New Keen Sandal Collection Launched at PureKit.com

Thu, 09 Jun 2011 12:14:19 GMT

The latest range of Keen adventure sandals has just been unveiled at online retailer PureKit.com, with a plethora of new styles now available.

Keen shoes and sandals have long been a popular choice for outdoor enthusiasts, and is one of the leading brands at online performance footwear retailer PureKit.com. The range has seen a major expansion this year, providing even more versatility with new flip-flops, toe post and strappy casual sandals now added to the range. The expansion is sure to open up the adventure sports brand to a much wider market, with new styles of its hybrid footwear now targeting the casual footwear market.

“The latest Keen styles have only just been released on our website, yet they are already attracting a lot of attention from our customers” says PureKit.com MD Richard Gundle. The latest models offer designs for all outdoor adventures and include new trail shoes, hiking shoes and hybrid sandals, in addition to the new casual footwear range. “We have doubled our Keen collection this year and now sell over 8o models” says Richard.

Keen started out with the aim of producing a new style of sandal which could give an exceptional performance both in and out of the water. Sandals were great for the summer, with a lightweight and airy design, but lacked adequate protection for the toes. Walking and hiking shoes offered the protection, but lacked versatility and were not well suited for aquatic adventures. The Keen Newport was the first shoe released by the Oregon brand, and combined the benefits of both footwear types. The hybrid shoe combined the lightweight style of a sandal with the protection of a pair of robust hiking shoes.

Keen has since developed its footwear to offer models for all outdoor adventure sports, and has now branched out further still with a multitude of new styles for casual wear, although it remains first and foremost an adventure sports brand. The Keen Daytona for men and the Sarasota for women are two of a new range of Keen open toed sandals, which dispense with the toe protection system which has previously been a feature of the entire range. The new styles offer much greater versatility for casual wear, yet pack in the Keen technologies to perform on the trail.

The latest hybrid sandal styles have proved to be a big hit with PureKit.com customers, especially the Keen La Paz from the women’s collection. The strappy sandals offer a style which is well suited for the beach, with a much smarter appearance for around town, and have been selling well since their release. With the massive expansion of the Keen shoes range, there is now something for everyone in the collection, and the brand is winning over many new fans. The new models are selling well across the board at PureKit.com, with the expansion of the range clearly welcomed by its customers.

Many outdoor brands have diversified their range and have started producing smarter and more stylish footwear to target the casual market, although it has taken time for them to build up sales. Keen appears to have made the move seem effortless, with the new styles an instant hit at PureKit.com.

For further information on the latest Keen Footwear styles visit: http://www.purekit.com

Base London Serve up new Young Fashion Brand 'Fish 'N' Chips'

Wed, 17 Feb 2010 09:34:55 GMT

Base London, men's footwear brand, has launched a new young men's fashion brand Fish 'N' Chips by Base London for Spring Summer 2010. A range of graphic heavy, printed canvas shoes and boots, inspired by music and modern youth culture, make for a new move into a different sector of the footwear market by Base London.

The Fish 'N' Chips by Base London Summer 2010 collection offers a veritable feast of footwear courses with geometric, floral and 80s influenced prints all on the menu. Served up as a selection of lace ups, slip ons, and lightweight boots, all on an original rubber sole and displaying a distinct gingham tablecloth printed inner sock. The Fish 'N' Chips collection is available to buy from the Base London online shoe shop.

The Spring Summer 2010 collection launches with a selection of styles, aptly named after the courses found on the menu in the nation's traditional and favourite take away. Cod, a lace up canvas style, with a tough durable rubber sole is complemented neatly by Wrapped, from the Chips range, a casual wing tip canvas shoe displaying intricate brogue detailing and a fresh colour palette.

Highlight pieces from the Fish 'N' Chips collection comes in the form of Peas, revealing a wide and varied colourings as well as 80's inspired graphic prints on a classic college pump style silhouette complete with a leather toe cap and Wallys, a classic lightweight canvas deck shoe, bold in colour and strikingly detailed.

Other styles for Spring Summer 2010 include Scampi, a low profile lace up shoe and from the Sauces range, Ketchup, a versatile trend led lo-boot style.

'Fish 'N' Chips is an bold new venture for Base London' claims Ian Cartwright, Base London's Managing Director, 'Fish 'N' Chips will display all the high quality characteristics that Base London is renowned for; style, innovation and great value for money and allows the brand to enter another sector of the market, building on the brand's success and appealing to an even wider customer base. The addition of the Fish 'N' Chips sub-branding gives us greater flexibility to demonstrate the playful side of the brand'

About Base London:
Base London was founded in 1995 after a niche was spotted in the market - branded mens formal shoes for the high street. Previously consumers had the choice of own label or exclusive designer names with nothing in between.

The Base London Brand was launched at around the same time as the lads' mags hit the shelves for the first time. These provided the perfect platform to talk directly to the target audience.

Keeping in line with consumer needs, the footwear range was expanded to include more casual styles. Base London rapidly earned an excellent reputation for high quality, affordable designer mens shoes and remains market leader in this arena.

Base London has received public commendation in the form of numerous finalist nominations in the Footwear Brand of the Year category of the FHM/Drapers Footwear Brand Awards. The company has actually gone on to win the award three times - more than any other fashion brand has achieved.

Wynsors offers free poncho with welly purchases

Mon, 15 Jun 2009 17:10:12 GMT

Wynsors, the footwear specialist, is offering a free poncho with any purchase of wellies for this year's music festival season. This poncho can be used - not only to keep dry in the rain - but also to enter a competition on the Wynsors website to win £50 worth of vouchers to spend on iTunes.

The free, disposal poncho is available with any purchase of a pair of festival wellingtons while stocks last and is perfect for festival revellers who may get caught in adverse weather conditions.

On top of this promotion, anyone who receives a free poncho is invited to send in a photo of themselves wearing the garment. Poncho wearers are encouraged to photograph themselves in interesting, funny or unusual places to stand out from the crowd and to put them in with a chance of winning a £50 iTunes voucher.

Entries for the competition close on 13 September 2009 - the last day of the Isle of Wight Bestival, which this year sees the likes of Kraftwerk, Elbow, Bjorn Again and Fight Like Apes performing.

Wynsors' festival wellies come in a number of different styles and sizes. While men only have the traditional black and green styles to choose from, women have a much greater choice. The range for ladies includes standard colours, metallic silver and gold, as well as a collection of fashion wellies with various patterns including flowers and love hearts.

In addition to wellies, Wynsors has a complete range of other festival footwear. Walking boots - perfect for trekking through the muddy conditions most notably seen at Glastonbury as well as other festivals - are available. Wynsors also has a variety of flip flops, canvas shoes and trainers for the good weather.

The disposable festival poncho is also available for shoppers who are not in the market for a new pair of wellies, in the bags and accessories section of the site.

About Wynsors
Wynsors World of Shoes is a chain of 40 stores across the north of England and a website that delivers to anywhere in mainland UK. Founded in 1956, Wynsors works by the philosophy to be the one stop shop for value footwear for the whole family. Wynsors stocks all the leading footwear brands including Adidas, Converse and Nike.

Wynsors sell more than four million pairs of shoes per year through their stores and their website. Delivery on orders over £40 made online is free.

Wynsors PR contact details:
David Buchanan
Marketing Manager
Courtesy Shoes
Park Side
Park Road Industrial Estate
Bacup
Lancashire
OL13 0BW
01706 874752
www.wynsors.com

Top Articles Tagged with footwear

New Keen Sandal Collection Launched at PureKit.com

Base London Serve up new Young Fashion Brand 'Fish 'N' Chips'

Wynsors offers free poncho with welly purchases