers we know that walking is a great way to keep in shape. We hope that Bupa members will join us and discover the friendship, fresh air and fitness that comes with getting outside and walking."

Bupa members will be offered a 50% discount on Ramblers membership for the month of February. Ramblers members are also entitled to a special discount on Bupa health cover and Bupa health assessments.

For more information visit www.bupa.co.uk/ramblers.

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About Bupa:
Bupa’s purpose is to help people live longer, healthier, happier lives.

A leading international healthcare group, Bupa offers personal and company health insurance, runs care homes for older people and hospitals and provides workplace health services, health information, health assessments and chronic disease management services, including health coaching, and home healthcare.

For more information visit www.bupa.com.

About the Ramblers:
Ramblers is Britain's walking charity. It works to make it easy for everyone to walk, whether in countryside, cities, hills, coasts and on or off the beaten track.

It has a grassroots network of over 17,000 volunteers who work tirelessly for a walking Britain. For over 75 years it has helped build and protect Britain’s 130,000 mile long path network, it runs over 38,000 walks a year, and campaigns for better walking routes and more walking opportunities.

Bupa Health Foundation and Alzheimer’s Australia announce UK availability of brain health app

Tue, 06 Dec 2011 10:47:15 GMT

The Bupa Health Foundation and Alzheimer’s Australia have announced the UK launch of a world-first brain health app, the latest digital tool to help in the fight against dementia.

Based on latest research that links brain health and a reduced risk of dementia, to a healthy heart and cardiovascular system, 'BrainyApp' is the first dementia risk reduction iPhone app designed to help people monitor and improve their brain-heart health.

The new app, which was designed by Alzheimer's Australia and Bupa Health Foundation, has already knocked Facebook off the number one spot in the Australia and New Zealand Top Free Apps list and has clocked up more than 130,000 downloads down under.

Now available to people in the UK, 'BrainyApp' helps users monitor and improve the physical, mental, dietary and social aspects of their lifestyle.

There are currently 750,000 people living with dementia in the UK and this is predicted to rise to over a million by 2021. Delaying the onset of dementia by just five years would reduce deaths directly attributable to dementia by 30,000 a year.

Jeremy Hughes, Chief Executive, Alzheimer's Society, said: "Most people know how to reduce their risk of heart disease, diabetes and stroke but they don't realise that the same healthy lifestyle choices may also lower the risk of developing Alzheimer's disease and other kinds of dementia. The idea is that what is good for the heart is also good for the brain."

'BrainyApp' allows users to take a brain-heart health survey about their diet, exercise patterns and lifestyle. It then provides suggestions and ideas about how to make improvements to each. It also includes all-new brain games, and encourages users to build brain-heart points by staying physically and mentally active, socialising with friends and family, and sharing their progress on Facebook.

One of the brain games - 'Word Tennis' - requires players to unscramble anagrams in order to move a paddle and hit a ball back to their opponent.

Director of dementia care for Bupa Care Services, Dr Graham Stokes, said: "There is evidence to show that keeping the mind exercised can stave off the onset of dementia but 'BrainyApp' highlights that good physical health also has a part to play. Best of all it’s good fun."

'BrainyApp' is available as a free download for users of iPhone, iPod and iPad devices from the App Store. There are plans to develop an Android version in early 2012.

More information about BrainyApp is available at www.bupa.co.uk/brainy-app.

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About Bupa Group:
Bupa’s purpose is to help people lead longer, healthier, happier lives.

A leading international healthcare group, Bupa offers personal and company health insurance, runs care homes for older people and hospitals, and provides workplace health services, health assessments and chronic disease management services, including health coaching, and home healthcare.

For more information, visit www.bupa.com

About Alzheimer's Society:
One in three people over 65 will die with dementia. Alzheimer’s Society research shows that 750,000 people in the UK have a form of dementia, more than half have Alzheimer's disease. In just ten years a million people will be living with dementia. This will soar to 1.7 million people by 2051. Alzheimer’s Society champions the rights of people living with dementia and the millions of people who care for them.

About Alzheimer's Australia:
Alzheimer's Australia is the charity for people with dementia and their families and their carers. As the peak body, it provides advocacy, support services, education and information.

About the Bupa Health Foundation:
The Bupa Health Foundation helps build a healthier Australian community through its support of important health research, health education and other healthy living programs.

Bupa International releases health guides to Hong Kong and Singapore

Mon, 05 Dec 2011 15:42:10 GMT

Bupa International has published two new health guides for expatriates in Hong Kong and Singapore. The guides include information on vaccinations, medical insurance and emergency healthcare.

Expatriate health information is increasingly sought after as a growing number of people relocate to foreign countries for work. Information on healthcare in the East Asian region is particularly needed, as the area's many booming industries have drawn a large number of foreign workers in recent years.

Expatriates already living in Hong Kong or Singapore and those who are planning to move to either country can access the health guides via the Bupa International website.

The Hong Kong health guide discusses vaccinations and the various infectious diseases that expatriates in Hong Kong may be susceptible to. For those wondering whether to take anti-malarial medicines prior to their move, the health guide explains that this is unnecessary, as the mosquito-transmitted disease is not found in Hong Kong.

However, though malaria is not found in Singapore, the Singapore health guide suggests that expatriates take measures to prevent mosquito bites, as dengue fever and chikungunya have both been reported on the island.

The two health guides also provide information on international health insurance options that expatriates in Singapore and Hong Kong can benefit from and give an overview of the healthcare systems in both city-states, such as the availability of specialist care, the number of hospitals and the nature of primary care.

"Moving and living abroad can be daunting, particularly when it comes to the subject of health,” said Dr Sneh Khemka, medical director for Bupa International. "These health guides will help people to prepare for their move to Singapore or Hong Kong and offer them detailed information about hospital and treatment options there.

"Healthcare systems can vary enormously from one place to another so it’s vital to be prepared for any eventuality before you move or travel abroad. These health guides give an overview of the situation in Singapore and Hong Kong but you should always seek advice from an expert if you have a serious medical condition."

Bupa International’s website also includes expatriate guides to other countries. The guides offer advice on culture and cost of living in various countries as well as other information such as how people can ship their belongings when relocating to a foreign country.

About Bupa International:
Bupa International pioneered expatriate health insurance in 1971 and today is one of the leading expatriate health insurers in the world. It provides international health insurance to customers in 190 countries including some of the world’s largest and most well-known companies. It offers customers access to more than 200,000 medical providers worldwide and can settle bills directly with over 7,500 hospitals and clinics.

The company is headquartered in Brighton, England, and has a worldwide emergency medical centre staffed by a team of experienced, multi-lingual advisers and offer customers support and advice 24 hours a day, every day.

Bupa International has achieved a number of accolades over the last 40 years, including winning the Queen's Award for Enterprise for its achievements in international trade three times.

Bupa reveals Brits in denial about realities of too much drink

Mon, 21 Nov 2011 14:06:39 GMT

Bupa is warning Brits to face up to the realities of excessive drinking as research reveals that despite having one of the highest rates of alcohol consumption in the world, they are the least likely to want to cut down their intake.

The International Bupa Health Pulse survey which studied over 13,000 people in 12 countries, found that Brits are over a third (41%) more likely to drink alcohol than the international average. They are also twice as likely to describe themselves as 'regular drinkers', with almost 1 in 10 (9%) admitting to drinking 'every day' - over double the international average.

But despite the proven link between excess* alcohol consumption and a range of life-threatening health conditions, more than 1 in 3 of Brits who drink (38%) say they don't want to change their behaviour. Internationally, almost 3 in 4 of drinkers have admitted they would like to cut down.

Assistant Medical Director for Bupa, Dr Layla McCay said: "This is a worrying observation which implies that Brits are particularly resistant to change when it comes to drinking habits. Whether that is due to a lack of awareness about alcohol effects or whether we are simply in denial, there is clearly more work to be done to raise awareness of the associated risks and the real impact it can have on lives.

"Excessive drinking carries several health risks, including heart disease, stroke, liver disease, many types of cancer, and even diabetes. Something needs to be done immediately and we need to challenge the social norms – social lives too often revolve around drinking and it is important that we work towards coming up with healthier alternatives. It’s not about total abstinence, but it is about drinking responsibly and being aware of the effects that heavy drinking can have.”

Chief Executive of Drinkaware, Chris Sorek, said: "There is always an excuse to drink but there are plenty of reasons to cut down too. It can be easy to drink more than you intended, by not being aware of the units in your favourite drink or pouring large measures at home. However drinking can affect your sleep patterns, meaning you wake up feeling stressed and tired the next day.

"Regularly drinking over the daily guidelines can lead to more serious health harms including alcohol-related liver disease, which has no warning signs. Alcohol is also the second biggest risk factor for cancer after smoking - responsible for cancer of the breast, liver, bowel and mouth."

For people worried about the amount they drink Bupa hosts a free alcohol calculator available on its website which calculates how much alcohol an individual consumes and provides alcohol information and support on how to drink less.

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Notes to editors:
- *Described by the Chief Medical Officer as more than 2-3 units a day for women or 3-4 units for men
- Visit bupa.com/healthpulse for the report: 'Bupa Health Pulse 2011: International Healthcare Survey - Global Trends, Attitudes and Influences' and further information about the survey.

About Bupa:
Bupa's purpose is to help people live longer, healthier, happier lives.

A leading international healthcare group, Bupa offers personal and company health insurance, runs care homes for older people and hospitals and provides workplace health information and services, health assessments and chronic disease management services, including health coaching, and home healthcare.

Forza to build new factory in Kent

Mon, 31 Oct 2011 15:02:35 GMT

Forza has announced that plans have been drawn up for the building of a new factory in Kent.

The factory will be using the latest technology and machinery to ensure consistency within the manufacturing processes of Forza's health supplement products, including slimming pills. All of the company's ingredients are blended for over 24 hours to ensure that each and every capsule is identical. More of Forza's products will have branded capsules so that the customer understands that from purchase to consumption, Forza is looking out for them.

Matt Morgan CEO, Forza Group Ltd, said: "Forza is delighted to announce that we will open a new cutting-edge facility in Kent. All of our products are made to GMP standards and our customers can continue to expect the very best weight loss and wellbeing products from Forza. As one of the fastest-growing health supplement companies in the UK, this news is further evidence of our continuing success."

Kent was an obvious choice for the company when deciding on the location for the new factory due to it being a transport hub. Forza has a growing customer base in Germany and being close to the ports means that its deliveries can arrive faster than if they were dispatched from any other part of the country. In addition, Forza's directors have been able to make much better use of the Eurostar and Le Shuttle services for meetings in northern Europe, allowing the brand to expand into new markets.

The factory is the latest investment Forza has made into its services and follows the opening of a new Fulfilment Centre in Ashford, Kent. The Centre operates solely to distribute Forza products to retail and trade customers in the UK and Europe. With this new facility the company is able to handle the growing number of packages that are being dispatched daily. From its old Fulfilment office, it could handle 350 packages a day but now that Forza sell trade packs and the retail demand has increased the company is committed to continuous reinvesting in its infrastructure.

About Forza:
Forza health supplements, which include weight loss pills, are manufactured and dispatched from its factory in Kent to GMP standards and are advised by official bodies such as Leatherhead Food Research. Forza's customer service operations are based in central London and are manned on weekdays during conventional office hours.

The Forza Group is a leading branded venture capital organisation that was conceived in 2005. The Forza Group has gone on to grow very successful businesses in sectors ranging from health supplements through to celebrity costume jewellery.

PruHealth partners with the National Trust to organise walking festival

Fri, 21 Oct 2011 11:36:05 GMT

PruHealth and the National Trust have reported that more than 32 million people plan to head outdoors to enjoy an autumn family walk, new research has shown.*

Over 16 million (33%) say it's the season's beautiful colours that makes autumn walking so special.

To celebrate the season and to promote the virtues of being active, the National Trust is holding its first ever National Festival of Walking this October half-term, with at least 50,000 people expected to take part.

The National Trust has partnered with a leading health insurer PruHealth to organise around 1,000 events all over the country, from barefoot walks to silly walks, adventure walks to wildlife walks.

The festival is the perfect opportunity for the public to get outdoors and have fun, especially with 41% of adults saying they don't spend enough time with their families. **

William Wake from the National Trust's outdoors team said: "From leaf kicking to finding conkers and wrapping up warm, there is something simply delicious about an autumn walk.

"We're asking people to tell us what they think makes autumn walks so special, to see if we can identify the perfect formula for a family outing this half term."

Events are taking place at 180 sites in England, Wales and Northern Ireland from 22-30 October.

There will also be more than 800 free walking routes available to download from the National Trust website at www.nationaltrust.org.uk/walks.

People can also log their own favourite walks on an interactive map on the website, and join a debate on the best things about autumn walking on the National Trust's Facebook pages or on Twitter using #walkfest from October 20.

Dr Katherine Tryon, Head of Clinical Vitality for PruHealth, added: "The Walking Festival is a great way to get active with the whole family, and there are walks to suit all fitness levels.

"Government guidelines*** recommend we walk 10,000 steps a day, and just thirty minutes of brisk walking each day can help reduce the risk of coronary heart disease, maintain a healthy weight, improve self-esteem and reduce symptoms of depression and anxiety.

"The average walk at the National Trust is three to four miles, which is approximately 6,000-8,000 steps - well on the way to reaching the target while having a fun day out. When you're healthy, you can get more out of life - come along and see."

Notes to editors:
* Total sample size of family walks survey was 2065 adults. Fieldwork was undertaken between 7th - 10th October 2011. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+). Based on a UK population of 49,122,200 reported by the Office of National Statistics as of June 30 2011. 66% of adults = 32420652 and 33% of that number is 16210326. Calculations carried out by the National Trust. Full results from YouGov available on request from the National Trust Press Office
** http://www.charitytimes.com/ct/Brits_are_lonely_isolated.php
** http://www.nhs.uk/Livewell/loseweight/Pages/10000stepschallenge.aspx

PruHealth has received several industry awards. Most recently being the Best PMI Provider at the 2011 Moneyfacts Awards, as well as the Most Trusted Private Medical Insurance (PMI) Provider at the 2010 Moneywise Awards, the Best PMI Provider at the 2009 Moneyfacts Awards, Best use of Marketing to Intermediaries (Brokers) at the 2010 Health Insurance awards and the award for the Best Individual PMI provider at the 2010 Health Insurance Awards and 2010 Cover Excellence awards.

Great Ormond Street Hospital supports Stem Cell Awareness Day

Wed, 05 Oct 2011 11:34:48 GMT

Great Ormond Street Hospital and its research partner, The Institute of Child Health at University College London (UCL), are supporting Stem Cell Awareness Day, with UCL promoting the event with the launch of a new YouTube video featuring Mr Paolo de Coppi and his colleagues.

Mr. de Coppi is Clinical Senior Lecturer in the Surgery Unit at The Institute of Child Health at UCL and carries out stem cell research at Great Ormond Street Hospital It is hoped the research will result in stem cells being used to repair damaged organs. Mr de Coppi has looked for naturally occurring stem cells in amniotic fluid as a novel solution to some of the serious birth defects he sees. Around 40 per cent of patients at Great Ormond Street Hospital have some form of birth defect.

Mr de Coppi said: "As a surgeon I often see the devastating effects of multiple reconstructive operations aimed at replacing damaged organs. I have therefore focused my research interests on stem cells and tissue engineering, trying to find new ways to treat complex birth defects. I have identified stem cells in the amniotic fluid and found they have the ability to become many different types of cell. Our research aims to find ways of using these cells to repair and replace damaged tissues, so that babies are given the chance of a healthy life from the day they are born.

"The idea is we can create tissues in a test tube using a baby's own cells, and then implant these at birth. We’re looking at repairing organs like intestines or windpipes. Grown from a child's own cells, there should be no rejection of tissue."

The video sees Mr. de Coppi discussing the work he and his colleagues carry out and offering insight into the latest developments relating to his stem cell research and the possibility of deriving cells from amniotic fluid. The full video can be viewed here: http://www.youtube.com/watch?v=qD_V1hqR6SI.

About Great Ormond Street Hospital:
Great Ormond Street Hospital is an international centre of excellence in child healthcare and together with its research partner, the UCL Institute of Child Health, GOSH forms the UK's only academic biomedical research centre specialising in paediatrics.

UCL Centre for Stem Cells and Regenerative Medicine brings together 185 research groups across UCL and partners with a common interest in all aspects of stem cells, tissue engineering, repair and regeneration.

Bupa puts real people at the heart of new health insurance campaign

Mon, 05 Sep 2011 15:09:54 GMT

Bupa has unveiled its latest TV advertising campaign to promote its new health insurance product, 'Bupa By You'.

The multi-million pound, integrated, through-the-line campaign launched on 5 September and promotes the adaptable and affordable nature of 'Bupa By You'.

The direct response TV advert, direct marketing and digital advertising have all been created by OgilvyOne.

'Bupa By You' is a natural evolution of the brand's 'Helping You Find Healthy' campaign launched earlier this year which demonstrated that healthy means different things to different people. The product meets this ambition by providing customers with the ability to personalise their insurance cover to best reflect their individual health needs, priorities and budget.

The campaign focuses on real people in real situations revealing them to be doing something that isn’t initially expected. This helps to demonstrate that 'Bupa By You' is adaptable and Bupa doesn't make assumptions about its customers health insurance needs.

"'Bupa By You' is proof that health insurance doesn’t need to be one-size-fits-all," commented Sue Moore, marketing and customer development director at Bupa Health & Wellbeing. "We have put the customer at the heart of the decision making process and the adaptable nature of the product reflects how we have listened to their needs."

Annette King, Chief Executive, OgilvyOne, added: "This campaign demonstrates how Bupa is doing things differently - providing an adaptable product that meets individual customer needs. Our multi-platform approach allows us to communicate with customers on a very personal level."

Media buying was undertaken by Carat.

Further information about Bupa By You can be found on Bupa's website, with the new TV advert available on Bupa's YouTube channel.The product is available for purchase by phone now and online from late September via www.bupa.co.uk/byyou.

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About Bupa:
Bupa’s purpose is to help people lead longer, healthier, happier lives.

With no shareholders, Bupa invests its profits to provide more and better healthcare. The company is committed to making quality, patient-centred, affordable healthcare more accessible in the areas of wellness, chronic disease management and ageing.

For more information, visit www.bupa.com.

Liberate reveals 25% of women first consider plastic surgery between the ages of 10 and 15

Tue, 16 Aug 2011 12:55:36 GMT

Liberate Cosmetic Surgery has discovered that 25% of women that it surveyed started to first consider cosmetic surgery between the ages of 10-15 years-old.

The 3000 British women between 18 and 30 years-old who took part in the research were asked at what age they first considered cosmetic surgery, to which 25% of women answered between the ages of 10-15 years-old. 33% also answered that they had considered cosmetic surgery between the ages of 15-18 years-old.

Liberate Cosmetic Surgery views this as quite an interesting yet shocking statistic, as it shows a large number of people may be considering plastic surgery from a very young age.

Mr Paul Banwell, consultant plastic surgeon at Liberate commented: "There is no doubt that more and more younger people are considering cosmetic surgery and breast augmentation still remains the number 1 procedure. However, the statistics regarding the age at which women are first considering surgery is quite shocking."

The research was conducted by One Poll in February 2011; surveying 3000 British women aged 18 - 30 regarding their feelings about their appearance and their attitudes towards cosmetic surgery. It wanted to explore issues young women face surrounding cosmetic surgery, look at current trends and find out what young women know and don't know about surgery.

About Liberate Cosmetic Surgery:
Liberate is designed as a service that "liberates" the consumer by allowing them to choose their cosmetic surgeon and by giving them access to their surgeon from the very first consultation and through the entire process including aftercare. Unlike other cosmetic surgery providers, Liberate do not agree with the use of "patient coordinators" or salespeople. It wants its clients to get to know the surgeon before the operation allowing them to make an informed and responsible choice.

Without the tools needed to make responsible choices cosmetic surgery can end up costing people financially, physically and psychologically, Liberate aims to give people the power to choose, providing them with a new and safer approach to cosmetic surgery, including breast surgery UK and cosmetic surgery for women.

Liberate surgeons are all extremely experienced and skilled, and are also members of BAAPS (British Association of Aesthetic Plastic Surgeons) and/or BAPRAS (British Association of Plastic Reconstructive and Aesthetic Surgeons). With over 60 clinics across the UK, there is no reason why patients shouldn't be able to choose a highly qualified surgeon near them

Great Ormond Street Hospital patients take part in Duchenne Muscular Dystrophy clinical trial

Tue, 26 Jul 2011 11:12:34 GMT

Great Ormond Street Hospital has announced that a team led by scientists at its research partner, UCL Institute of Child Health (ICH), funded by the Medical Research Council (MRC) and AVI BioPharma, have made an important breakthrough in the development of a treatment for Duchenne Muscular Dystrophy (DMD).

Together with the MDEX Consortium, chaired by the ICH's Professor Francesco Muntoni, the group showed that a gene based drug treatment was effective in restoring the dystrophin protein, missing in sufferers of DMD in seven out of 19 trial participants.

The results of the clinical trial will be published in The Lancet, a world leading general medical journal.

DMD is a devastating and life limiting condition, affecting one in 3,500 male births in the general population, with around 100 cases diagnosed in the UK each year.

Three of the participants in the higher dose cohort showed dystrophin levels exceeding 18 per cent of those found in normal muscle.

Thirteen per cent of boys with DMD could be treated with this specific 'antisense' gene therapy, the largest group by a single antisense. Overall, scientists say this approach could work for at least 70 per cent of DMD sufferers.

DMD causes progressive muscle weakness due to the breakdown and loss of muscle cells. Patients lack a single important protein in their muscle fibres called dystrophin. By ages eight to 12 years boys become unable to walk, and by their late teens or early twenties the condition can become severe enough to limit life expectancy.

In this clinical trial of 19 patients, study participants aged five to 15 at Great Ormond Street Hospital and the Royal Victoria Infirmary, Newcastle, were given weekly doses of the drug, AVI-4658. The drug had already been tested for safety and efficacy by the MDEX Consortium and AVI Biopharma in an earlier phase of the study.

Francesco Muntoni, professor of paediatric neurology at the ICH, said: "These are very exciting results that prove the case for an even more detailed look at this genetic therapy. I've worked with patients with DMD for many years and this is the first time we can say with confidence that we've made a significant breakthrough towards finding a targeted treatment.

"Importantly, the study drug was extremely well tolerated, with no appreciable side effects detected during the study period in any of the boys. If our strategy shows continued success, this therapy could substantially reduce muscle damage in affected boys with DMD, improve the quality of life for DMD patients, their mobility and the way their condition is managed as they get older."

Professor Max Parmar, director of the MRC Clinical Trials Unit, said: “A large proportion of new drugs do not make it past the phase II stage of testing reached here, so there is real excitement that this treatment could work.

Brothers Jack, 11, and Tom, 8 were enrolled on the trial. Both have DMD with a deletion from 45-50. Their mum, Claire, said: "Jack and Tom were placed on a DMD genetic registry, co-ordinated by Action Duchenne, which is how we were approached about the clinical trial at Great Ormond Street Hospital.

"The boys were on the trial for 12 weeks between 2009 and 2010. Our whole family noticed a marked difference in both of their quality of life and mobility over that period. We feel that it helped prolong Jack's mobility and that Tom has been considerably less fatigued."

Pruhealth becomes Nectar's exclusive healthcare partner

Thu, 23 Jun 2011 16:18:03 GMT

PruHealth customers can now collect up to 200 Nectar points and 10 Vitality points each week when buying £20 worth of healthy foods* during the weekly shop at Sainsbury's, under PruHealth's new and exclusive partnership with Nectar, the largest loyalty programme in the UK.

Enhancing PruHealth's existing partnership with Sainsbury's**, the innovative insurer that rewards healthy behaviour has become Nectar's exclusive healthcare partner within the programme.

Policyholders with Nectar membership can now receive 10 Nectar points per £1 spent in Sainsbury's on over 1,500 healthy foods***. Customers will also be rewarded 1 Vitality point for every £2 spent on healthy foods, which contributes towards discounts with PruHealth's reward partners and cashback on the individual's policy.

Furthermore, Nectar customers wishing to join PruHealth will receive 5,000 Nectar points for taking out a new private medical insurance policy, meaning they could potentially collect up to 15,400 Nectar points in the first year, as well as 520 Vitality points.

Recent findings from PruHealth indicate a third of British adults (33%)**** want to improve their diets and eat more healthily in 2011, and PruHealth and Nectar are committed to helping their members live a healthy lifestyle.

Dr Katie Tryon at PruHealth commented: "We all know what we should be doing to look after ourselves, but we need encouragement to implement these changes into our lifestyle on an ongoing basis. Incentivising healthy behaviour is our core philosophy and we believe our healthy foods initiative can help drive behavioural change amongst our members. We are extremely excited about the possibilities presented by our new partnership with Nectar and our enhanced relationship with Sainsbury's and look forward to developing further initiatives in the future."

The innovative insurer hopes the rewards offer an attractive incentive for members to eat healthily, while also providing an attractive proposition for new customers as well. One in ten (12%) British adults said receiving discounts for leading a healthy lifestyle would be an incentive to take out private medical insurance.

James Frost, marketing director at Nectar said: "We are really pleased to be part of this innovative partnership. Not only can our collectors now earn points on health insurance through PruHealth but by purchasing the right products at Sainsbury's they can earn points five times faster than usual. We also believe there's a lot more potential to use the Nectar currency to reward other positive lifestyle or behavioural choices in the future."

Ends

Notes to editors:
*PruHealth and Nectar members will receive 10 Nectar points for every £1 spent in Sainsbury's on Healthy Foods to a maximum of £20 healthy food spend per week.

** The deal is an extension of PruHealth's existing partnership with Sainsbury's - since 2007 customers have earned PruHealth Vitality points for purchasing fruit and vegetables at Sainsbury's, which have contributed towards discounts with its wider health and leisure partners.

***The PruHealth Healthy Foods list is based on Food Standards Agency Nutrient Profiling and International Dietary Guidelines. It includes fruit and vegetables and items such as whole wheat pitta bread, porridge, whole wheat noodles, plain skinless chicken and turkey, fish such as mackerel, and plain skimmed yoghurt, for example.

**** Opinium Research carried out an online poll of 2,019 British adults from 11th – 15th February 2011. Results have been weighted to nationally representative criteria. 39 years is an average age calculated from those that provided an answer to the question "At approximately what age did the state of your health and body really start to be a worry to you?" (n=1,175).

Pruhealth introduces new sustainable commission model

Thu, 23 Jun 2011 12:39:02 GMT

PruHealth, the insurer that rewards people for engaging in healthy behaviour, has adopted what it believes to be a more sustainable and transparent commission model which rewards long-term partnerships with brokers and aims to deliver lasting client value. From April 2011, all Small and Medium Enterprise (SME) new business has been written on a 10:10 commission* basis, with 10% initial commission and 10% at each renewal.

Speaking at the Laing and Buisson conference, Dave Priestly, sales director at PruHealth argued: "The current market focus on low new business premiums and high initial commissions is unsustainable and the industry needs to adapt in order to decrease churn and over-commoditising the group PMI market. Combined with strong market demand for lower premiums, the combination of claims costs, commission costs and operating costs, outstrip the premiums being charged. As a consequence, renewal premiums are forced up, resulting in more companies looking to switch or reduce their PMI cover."

The new model is designed to reward long-term relationships by offering level commissions, enabling PruHealth to protect future premiums and remain competitive over the long-term. Brokers who sign up to the partnership scheme could be eligible for 'portfolio commission'**. This offers the potential for a quarterly new business commission uplift of up to 20% dependant on their portfolio retention, portfolio loss ratio and new business API.

Dave Priestly continued: "We are taking a partnership approach to SME commission and want to share greater rewards with those brokers who work in partnership with us to develop stable and sustainable portfolios. Client retention is as important for our long term success as driving new business. We have chosen to apply level initial and renewal commission for SME business to move us towards a more sustainable future. However, firms who work in partnership with us to develop long-term, stable customer relationships could benefit from a new quarterly payment of 'portfolio commission."

PruHealth believes this approach will help foster stronger relationships with its intermediary partners and will also bring more security to customer relationships, allowing them to reap the benefits of a longer term relationship with their insurer. Specifically in the case of PruHealth a long term customer relationship gives them greater opportunity to get more value from our Vitality programme. Health is not a short term commitment and continued engagement in the tools and partners provided within Vitality can make a real difference to people's health and as a consequence help control premium costs.

-Ends-

Notes to editors:
*10:10 commission applies to SME business only
**Portfolio commission (Measured per calendar month)

About PruHealth:
PruHealth, the health insurance provider, was launched into the UK market in October 2004 as a joint venture between Discovery and UK insurer, Prudential, in response to a growing need for consumer-directed private medical insurance products.

PruHealth can provide customer with a PMI adviser, small business health cover, company health insurance benefits and private medical insurance.

PruHealth received several industry awards, including the Most Trusted PMI Provider at the 2010 Moneywise Awards, the Best PMI Provider at the 2009 Moneyfacts Awards, Best use of Marketing to Intermediaries (Brokers) at the 2010 Health Insurance awards and the award for the Best Individual PMI provider at the 2010 Health Insurance Awards and 2010 Cover Excellence awards.

PruHealth is the only UK insurer to provide all its members with access to the fully integrated and unique Vitality wellness programme. The Vitality programme gives members the tools and motivation to improve their health and wellbeing and then rewards them for healthy behaviour.

Bupa care homes roll out the red carpet for Cannes Film Festival

Mon, 13 Jun 2011 16:56:29 GMT

Bupa care homes residents across the UK rolled out the red carpet as they added a local twist to the 2011 Cannes Film Festival.

Altogether over 250 care homes, including dementia care homes, transformed rooms into in-house movie theatres and showed classic films, with staff dressing up as famous film stars, such as Charlie Chaplin, and ushers to bring the festival to life. Care home residents were also served popcorn and ice cream during the film intervals. The homes were also joined by entertainers to serenade the residents with their favourite show tunes.

Each home was provided with a selection of iconic movie star photographs in order to set the scene.

Penny Leng, Bupa Care Homes' national activities manager, said: "Our residential and care home staff really went the extra mile to recreate the cinema experience so residents had the chance to feel part of the action.

"It was a fantastic way to appreciate the glitz and glamour of the Cannes Film Festival, as well as offering a great opportunity for our residents to reminisce and talk about their favourite legends of the silver screen.

"Many of our residents remember the bygone era of when going to the cinema was a really thrilling experience, and we’ve thoroughly enjoyed bringing that sense of excitement to life in our homes."

This year marked the 64th Cannes Film Festival, which took place from 11-22 May. Known as the world's oldest and most esteemed showcase for European films, movie stars and producers flock to the festival each year to launch their new films.

ENDS

About Bupa Care Services:
Bupa Care Services runs 305 nursing and residential homes in the UK and cares for almost 18,500 people. Bupa’s homes are open to everyone - with over 70 percent of UK residents receiving state funding. Bupa is the only company to offer Alzheimer's Society-trained Dementia Champions in its UK specialist care homes and over 25% of its beds in the UK are registered for specialist dementia care. Bupa Care Services employs over 27,000 people and owns care homes in Spain, Australia, and New Zealand

Bupa Group
Bupa's purpose is to help people lead longer, healthier, happier lives. A leading international healthcare group, Bupa offers personal and company health insurance, run care homes for older people and hospitals, and provide workplace health services, health assessments and chronic disease management services, including health coaching, and home healthcare.

With no shareholders, Bupa invests its profits to provide more and better healthcare. Bupa is committed to making quality, patient-centred, affordable healthcare more accessible in the areas of wellness, chronic disease management and ageing.

Bupa awards free places in Bupa Junior Great Manchester Run

Mon, 13 Jun 2011 16:02:59 GMT

Bupa awarded ten free places in the Bupa Junior Great Manchester Run to pupils from Moorgate Primary School in Bolton, Lancashire.

Ten pupils from the school, situated in close proximity to Bupa's Mill View Residential and Nursing Home and Nursing Home were offered the chance to tackle the 2.5km course for free.

Bupa awarded the ten free running places to the school, to encourage the children to exercise, after members of staff from the Bupa residential and nursing home delivered Activ-eat, Bupa's initiative which teaches children the benefits of healthy eating through fun and memorable activities.

The school gratefully snapped up the free places and all funds raised were donated to Leukaemia and Lymphoma Research.

This year Bupa also offered free running places to the relatives of all its care home residents. In addition, four staff members from Bupa Care Services took part as runners and one as a volunteer.

Sue Kilby, activity coordinator at Bupa's Mill View Residential and Nursing Home, said: "We have been delivering Activ-eat to the children from Moorgate Primary School for some time and they are always excited about getting involved and learning more about healthy eating. I am so pleased that the children decided to take part in the Bupa Junior Great Manchester Run, and they all did brilliantly on the day."

Siobhan Drane, Bupa's community affairs consultant, commented: "As a healthcare company, Bupa is keen to help tackle the issue of child obesity and promote nutrition and exercise. I am delighted that the children at Moorgate wanted to get involved in the run, and it is a great addition to the lessons learnt on our Activ-eat programme."

For more information, visit www.bupa.co.uk/care-homes.

Bupa announces unhealthy Brits cost country around £17.7 billion a year

Tue, 07 Jun 2011 14:54:54 GMT

Bupa has revealed that unhealthy Brits are costing the NHS, employers and themselves £17.7 billion every year through their lifestyle choices, according to new research from the leading international healthcare group. This figure could rise to almost £33bn a year by 2025 if current health trends continue.

The study calculated immediate and long-term potential savings to individuals and public purses if obesity rates stop rising; the 26 per cent of smokers who attempt to quit each year are successful; and excessive drinkers bring their intake down to recommended levels.

According to the findings, making healthier lifestyle choices such as quitting smoking, reducing alcohol intake and becoming more active can have an immediate impact on people's wallets. Signing up for health cash plans could also help save money if any medical problems did arise, which could be found by undergoing health assessments such as a liver check or a coronary health check.

By 2025, if healthier lifestyles are adopted the total savings made by individuals alone across the UK could amount to £22 billion a year, two thirds of the potential annual savings of £33 billion. The £22 billion comes from savings of £5 billion and £3.9 billion through reduced expenditure on alcohol and cigarettes respectively and £7.4 billion saved in additional earning potential due to increased life expectancy from quitting smoking. Individuals could also save £1.7 billion through increased employment and £3.9 billion through increased earning potential due to a fall in obesity levels.

The findings of the report also outline the long-term financial implications of healthier lifestyles to employers and the NHS, which make up the remainder of the £33 billion figure.

Dr Johann Carinus, assistant medical director, Bupa Health and Wellbeing, said: "This study not only reveals the true cost to the nation of unhealthy lifestyle choices but it also highlights the considerable savings to the public purse which could be achieved through individual commitments to health improvement.

"Data released earlier this year from the Bupa 'Health Age' report showed that almost 70 per cent of people in the UK wanted to make a positive change to improve their health in 2011. While ultimately it's up to individuals to make healthy lifestyle choices, there is a huge opportunity for healthcare providers and employers to play their part in empowering individuals to live more healthily. The benefits for everyone are clear."

To coincide with the new findings, Bupa is launching the "Bupa Health Pledge" campaign, calling on the public to make a Pledge to achieve their health goals - whether it's to quit smoking, cut down on alcohol, eat more healthily or do more exercise. Bupa has launched a simple tool that allows members of the public to track their progress on a specific Health Pledge and access information, free expert advice and support needed to make the desired change, all on its Facebook page.

As Bupa's own Health Pledge, the healthcare company is also committing to donate £1 to the British Heart Foundation for everyone who signs up to a Pledge.

About Bupa:
Bupa's purpose is to help people lead longer, healthier, happier lives.

A leading international healthcare group, it offers personal and company health insurance, runs care homes for older people and hospitals, and provides workplace health services, health assessments and chronic disease management services, including health coaching, and home healthcare.

With no shareholders, Bupa invests its profits to provide more and better healthcare. It is committed to making quality, patient-centred, affordable healthcare more accessible in the areas of wellness, chronic disease management and ageing.

Life Line Screening reveals private health screening survey

Thu, 02 Jun 2011 16:29:23 GMT

Life Line Screening has published the results of its private health screening survey.

Private health screening is becoming increasingly popular in the UK & Ireland. Whilst there are metrics on the benefits of screenings in detecting potentially life-threatening conditions early, and thereby preventing conditions such as Stroke and cardiovascular disease, Life Line Screening's report aims to provide more evidence relating to the effects of screenings on modifying behavioural change.

One area of debate about health screening is that certain types of health screening can lead to "false reassurance". An individual who has a screening may gain the impression that they have a clean bill of health if no risk factors have been identified. As a result, they may choose to pay less attention to their health overall and lead a less healthy lifestyle than they would otherwise have done. This research aims to look further at this hypothesis and gauge a better understanding of the motivations of individuals who have health screenings, based on evidence rather than subjective judgements. It aims to understand the proportions of individuals who choose to improve their health as well as the number of people who choose not to.

136 people who had Life Line Screening health screenings were surveyed in July 2010 by a researcher from Addenbrookes Hospital. They were invited to answers questions based on their perceptions on health and lifestyle changes as a result of having had a screening.

When asked "Did going for a screening make you think more about your health?" 77% of responders answered yes. Participants were then asked if they have made any positive changes to their lifestyle following their screening. 51% stated they had started eating more healthily, 45% stated they had started exercising more than before (and 18% of the total had tried a new exercise), 35% reported losing weight, 71% had focused on keeping weight at a healthy level, 60% were careful about alcohol consumption, 52% commented that they were controlling their stress levels, 30% reported they had read more health-focussed publications and 74% paid more attention to their overall health.

Only 7% of all responders commented that they had led less-healthy lifestyle following their screening.

The full report on the impact of health screening on lifestyle change is available on the Life Line Screening website in PDF format.

About Life Line Screening:
At Life Line Screening, its mission is to make people who may be showing no symptoms aware of unrecognised health problems and encourage them to seek follow-up care with their GP. It is a multi-national leading provider of community-based preventative professional health screening - serving the UK, Ireland and the United States.

Life Line Screening use advanced ultrasound equipment, the same as the equipment found in hospitals, and its screenings are performed by highly trained healthcare professionals.

Since Life Line Screening's inception in 1993, it has screened over 6 million people, and currently screen over 1 million people each year at over 20,000 screening events. Through this experience, Life Line Screening often identifies serious health issues and has helped save thousands of lives. It is dedicated to providing the highest quality preventive screenings at affordable rates.

The Life Line Screening website also features a number of Life Line Screening reviews and personal stories from people who have had screenings in the past.

Bupa care homes 'grow their own' for community initiative

Tue, 24 May 2011 10:53:30 GMT

Bupa care homes' residents have their watering cans at the ready as they prepare to 'grow their own' for 'Community Crops'.

'Community Crops' is a Bupa care homes initiative which promotes the health benefits associated with gardening and growing your own fruit and veg.

The project is being supported by young people involved with The Prince's Trust, who are linking up with Bupa homes, including nursing care homes, across the UK to help sow and grow the crops.

Residents have also been inviting local schools and community groups to lend a hand with planting and start their own vegetable plots.

Caroline Davy, Bupa's community affairs assistant, said: "This is a great way for our residents to appreciate the fresh air, stay active and get a real sense of achievement by tending to the crops and watching them grow.

"For our residents who were keen gardeners before they joined us, 'Community Crops' offers a great opportunity to get back involved, but it also helps minds as well as bodies. Particularly for our residents receiving dementia care, sharing stories about 'dig for victory' and the tradition of growing your own are excellent memory triggers to aid connections with the past."

Helen Thurston, from The Prince's Trust added: "'The Community Crops' campaign is a fantastic project which provides our Prince's Trust XL club members with the opportunity to get involved with their local community. It enables young people to engage in a positive way with a different generation and learn about the importance of healthy eating."

Altogether, the Community Crops campaign has taken root in gardens and greenhouses in over 300 care homes across the UK.

About Bupa Care Services:
Bupa Care Services runs 305 nursing and residential homes in the UK and cares for almost 18,500 people. Its homes are open to everyone - with over 70 percent of UK residents receiving state funding. It is the only company to offer Alzheimer's Society-trained Dementia Champions in its UK specialist care homes and over 25% of its beds in the UK are registered for specialist dementia care. Bupa Care Services employs over 27,000 people and owns care homes in Spain, Australia, and New Zealand.

About Bupa Group:
Bupa's purpose is to help people lead longer, healthier, happier lives. A leading international healthcare group, it offers personal and company health insurance, run care homes for older people and hospitals, and provide workplace health services, health assessments and chronic disease management services, including health coaching, and home healthcare.

With no shareholders, Bupa invests its profits to provide more and better healthcare. It is committed to making quality, patient-centred, affordable healthcare more accessible in the areas of wellness, chronic disease management and ageing.

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