Habitat announces collaboration with Ella Doran

Tue, 29 Mar 2011 11:25:01 GMT

Habitat has collaborated with award winning designer Ella Doran this spring to bring a quirky, vintage-style tea party collection to Habitat stores.

Using quaint thrift shop plates and inherited heirlooms as inspiration, Ella created the Joanie range with more than 20 pieces to choose from including napkins, a tea cup and saucer, tea towels and a three tier cake stand (available soon).

Ella commented on her newest collection: "Tea's definitely a trend right now, but the trick was to re-interpret the idea in a fresh, modern was for Spring/Summer 2011."

Other items in the range include a cushion by Ella Doran and a Joanie table runner.

Philippa Prinsloo, Senior Design Manager at Habitat said: "We were excited to see the Joanie design as it worked really well with the summer feeling we were hoping to evoke through out our collection. Ella's search for beautiful plates has been a passion for years and it’s a wonderful way to enjoy them."

Ella also created Indian Tale a range of children's picnicware. Inspired by book and stories from Ella's childhood, she wanted to "…create images that are bold, simple and imply a narrative for children to interpret however they wish."

Ella Doran studied Printed Textiles at Middlesex in the early 90's, and spent her initial career selling textile designs to the fashion and furnishing trade. After living and working in Africa, Ella returned to the UK and set up in business selling tablemats and coasters, revolutionizing tableware with her vibrant images from her travels. Ella's collections soon grew, to include many every day products, from wrapping paper to cushions, roller blinds to ceramics. Since the late 90's Ella has continued to build on her strong, bold, award winning designs.

Ella has won numerous prestigious awards and has forged many successful collaborations with well known brands.

Based in the East End with a thriving shop on Cheshire Street, and an online store, Ella's creative work continues to develop with expanding product ranges and exciting new projects.

About Habitat:
Habitat was launched in 1964 after Terence Conran, a young furniture designer, decided he wanted to offer furniture that was cool, contemporary and affordable. Many of Habitat's lines are created exclusively for Habitat by world class designers so they won't be found anywhere else. Habitat sell a number of furniture items including, sofas, beds, side tables, rugs, lighting, mirrors and accessories.

Habitat announces the launch of new website

Mon, 24 Jan 2011 15:10:07 GMT

Habitat has launched a new website for customers in the UK, Germany and France.

The launch of the website also sees Habitat now offering online delivery to Germany and Republic of Ireland.

The new website features a suggestion tool on product pages. This means that customers can search for a product they are interested in and the Habitat website will suggest products that go with it. This could be a product from the same range as the item the customer search for, or other similar products. This will allow customers to view and purchase matching items that they may not have otherwise been aware of.

Habitat launched its Habitat Facebook page in the UK in 2009 and now has Habitat Facebook and Habitat Twitter pages in the UK, France and Germany.

Denise Fender, Group Head of Ecommerce & Digital Marketing said: "The response to our Direct and Ecommerce offering in the UK has taught us a lot about how our customers want to shop and interact with us both online and in store. We used all that feedback to create a site that would offer us the flexibility to extend our offering into new territories but would also allow all our customers to shop their way. Instead of hiring outside agencies to create a new look and feel for Habitat, we decided to use the talent we had already in Habitat. Despite little experience of the online arena, our design studio relished the challenge of designing a site despite never having done it before. We worked hard together to create something that today’s multi-channel customer would respond positively to but would also maintain the brand look and feel so unique to Habitat.

"We are adding new features and services to the site each week and try to make sure that our customers experience the same great service online as they do in our stores."

About Habitat:
Habitat was launched in 1964 after Terence Coran, a young furniture designer, decided he wanted to offer furniture that was cool, contemporary and affordable. Many of Habitat’s lines are created exclusively for Habitat by world class designers so they won't be found anywhere else. Habitat sell a number of furniture items including dining furniture, sofas, beds, tables, rugs, lighting, mirrors and accessories.

Habitat launches affiliate marketing programme with Bigmouthmedia and Digital Window

Mon, 08 Mar 2010 15:07:34 GMT

Bigmouthmedia has been announced as having been chosen by Habitat, the international household furnishings retailer, to manage the launch of its exclusive new affiliate marketing programme in conjunction with Digital Window.

In January 2009, Habitat began creating a fully transactional website to penetrate the online shopping market which launched in November 2009. Managed by bigmouthmedia, the multi-award winning digital marketing agency, the Habitat affiliate campaign will reap the benefits of launching on both Affiliate Window and Buy.at platforms simultaneously which will offer access to the programme to a variety of preferred partners.

Andrew Girdwood, Head of Strategy at bigmouthmedia, commented: “This is a truly exciting campaign to be involved in. Not only are we working with one of the most iconic brands in UK retailing, but the involvement of both Digital Window and bigmouthmedia will see two of the digital world’s leading companies working in close partnership. We expect that dynamic to deliver some truly fantastic results.”

Denise Fender, Head of Ecommerce & Digital Marketing at Habitat, added: “Habitat is really excited to be launching their affiliate program with bigmouthmedia and Digital Window. Not only will the new program help showcase the quality and range of Habitat’s online collection, but it will also help raise brand awareness and encourage footfall to our local stores. We picked bigmouthmedia to help manage our affiliate marketing based on their experience and ability to integrate the campaign with our wider digital efforts.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe's largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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