Littlewoods Europe announces launch of wish list service

Wed, 23 Mar 2011 11:42:18 GMT

Littlewoods Europe has announced the addition of a wish lists feature to its website.

The wish list service is new to the Littlewoods Europe site and it allows customers to save items they are interested in and then come back later and purchase the items directly from their wish list, with the list keeping a record of the items which have been purchased and the items which are still to be bought.

The wish list service also allows the creation and naming of multiple lists for one account. This means that customers can organise lists in the way that is best suited for them, with a different list for different occasions or for different departments within the Littlewoods Europe online store.

The new wish list service offers a greater level of convenience for the shopper as items can be saved and returned to at a later time without having to search for them again or remember what item was previously searched for.

A spokesperson for Littlewoods Europe said: "We are very pleased to introduce wish lists on Littlewoods Europe. When shopping, you can't always buy something as soon as you see it, whether it's time or financial restraints. The addition of wish lists to our site means customers can save items they like and come back to them at a later time. There is also the option for multiple lists so you can get your shopping organised in no time. We hope this added functionality on the site will mean a better shopping experience for the customer."

Wish lists can also be sorted by price and date added to wish list to make them easier to sort through at a later date. Items can also be amended and removed later if a customer changes their mind about which items they want appearing on a particular wish list.

About Littlewoods Europe:
Littlewoods Europe is part of Shop Direct Group who is the UK's largest online and home shopping retailer with sales of circa £1.7 billion. It is aimed at women who want the convenience of home delivery from one of their favourite British on-line retailers. The delivery cost is €5 regardless of size of order. Delivery is within 10 working days, with 28 days home approval guarantee.

Brands within the Shop Direct Group portfolio include Very.co.uk, Woolworths.co.uk, LittlewoodsIreland.ie, LittlewoodsEurope.com, Additionsdirect.co.uk, Choice.co.uk, kandco.com and isme.com.

Littlewoods Europe stocks a large range of items such as clothing including Nike clothing, Bench clothing and plus size clothing, lingerie including the Wonderbra, children's toys and home wears.

UK Public Chooses Merino Wool over Synthetics

Thu, 03 Mar 2011 10:52:04 GMT

Merino wool Icebreaker clothing proving to be a big hit with UK outdoor enthusiasts as evidenced by strong spring sales at Purekit.com

Traditional cotton undershirts and modern synthetic fibre base layers have long been the favourite of outdoor enthusiasts, walkers, and hikers and are excellent at keeping the body well protected from the cold. Building up layers is the best way of insulating the body, helping to trap air and heat between the layers to add to the insulation factor. Cotton is cool and comfortable against the skin, and has excellent moisture wicking properties with modern synthetic fibres improving on the natural fibre by offering more of a form fitting cut which moves with the body. However the latest trend sees a move away from high performance modern fabrics in favour of an entirely natural material, merino wool.

Wool has long been recognised for its insulation properties, with jumpers, scarves and hats ideal for keeping the body warm in cold weather; however the traditionally scratchy yarns are not ideally suited for comfortable under shirts and base layers. Whilst cashmere fibres are excellent for scarves and shawls the material is rarely used for undergarments despite its ultra soft fibres, with the price of the yarn off putting for many manufacturers. Merino wool on the other hand offers a much better alternative, with the short staples and lanolin rich wool being ultra soft against the skin, and the perfect choice for a range of outdoor performance sports clothing. The use of wool as an alternative to modern synthetics may seem strange, but its moisture wicking properties are far superior to modern synthetics with the fibres able to absorb and release moisture 10 times faster, and even continue to insulate when wet.

“UK outdoor enthusiasts have been swapping highly technical synthetics for highly technical natural fibres” claims Purekit.com MD Richard Gundle. Purekit.com is the UK’s leading online supplier of Icebreaker clothing, and has seen sales soar since its introduction to their performance clothing range. Richard goes on to say that “Our customers appreciate the exceptional properties of merino wool, and love the smooth and soft feel against the skin”. Icebreaker clothing covers the full range of undergarments and outer layers, and offers a body hugging design thanks to an active cut. Raglan sleeves and a gusseted design keep the fabric in close contact with the skin for great comfort, and the designs are lightweight, odour resistant and incredibly comfortable to wear. In contrast to traditional woollen clothing, Icebreaker clothing offers the same range of highly fashionable and colourful designs as its synthetic and cotton counterparts, making it a popular choice for its style as well as its soft feel and superior insulation and moisture wicking properties.

Whilst sales of insulating base layers are to be expected in the winter, as warmer weather approaches sales usually start to fade; however Icebreaker clothing sales are continuing to rise at Purekit.com. The reason is that Icebreaker clothing also works perfectly well in the summer to keep the body cool, and has the design and styles to work just as well as stylish outer wear as warm underwear. With such versatility, comfort and great styles it is no surprise that UK outdoor enthusiasts are buying up stocks of Icebreaker clothing at Purekit.com in their droves, and it is unlikely that sales are likely to drop as the UK public fast catches onto the full benefits of New Zealand merino woollen clothing.

Animal Pro Team to compete against each other at the FlowHouse launch party

Fri, 21 May 2010 09:27:57 GMT

Animal, the freesports apparel brand is getting geared up for the launch of the first ever UK indoor FlowHouse surf centre which opens its doors to the public in June.

FlowHouse is a totally unique and custom-built facility bringing the Californian Surf Culture to the heart of England. The centrepiece of this innovative venue is a FlowRider. Created by American Tom Lochtefeld the FlowRider is a sheet wave technology that allows riders to surf on a high-energy film of water.

Animal team riders will be there at the opening to try out the new FlowRider and compete against each other in a team competition to see which pro is the master of the waves.

Animal Event manager Sonia Shaw comments: "The imminent opening of the Flowhouse is causing a lot of excitement at head office and with our Pro team riders.

"Riders from a cross section of our freeride team have been invited to show off their skills. They will compete against each other to establish which sport is the most transferable on the FlowRider. Start placing your bets on who’s going to win: Johno Verity, Dom Harington, Steph Caller, Elliott Dudley, Jack Johns, Aaron Shrosbree and Becky Hammond will all be at the Flow House showing us their surfing skills."

To celebrate the launch of FlowRider, the Animal team will be decked out in the new Summer Injection range which is now available to customers on the official Animal clothing e-store. The Injection range features plenty of summer brights and fresh graphics for men, women and children. There is also an accessory range featuring Animal bags, hats and other accessories.

The online Animal outlet continues to have exclusive opportunities and competitions for its shoppers as well as free delivery, free returns on all orders and a safe, secure shopping online experience. The E-Store also stocks one of the widest selections of Animal products available in the UK including clothing, watches, bags, footwear, eyewear and accessories, as well as some great value Animal clearance products.

Animal aligns itself as a lifestyle brand based around a number of core sports including surfing, windsurfing, kitesurfing, bodyboarding, mountain biking, BMX, wakeboarding, freeskiing, snowboarding and motorcross. Animal also sponsors key events across these sports and has a team of riders ranging from youth development through to professional.

About Animal
Established in 1987 in Poole, Dorset, Animal is one of the UK's leading freesport brands specialising in the design, marketing and retailing of freesports influenced Animal Hoodies, technical clothing, footwear, luggage, eyewear, accessories and watches.

Actively involved within the freesports of surfing, snowboarding, windsurfing, kitesurfing and mountain biking, Animal sponsor high profile riders and operate a number of academies and camps giving newcomers and experienced riders the opportunity to pursue their chosen sports further.

Topshop launches its new spring summer collections

Fri, 15 Jan 2010 16:08:06 GMT

Topshop, the award winning clothing retailer, has announced the launch of its new Spring/Summer collections, combining casual, sassy streetwear, festival trends and sleek military inspired sportswear.

For Spring/Summer 2010 Topshop has embraced four distinct styling trends with its new Parisienne, Meadow, Downtown and Saloon collections.

The Parisienne collection offers flirty, feminine and fun styles featuring stripes, polka dots and pearls combined with flouncy dresses, boucle jackets, embroidered tees and accessories. Blouses, prim tailoring and casual tees also feature in this collection, with spotty tights and oversized bows adding a playful touch.

The Meadow collection invites customers to take a trip to the English countryside with billowing chiffon, bleached denim womens jeans and delicate florals that conjure up the impression of a summer's day. Toughened-up with studded waistcoats, lace-up boots and leather accessories, lace, crochet and intricate embroidery in the collection are given a harder edge for spring.

Mixing experimental fabrics, futuristic shapes and sporty detailing, the Downtown collection has a luxurious, yet pared down aesthetic, with a laid-back, urban edge and slinky harems with hidden zips, bodycon pieces in graphic prints and leggings with power mesh inserts.

From womens blazers to luxe joggers, these sporty, versatile separates offer a bold, bright edge with futuristic prints and fluoro accessories.

Saloon, the final collection in Topshop's Spring/Summer 2010 range, features a series of cancan ruffles, saloon inspired frills, broderie anglaise and delicate cutwork. When teamed with indigo denim, beaten-up leather and casual canvas, the dusty coloured tulles and sun-faded prints reflect the warm, heady nights of the Wild West. The pretty patchwork and faded Americana prints prevalent in the collection are embellished with accessories boasting fringing and tassels.

A video highlighting the Spring/Summer 2010 Topshop collections can be found on the Topshop website.

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About Topshop:
Topshop was established in 1964 and is part of Arcadia Group Ltd. Sir Philip Green became owner of Arcadia Group Ltd in 2002.

Topshop is continually recognised as being an authority on women's fashion, having won several awards for design reputation and new services. Topshop offers a full range of womens fashion, from dresses and jeans to blouses, accessories, shoe boots and other footwear, both formal and casual.

Topshop was the first fashion retailer to show on schedule at London Fashion Week in September 2005 and continues to grow its reputation for supporting exciting new talent at London Fashion Week.

Topman launches new designer white T-shirt project

Tue, 02 Jun 2009 17:18:59 GMT

Topman has launched the fourth in a series of projects which invites a handful of designers to create their ideal version of a staple wardrobe piece. This season sees the humble white T-shirt reworked by designers Richard Chai, Phillip Lim, Christopher Shannon, Juun J, JW Anderson and Henry Holland alongside the in-house Topman design team.

Both JW Anderson and Christopher Shannon have shown their designs with Topman previously through the MAN partnership with Fashion East which started eight seasons ago.

JW Anderson presented designs as part of MAN AW09 and is widely being hailed as one to watch. His design uses an eclectic mix of details: a long raglan sleeve finished with a shirt cuff, split shoulder button detail and a scoop back hem. The overall look is reminiscent of a traditional shirt.

Christopher Shannon has twice shown as part of MAN and is renowned for re-working sportswear. For the latest project, Shannon has designed a T-shirt using his trademark all-over print design. This design is available in two colourways; one a tonal white-on-white print and the other a black-on-white contrast print.

MAN has been the only on-schedule menswear show for a number of years and was the catalyst to this year's successful AW09 dedicated menswear day. MAN enables a handful of young designers to show their collections during London Fashion Week.

US designer, Phillip Lim, has taken his inspiration for the latest project from Asia, using origami style folded pleats to create a bib front T-shirt design, a leisurewear piece that has transpired from a tailored shirt design.

New York based designer, Richard Chai, has gained a cult following as part of the new wave of American menswear designers. Chai has kept his T-shirt design simple using asymmetrical patchwork shapes to create a simple yet effective design.

Originally from Korea Juun J made his debut in 2007 at Paris Fashion Week, now he is a regular on their schedule. Juun J has produced a poncho style oversized hooded T-shirt design to create a distinctive streetwear feel.

Henry Holland, who is famed for his tongue in cheek slogan T-shirts has this time gone for a simple approach by producing a straightforward monochromatic T-shirt with a contrast 'H' appliqué which is complimented by a square neckline.

This time Topman Design has produced two design options to meet the project brief. The first is a boxy oversized T-shirt with a non-functional oversized pocket design. The second is a double layered T-shirt composed of two varying neck lines with a tubular folded hem.

The full range of white T-shirts from the new project are being made available from the flagship Topman in Oxford Circus London and New York stores as well as online at topman.com. The range will also be available in New York, Sweden, Japan, Russia, Singapore, and Thailand.

About Topman:
Topman offers the latest in mens fashion, encompassing mens shorts, mens printed T-shirts, retro T-shirts and a range of styles to suit every shopper. Topman's extensive mens clothing collection embraces everything from the latest fashion trends to classic pieces, and extends to mens shoes, accessories, mens underwear and formal wear. Topman also provide the simplest way to search for and buy mens clothing, placing it among the leading fashion retailers in the UK market

Top Articles Tagged with clothing

Littlewoods Europe announces launch of wish list service

UK Public Chooses Merino Wool over Synthetics

Animal Pro Team to compete against each other at the FlowHouse launch party

Topshop launches its new spring summer collections

Topman launches new designer white T-shirt project