The Childrens Mutual reports early retirement threatened due to costly kids

Tue, 16 Mar 2010 15:55:36 GMT

The Children's Mutual, a leading Child Trust Fund provider, has revealed that millions of parents in Britain are being forced to postpone their retirement to meet the rapidly rising financial burden of supporting their adult children.

Research from the award winning Child Trust Fund provider has found 57% of parents of 18 to 30 year olds, say they have no choice but to retire later - with 43% expecting to work up to five years longer than they wanted because of the cost of their 'adult' children.

The news is worse for 9.3% of parents who believe they will now be forced to work over a decade longer with some abandoning the dream of retiring altogether.

Initially, 75% of parents planned to retire before they reached 65; now 40% have accepted the fact that they will not retire before the 'official' retirement age.

These stark figures show that 79% of parents claim their ability to save for their retirement has been impacted by the unplanned financial support being needed by their offspring - with a third of those (32%) suggesting it has been significant.

David White, Chief Executive at The Children's Mutual said; "Worryingly, the number of parents getting caught in this middle age parent trap will almost certainly continue to rise - however parents of today's youngsters can start to plan financially from the outset of having children and in so doing extricate themselves from this cycle.

"It's clear that the concept of a retirement age will become increasingly fluid and for some it might even become totally irrelevant. It is imperative that we empower parents of today's youngsters to ensure that their retirement dreams and the hopes for their offspring are not compromised. Investing in Child Trust Funds or other long term savings vehicle from the outset is one way to help ensure that the keel remains even."

Child Trust Funds are designed to provide a tax efficient, long term savings vehicle for all eligible children. Each eligible newborn child (born on or after 1 September 2002) receives a £250 Child Trust Fund voucher (£500 for low income families) from the government when their parents register for Child Benefit. The government will make a second contribution of £250 (£500 for low income families) when the child reaches seven and is considering a third in the child's teenage years. Parents, family and friends can all then add to this account up to a maximum value of £1,200 each year.

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Notes to editors:
Research from The Children's Mutual was undertaken by 72 Point during January 2010 and polled 1,484 parents of children aged 18 and over.

About The Children's Mutual - Home of the Child Trust Fund
The Children's Mutual's mission is to help parents, grandparents, family and friends fulfil their hopes for today's children. The Children's Mutual is the only UK company that specialises in long term savings for children and is now the choice of one in four parents for their child's Child Trust Fund, with more than 775,000 accounts. This expertise has led several financial institutions and family-focused high street retailers to choose The Children's Mutual as their stakeholder Child Trust Fund provider.

The Childrens Mutual reports growth of parents funding their adult children

Fri, 19 Feb 2010 12:14:50 GMT

The Children's Mutual, a leading Child Trust Fund provider, has revealed that the cost of having adult children is hitting parents hard, with its new research showing they expect the cost of supporting an 18 to 30 year old to exceed £30,000. Their findings highlight the growth of a generation of Yuckies (Young Unwitting Costly Kids), with 93% of parents funding their adult children.

Yet many of these parents haven't planned for the costs and are putting their own financial futures on the line - 28% have either remortgaged or plan to remortgage to fund their Yuckie, with more than half of all parents borrowing to assist with costs.

The Children's Mutual also found that it's the Yuckies who are necessitating everyday purse tightening in families - two thirds of parents say they have had to or will reduce their day-to-day living costs to fund their adult child, from shopping more economically for food (28%), selling their cars (7%) and monitoring the use of heating and lighting at home (42%).

David White, Chief Executive of The Children's Mutual, said: "These figures unveil the stark reality of the cost of being a parent. No longer does turning 18 mean financial independence - in fact 16% of parents questioned expected their child to remain financially dependent on them into their thirties and beyond.

"The families we questioned had just one message for parents whose children are still young - save, save, save. More than half agreed that if they'd have known when their child was born what they now know about the cost of having an adult child they would have saved more through the years, with just 13% having saved regularly in preparation. These figures give us a very clear warning - children aren't financially independent at 18 and parents need to plan for this to save their whole family's financial future."

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Notes to editors
Research from The Children's Mutual research was undertaken by 72 Point during January 2010 and polled 1,484 parents of children aged 18 and over.

About The Children's Mutual - Home of the Child Trust Fund
The Children's Mutual's mission is to help parents, grandparents, family and friends fulfil their hopes for today's children. The Children's Mutual is the only UK company that specialises in long term savings for children and is now the choice of one in four parents for their child's Child Trust Fund, with more than 750,000 accounts. This expertise has led several financial institutions and family-focused high street retailers to choose The Children's Mutual as their stakeholder Child Trust Fund provider.

The Children's Mutual reports CTFs have revolutionised child savings

Thu, 11 Feb 2010 10:18:33 GMT

The Children's Mutual, a leading Child Trust Fund provider, has revealed new research that, five years on from the first CTF vouchers being issued, the introduction of the CTF has revolutionised long-term savings for children.

With every eligible child born since 1 September 2002 having a CTF account, 2010 will see more than five million children holding CTFs.

The Children's Mutual has revealed that around half of their CTF customers set up a monthly direct debit on the day they open their child's account. If you look at wider industry statistics, 31% of CTFs receive some form of additional saving. Before the Child Trust Fund was introduced, just one in five families were saving over the long-term for their children.

In addition, while nearly three quarters of parents choose to proactively open their child's CTF account, a survey by the awards winning Child Trust Fund provider found that when asked over one in 10 parents with CTF vouchers were opting to let the government open the account for them - making an engagement rate of 85%. Compared to engagement rates of other savings products - 40% of the adult population has a private pension and 30% have an ISA - the CTF has driven the UK adult population to engage.

The Children's Mutual also found that currently 1.4m parents, family and friends are contributing to their children's accounts with in excess of £22m being added every month - money set to help towards the cost of higher education, first homes and beyond. As a result they estimate £2.74 billion will be available to young adults each year as they turn 18.

According to its calculations, 50% of the government CTF investment so far is going to 1.5 million families on the lowest incomes (under £15,000), with families in the lowest income bracket saving a higher proportion of their household income for their children than those in more affluent groupings.

David White, chief executive of The Children’s Mutual, said: "To those of us involved with the CTF, five years has gone by in the blink of an eye. And yet in that short amount of time, the results have been startling - the CTF has done what no other savings account has achieved before - getting the mass UK population engaged and saving. We're delighted that parents have engaged with the first universal savings scheme, realising that the only realistic way to fund their adult children's futures is to start saving now."

Please view our footnotes.

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About The Children's Mutual - Home of the Child Trust Fund
The Children's Mutual's mission is to help parents, grandparents, family and friends fulfil their hopes for today's children. The Children's Mutual is the only UK company that specialises in long term savings for children and is now the choice of one in four parents for their child's Child Trust Fund, with more than 750,000 accounts. This expertise has led several financial institutions and family-focused high street retailers to choose The Children's Mutual as their stakeholder Child Trust Fund provider.

The Childrens Mutual reports parents persist in saving

Fri, 29 Jan 2010 14:36:43 GMT

The Children's Mutual, a leading Child Trust Fund provider, has reported that the latest figures from HM Revenue and Customs (HMRC) show that parents are persisting in saving for their children and engaging with the Child Trust Fund.

The new quarterly Child Trust Fund statistics released by the HMRC have revealed that nearly three quarters of all Child Trust Funds (CTFs) are proactively opened within a year of a child's birth. However, according to a new analysis from The Children's Mutual, this figure only tells part of the story of parents' engagement with saving for their children.

The award winning Child Trust Fund provider found that while the vast majority of parents open an account for their child rather than waiting for the Government to do so, many of those who don't are making a proactive decision not to while others are understandably busy with their new baby.

David White, Chief Executive of The Childrens Mutual, said: "Because the CTF is universal, every single eligible child receives an account, but what is impressive is that nearly 75% of parents choose to proactively open the account and around half of our customers start saving on a monthly basis immediately."

According to its research among parents of young children, over one in 10 parents actively choose not to open an account and to let the Government do so on their behalf, citing their lack of familiarity with financial matters. In addition, research among parents who haven't opened accounts found that 27% say it is because they haven't had time to think about it - not surprising considering a new baby has a profound effect on family life.

Mr White said: "Attention is often paid to the quarter of parents who do not open accounts, accusing them of not engaging with, or being interested in the CTF, but our research shows that parents are far more engaged than many would believe. We found that over one in 10 parents, with CTF vouchers to place, said they would choose to let the Government open their child's CTF and of those who haven't opened accounts, the number one reason is because they are understandably focusing on the here-and-now. The beauty of the CTF is that it allows for this, with the Government opening accounts on behalf of parents if they don't do it themselves, meaning that no child will miss out.

"Engaging 85% of the population to do anything is phenomenal when you consider that when it comes to matters financial just 40% of the adult population has a private pension and only 30% of those eligible have an ISA. The Child Trust Fund has done what no other savings product has done before - captured the imagination of the general population - and parents should be praised not chastised for acting in the interests of their children and recognising the importance of saving over the long term particularly at such a busy time in family life."

Child Trust Funds are designed to provide a tax efficient, long term savings vehicle for all eligible children. Each eligible newborn child (born on or after 1 September 2002) receives a £250 Child Trust Fund voucher (£500 for low income families) from the Government when their parents register for Child Benefit. The Government will make a second contribution of £250 (£500 for low income families) when the child reaches seven and is considering a third in the child's teenage years. Parents, family and friends can all then add to this account up to a maximum value of £1,200 each year.

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Notes to editors

About The Children's Mutual - Home of the Child Trust Fund
The Children's Mutual's mission is to help parents, grandparents, family and friends fulfil their hopes for today's children. The Children's Mutual is the only UK company which specialises in long term savings for children and is now the choice of 1 in 4 parents for their child's Child Trust Fund, with more than 750,000 accounts. This expertise has led several financial institutions and family-focused high street retailers to choose The Children's Mutual as their stakeholder Child Trust Fund provider.

The Childrens Mutual launches new Pocket Money site to help families

Tue, 12 Jan 2010 17:23:22 GMT

According to new research from The Children's Mutual, the old saying that good manners cost nothing is not strictly true, as 44% of children are now financially rewarded for good behaviour.

Award winning Child Trust Fund Provider, The Children's Mutual, has revealed that as well as good behaviour, parents are also offering an 'honest wage' for a hard day's work. 37% of children 'earn' their pocket money by helping out with chores around the home and 19% fill their piggy banks by helping out with the family pet.

As the Government announces plans to make financial education compulsory for children as young as five from 2012, leading Child Trust Fund provider The Children's Mutual has launched a new Pocket Money Petz microsite which has been created to help parents teach their children about pocket money and saving.

Children can choose a 'virtual' pet, from a dog to a dinosaur, to help them learn to boost, manage and save their pocket money earnings, and while children have fun deciding which character to accompany them through PocketMoneyPetz, their parents can put a value against each chore to help them learn the value of money.

Tony Anderson, Marketing Director at The Children's Mutual, said: "As children are receiving more and more pocket money in return for undertaking household chores, helping with the family pet and their good behaviour, we created Pocket Money Petz to help spark their imaginations about earning and saving money."

According to The Children's Mutual research, the going rate for pocket money has increased by a whopping 83% in a single generation from when their parents received pocket money until today. Parents are already giving an average of £2.85 a week to their child, with many (27%) parents expecting to increase this amount by £1 each year.

However, despite the rise in pocket money, The Children's Mutual research showed that parents are often unsure of how much to 'pay' their children and can feel pressurised to compete with how much other parents give. Nearly one in five (18%) said there was pressure to conform to a 'market rate' and 16% said they feel they pay too much but 'have to go with what everyone gets'. In response to these concerns, The Children's Mutual has also created a Parents' Pocket Money Guide which offers advice on teaching children about money, how to give pocket money, when to start and how much to give and how often.

Children also have their own user-friendly Pocket Money Guide which helps them to understand where money comes from, how to budget, keeping money safe, and ways of saving for the items they want. The colourful guide also comes with ready reckoners and games to help children become more familiar and used to dealing with money.

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Notes to editors:
Research undertaken by 72 Point on behalf of The Children's Mutual. 2070 respondents were polled.

About The Children's Mutual - Home of the Child Trust Fund
The Children's Mutual's mission is to help parents, grandparents, family and friends fulfil their hopes for today's children. The Children's Mutual is the only UK company that specialises in long term savings for children and is now the choice of 1 in 4 parents for their child's Child Trust Fund, with more than 750,000 CTF accounts. This expertise has led several financial institutions and family-focused high street retailers to choose The Children's Mutual as their stakeholder Child Trust Fund provider.

The Childrens Mutual reveals that just one in five parents has a will

Tue, 12 Jan 2010 14:11:06 GMT

According to new research by leading Child Trust Fund (CTF) provider The Children's Mutual, just 18% of parents have written a will, yet many are unaware that should the worst happen and the parents die without having appointed a guardian, the child may not be looked after by their chosen carer and it will be up to the courts to decide where they live. The Children's Mutual is therefore urging parents to make and keep just one New Year's Resolution this year - to write a will.

According to research by The Children's Mutual, the majority of parents who hadn't written a will said it was because the task was 'sitting on the to do list' but wasn't a priority (35%), 32% said they hadn't found the time and 27% said they couldn't afford to write a will. To help address these concerns, The Children's Mutual has put together a simple Will Writing Checklist which is available on request to assist parents ahead of writing a will and is offering a discounted rate for a standard will of £50 plus VAT through its Will Writing Service in partnership with Flint Bishop Solicitors.

The Childrens Mutual is calling on parents to act to protect their children and is urging the one in three (27%) parents it surveyed who said they planned to write a will, to do just that this year.

Tony Anderson, Marketing Director at The Children's Mutual, said: "The majority of parents have writing a will on their to do list but we're urging them to put their New Year's Resolutions to good use in 2010 and make it happen. While it's something no parent wants to think about, getting a will written and their paperwork in order so they know their child will be cared and provided for will be a huge weight off their mind."

Of the parents questioned who have a will, their top reasons for writing one were to ensure their partner inherited their estate and because they wanted to decide who would look after their children should the worst happen.

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Notes to editors
Research by The Children's Mutual Brand Tracker Wave 20 and 21

About The Children's Mutual - Home of the Child Trust Fund
The Children's Mutual's mission is to help parents, grandparents, family and friends fulfil their hopes for today's children. The Children's Mutual is the only UK company which specialises in long term savings for children and is now the choice of 1 in 4 parents for their child's Child Trust Fund, with more than 750,000 CTF accounts. This expertise has led several financial institutions and family-focused high street retailers to choose The Children's Mutual as their stakeholder Child Trust Fund provider.

The Childrens Mutual reports kids unaffected by recession this Christmas

Tue, 24 Nov 2009 15:46:39 GMT

According to research by a leading Child Trust Fund (CTF) provider, The Children's Mutual, children in the UK are set for a bumper Christmas this year, receiving £5 billion of presents. With generous friends and family set to spend 20% more than last year on youngsters, it seems the recession is not impacting kids' stockings just yet.

The average UK child will receive £380 worth of presents this year, compared to £316 in 2008. In total, UK kids will have over £4 billion worth of toys and other presents underneath their trees, along with £960 million in cash, with each child receiving an average of £73. More than a quarter of lucky UK children will get £100 or more.

The Children's Mutual is urging parents to take advantage of the generosity of friends and family this Christmas by asking them to invest in a present that could last a lifetime.

David White, Chief Executive of The Children's Mutual, said: "It's great news that the recession is not affecting kids' stockings this Christmas. However we are urging parents to think about their children's futures and ask friends and family to invest a portion of this money for the long-term."

The Children's Mutual also found that a lot of money is spent on presents that often don't last for more than a couple of months.

David White continued: "Around £200 is spent on presents that won't make it past Easter, but if this money was invested in a Child Trust Fund each year, it could be worth £6,100* by the time it matures when the child turns 18. This way friends and family can give a gift that could last well beyond the child's 18th birthday and providing them with a nest egg for the future."

According to figures from The Children’s Mutual, top ups into Child Trust Funds get a timely boost at Christmas with an average increase in ad hoc payments of just under 25%** during the festive period.

Child Trust Funds are designed to provide a tax efficient, long term savings vehicle for all eligible children (born on or after 1 September 2002). Each newborn child receives a £250 Child Trust Fund voucher (£500 for low income families) from the Government when their parents register for Child Benefit. The Government will make a second contribution of £250 (£500 for low income families) when the child reaches seven and is considering a third in the child's teenage years. Parents, family and friends can all then add to this account up to a maximum value of £1,200 each year.

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Notes to editors
Commissioned by The Children's Mutual, The Parenting Matters Report questioned 2070 parents with children aged 5-15 in May 2009.

* Future projected values based on £200 being invested once a year (excluding the government's contributions) for 18 years in a stakeholder CTF account and assuming an investment return of 7% a year, and charges of 1.5% of the CTF account value each year.
** Based on ad hoc payments made into The Children's Mutual CTF accounts in Jan 09 compared to the rest of the previous year.

About The Children's Mutual - Home of the Child Trust Fund
The Children's Mutual's mission is to help parents, grandparents, family and friends fulfil their hopes for today's children. The Children's Mutual is the only UK company which specialises in long term savings for children and is now the choice of 1 in 4 parents for their child's Child Trust Fund, with more than 725,000 accounts. This expertise has led several financial institutions and family-focused high street retailers to choose The Children's Mutual as their stakeholder Child Trust Fund provider.

The Children's Mutual launches What I Want To Be webmercial

Tue, 24 Nov 2009 13:55:37 GMT

The Children's Mutual, a leading Child Trust Fund provider, has captured the career aspirations of kids in the UK in its new webmercial and microsite.

Dressed to reflect the most popular career choices, babies from seven to 11 months are seen acting out different job roles in the 50 second web ad.

The What I Want To Be webmercial was prompted by research from The Childrens Mutual into the dream jobs of the nation's children entitled What I Want To Be. Every year the research tracks the career aspirations of children as they grow up, to explore how social and economic factors might affect their ultimate career choices.

The brains behind the ad, Head of Online at The Children's Mutual and dad of one, Nathan King said: "We wanted to engage with a new generation of parents who enjoy and respond to online media. We understand families and their desire to help their children fulfil their ambitions. So while the ad and microsite are a lot of fun our products support parents in helping their children to reach their goals."

The project isn't the first time The Children's Mutual has broken new ground as a CTF provider. The family finance specialist also created the first branded CTF TV advert encouraging parents to save for their children as well as a recently launched animated guide to the Child Trust Fund. The webmercial and CTF microsite now form part of the company's evolving social media engagement strategy.

According to King: "Personal finance is very few people's favourite subject but it is a crucial part of daily life. As a family finance specialist we want to try everything we can to help make saving and planning for the future as engaging and straightforward as it can be."

Child Trust Funds are designed to provide a tax efficient, long term savings vehicle for all eligible children. Each eligible newborn child (born on or after 1 September 2002) receives a £250 Child Trust Fund voucher (£500 for low income families) from the Government when their parents register for Child Benefit. The Government will make a second contribution of £250 (£500 for low income families) when the child reaches seven and is considering a third in the child's teenage years. Parents, family and friends can all then add to this account up to a maximum value of £1,200 each year.

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Notes to editors:
The What I Want To Be ad was directed by Steve Clarke and produced by Production International.

About The Children's Mutual - Home of the Child Trust Fund
The Children's Mutual's mission is to help parents, grandparents, family and friends fulfil their hopes for today's children. The Children's Mutual is the only UK company which specialises in long term savings for children and is now the choice of 1 in 4 parents for their child's Child Trust Fund, with more than 725,000 accounts. This expertise has led several financial institutions and family-focused high street retailers to choose The Children's Mutual as their stakeholder Child Trust Fund provider.

The Children's Mutual launches animated guide to Child Trust Funds

Fri, 13 Nov 2009 12:35:07 GMT

Leading Child Trust Fund provider The Children's Mutual is pleased to announce the launch of a new cartoon guide to Child Trust Funds - the first of its kind in the marketplace.

The cartoon guide is a five minute animation in a graphic style reminiscent of perennial children's favourite, Fuzzy Felt. During the film, busy new mum, Mel, (and baby Emily) explain what the Child Trust Fund is, the different sorts of funds that are available, their individual features, how to find a provider and how to go about applying for a fund.

The Child Trust Fund guide has additional link-back buttons at the end that allow viewers to go directly back to sections of particular interest and watch them again. It also gives clear direction to alternative information sources including HMRC.

Marketing Director, Tony Anderson, said: "We appreciate that new parents have very little free time and when they do get a chance to sit down they aren't necessarily in the mood to wade through financial paperwork or regulatory terminology. But they still want to be sure that they are making the right choices for their children. This is where our animated guide provides a completely new approach to helping customers – through carefully chosen language and functionality. It provides all the salient information about CTFs in easy to understand language and simple to access bite size sections."

The cartoon guide can be viewed at The Children's Mutual's own website and is also available for publications and sites to host themselves to help their own audiences to more easily understand the Child Trust Fund.

Tony concluded: "Opening a Child Trust Fund account can seem like a daunting task, but with our new guide it needn't be. All we ask is that parents give us just five minutes of their time to help them make an informed decision."

Child Trust Funds are designed to provide a tax efficient, long term savings vehicle for all eligible children. Each eligible newborn child (born on or after 1 September 2002) receives £250 (£500 for low income families) from the government when their parents register for Child Benefit. The Government will make a second contribution of £250 (£500 for low income families) when the child reaches seven and is considering a third in the child's teenage years. Parents, family and friends can all then add to this account up to a maximum value of £1,200 each year.

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About The Children's Mutual - Home of the Child Trust Fund
The Children's Mutual's mission is to help parents, grandparents, family and friends fulfil their hopes for today's children. The Children's Mutual is the only UK company that specialises in long term savings for children and is now the choice of 1 in 4 parents for their child's Child Trust Fund, with more than 675,000 accounts. This expertise has led several financial institutions and family-focused high street retailers to choose The Children's Mutual as their stakeholder Child Trust Fund provider.

The Childrens Mutual reveals CTFs are the most successful UK savings scheme

Fri, 06 Nov 2009 15:18:48 GMT

The Children's Mutual, leading Child Trust Fund (CTF) provider, has highlighted that according to new HM Revenue & Customs (HMRC) figures, the CTF is the most successful savings scheme in the UK.

The Children's Mutual's analysis of the HMRC 2009 CTF report reveals that families are far more engaged with the CTF than other long-term savings products. According to the report, 74% of families proactively opened CTF accounts within a year of their child being born, yet just 40%* have a private pension and only 30% of the eligible adult population have ISAs.

Over 4.6 million children now have Child Trust Fund accounts and almost £2 billion has already been saved for children's futures.

David White, Chief Executive of The Childrens Mutual, said: "The Child Trust Fund is changing the nation's savings habits in a way that adult's savings plans have not".

According to its customer data, October has been the strongest month ever with even more parents opening accounts. The Children's Mutual also announced record numbers of parents setting up a direct debit from outset this year.

David White continued: "The fact that three quarters of families are opening a Child Trust Fund account within a year of their baby being born is great news particularly when you look at the take up compared to adult's usage of ISAs or pensions.

These new figures demonstrate the widespread support of parents towards long-term savings and their commitment to doing the best for their children's futures. Families tell us that without the CTF, they just wouldn't be saving for their children so early on."

According to The Children's Mutual figures, half of its CTF customers are committing to long-term savings from the very beginning of their children's lives by starting a monthly direct debit averaging £24 a month. Over an 18 year period, this could produce a fund of £9750 into a CTF**.

David White said: "Through the CTF, in the future all 18 year olds will have the opportunity to start adult life with an asset and this should have a major impact on their lives and the wider economy."

Child Trust Funds are designed to provide a tax efficient, long term savings vehicle for all eligible children. Each eligible newborn child (born on or after 1 September 2002) receives a £250 Child Trust Fund voucher (£500 for low income families) from the Government when their parents register for Child Benefit. The Government will make a second contribution of £250 (£500 for low income families) when the child reaches seven and is considering a third in the child's teenage years. Parents, family and friends can all then add to this account up to a maximum value of £1,200 each year.

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Notes to editors
Figures from HMRC CTF Statistics 2009 and TISA September 2009
* Family Resources Survey, Department for Work and Pensions – published Summer 2009
** Projected value based on investing £24 a month (plus the Government's initial £250 voucher and another £250 at age 7) for 18 years in a stakeholder CTF account. Includes assumed investment return of 7% a year, with charges of 1.5% of the CTF account value each year. Projected values cannot be guaranteed as the value of shares goes up and down. So the final payout could be more or less.

About The Children's Mutual - Home of the Child Trust Fund
The Children's Mutual's mission is to help parents, grandparents, family and friends fulfil their hopes for today's children. The Children's Mutual is the only UK company which specialises in long term savings for children and is now the choice of 1 in 4 parents for their child's Child Trust Fund, with more than 725,000 accounts. This expertise has led several financial institutions and family-focused high street retailers to choose The Children's Mutual as their stakeholder Child Trust Fund provider.

The Childrens Mutual launches CTF Cashback site to help families save while they spend

Tue, 03 Nov 2009 15:07:00 GMT

The Children's Mutual, leading Child Trust Fund provider, has revealed that expectant parents can earn over £200 by using its new shopping portal CTFCashback.co.uk to kit out their babies' nurseries.

Research shows that on average, British parents spend £3,383 decorating and furnishing a nursery with a further £605 spent on prams, buggies and car seats. If parents did this shopping through CTF Cashback, they could be earning financial rewards of up to £215.

Free to use, the site enables online shoppers to build up cash in £10 increments which can be placed directly into a bank account or a Child Trust Fund with The Children's Mutual.

The site, which offers members up to 20% cash back and lists over 1,000 retailers - many with additional voucher codes - can help parents and the wider family continue to save as the baby grows up too. By using CTFCashback.co.uk to purchase ongoing essentials such as nappies and baby wear right through to buying presents and even holidays.

Tony Anderson, Marketing Director at The Children's Mutual, said: "All parents quickly realise that buying everything they need and want for their child can be an expensive business. We created our CTF Cashback site to assist parents in getting great value for money on all their purchases, whilst being able to save towards their child's future".

Over 1,000 major retailers have already signed up to the scheme including leading brand favourites such as Mothercare, John Lewis, Kiddicare.com and Marks & Spencer. Collectively, retailers are offering www.CTFCashback.co.uk members average returns of over 5% through the site, with some offering up to 20% or lump sums of up to £85.

Tony Anderson continued, "When questioning expectant and new parents through our monthly poll, nearly 90 per cent* suggested that they would like to receive ‘money back' for their nursery shopping. We have taken this one step further so, whether it's buying baby grows and nappies or school uniforms and family holidays we wanted cash-strapped parents to be earning money every time they spend online. With so many pulls on household budgets, www.CTFCashback.co.uk offers a practical way of helping families to be savvy with their money and encourage them to save towards their children's futures."

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Notes to editors:
Figures from Gurgle.com Baby Budget April 2009 and from CTFCashback.co.uk as of 28 October 2009
* Source: The Children's Mutual Brand Tracker Wave 19

About The Children's Mutual - Home of the Child Trust Fund
The Children's Mutual's mission is to help parents, grandparents, family and friends fulfil their hopes for today's children. The Children's Mutual is the only UK company that specialises in long term savings for children and is now the choice of 1 in 4 parents for their child's Child Trust Fund, with more than 725,000 CTF accounts. This expertise has led several financial institutions and family-focused high street retailers to choose The Children's Mutual as their stakeholder Child Trust Fund provider.

The Childrens Mutual reports the rise of stay at home dads

Mon, 26 Oct 2009 11:36:17 GMT

According to new research by leading Child Trust Fund (CTF) provider, The Children's Mutual, contrary to concerns of an allegedly worsening work/life balance in the UK*, many fathers are electing to be at home either full or part-time, looking after their little ones and taking care of the house.

Following the birth of their children, 26% of dads decided to work part-time and nearly as many (24%) started working flexibly. 14% of dads chose to stop working outside the home altogether.

43% of these dads are responding to the current recession by spending even more time helping around the house, with only 27% feeling that they now need to become more focused on earning money.

Perhaps unsurprisingly, stay-at-home dads spend the greatest amount of their time each week looking after the children (4hrs 22mins) and cooking (3hrs 50mins), as well as arranging the family finances (3hrs 45mins). And even though they have more time to be with their children than full-time working dads, stay-at-home dads wished they could spend a further hour a day with their children.

David White, Chief Executive of The Childrens Mutual, said: "The changing role of dads within families is a positive step towards the greater recognition of what dads can and do contribute to family life. Dads play a vital role within their children's lives and their homes, so it’s great to see these changing family dynamics.

"One of the most important roles for every dad is being a provider for his children, whether that's as the main breadwinner or as the lead carer. Dads want to provide for their children now and will want to continue to do so as they grow up. One way dads can really help provide for their children is planning for the future and saving regularly over the long term. Contributing towards a Child Trust Fund is one of the ways dads can save for their children's futures. By opening a Child Trust Fund early and saving regularly and encouraging friends and family to contribute too, dads can help to give their children a financial springboard into adulthood."

Child Trust Funds are designed to provide a tax efficient, long term savings vehicle for all eligible children. Each eligible newborn child (born on or after 1 September 2002) receives a £250 Child Trust Fund voucher (£500 for low income families) from the Government when their parents register for Child Benefit. The Government will make a second contribution of £250 (£500 for low income families) when the child reaches seven and is considering a third in the child's teenage years. Parents, family and friends can all then add to this account up to a maximum value of £1,200 each year.

- Ends -

Notes to editors:
Figures refer to The Children's Mutual Working and Stay at Home Dads research, undertaken by 72 Point. 2,187 dads interviewed in June 2009.
* Telegraph.co.uk

About The Children's Mutual - Home of the Child Trust Fund
The Children's Mutual's mission is to help parents, grandparents, family and friends fulfil their hopes for today's children. The Children's Mutual is the only UK company that specialises in long term savings for children and is now the choice of 1 in 4 parents for their child's Child Trust Fund, with more than 725,000 CTF accounts. This expertise has led several financial institutions and family-focused high street retailers to choose The Children's Mutual as their stakeholder Child Trust Fund provider.

The Childrens Mutual wins Best Child Trust Fund Provider Award for the fourth year

Fri, 02 Oct 2009 17:03:03 GMT

The Children's Mutual has won the Best Child Trust Fund Provider Award from leading financial advice magazine Moneyfacts Investment Life & Pensions for the fourth year in succession.

The Children's Mutual fought off stiff competition from more than 70 Child Trust Fund providers - including several national banks and building societies - to win the celebrated award.

Based on a combination of the analytical expertise of the Investment Life & Pensions Moneyfacts research team and the opinions of its IFA readership, the Awards recognise companies that have consistently offered the most competitive products, the best levels of service and shown the greatest innovation during the last 12 months.

On winning for the fourth time marketing director of The Children's Mutual, Tony Anderson, said: "This is a great achievement for the organisation. To win the award every year since it was introduced makes me immensely proud of the hard work and professionalism of our employees here in Tunbridge Wells and our colleagues in partner relationships in Cheltenham and Glasgow.

"We try very hard to put customers at the heart of what we do and as a result we are the choice of one in four families opening a CTF account for their children. I’m delighted that our hard work and high standards continue to be recognised by professionals in our industry too."

Editor of Investment Life & Pensions Moneyfacts, Richard Eagling, said: "The Awards have become a highly sought after accolade of excellence within the financial services sector and recognise the outstanding achievements of providers which offer the very best products and service levels. The Children’s Mutual must have a winning formula. Being presented with this prestigious award on no less than four consecutive occasions is a magnificent achievement."

Actor and comedian, Chris Barrie, best known for his roles in Red Dwarf and The Brittas Empire hosted The Investment Life & Pensions Moneyfacts Awards at The Brewery, Chiswell Street, London on Friday 25 September 2009.

Child Trust Funds are designed to provide a tax efficient, long term savings vehicle for all eligible children. Each eligible newborn child (born on or after 1 September 2002) receives a £250 Child Trust Fund voucher (£500 for low income families) from the Government when their parents register for Child Benefit. The Government will make a second contribution of £250 (£500 for low income families) when the child reaches seven and is considering a third in the child's teenage years. Parents, family and friends can all then add to this account up to a maximum value of £1,200 each year.

- Ends -
About The Children's Mutual - Home of the Child Trust Fund
The Children's Mutual's mission is to help parents, grandparents, family and friends fulfil their hopes for today's children. The Children's Mutual is the only UK company that specialises in long term savings for children and is now the choice of 1 in 4 parents for their child's Child Trust Fund, with more than 700,000 accounts. This expertise has led several financial institutions and family-focused high street retailers to choose The Children's Mutual as their stakeholder Child Trust Fund provider.

The Childrens Mutual reveals the most popular baby names in the UK

Thu, 24 Sep 2009 11:33:24 GMT

According to research by The Children's Mutual, leading Child Trust Fund (CTF) provider, Jack and Olivia have maintained their position as the most popular baby names in the UK for a second year.

Jack leads the pack at the head of the Top 10 boys' names, which have remained the same for the past two years. However, a review of almost 150,000 new CTF account holder names revealed that the girls' names are more imaginative, varied and less traditional than the boys' names.

With newcomers Amelia and Evie entering the list this year, the Top 10 girls' names has had new entrants for the last three years despite Olivia clinching the top spot for the last two. Ava, Freya and Isabelle have entered the Top 20 for the first time. However in contrast, there have been falls for Grace, Lucy, Katie and Megan during 2009.

Within the top boys' names there are some signs of influence from celebrity names, with Lewis racing into the Top 20 and both princes' names, William and Harry, staying in the Top 10. Harry Potter also appears to have had some influence, with Harry and leading actor Daniel Radcliffe's first name both having moved up the chart.

Tony Anderson, Marketing Director at The Children's Mutual, said: "We've had lots of new children on our books in the past 12 months, with almost 150,000 new accounts opened, and it's always interesting to see how the trends in babies names change each year. We realise that choosing a name can be daunting for parents as they want to give their child the best start in life.

"As well as the choice of name, parents should also be considering their child's future and how they plan to save for important milestones such as university or a first car. If parents top up their child's CTF monthly by £24 - the average amount saved by customers - these 2009 babies could receive a lump sum of over £9,750* when they reach 18."

Child Trust Funds are designed to provide a tax efficient, long term savings vehicle for all eligible children. Each eligible child (born on or after 1 September 2002) receives a £250 (£500 for low income families) Child Trust Fund voucher from the Government when their parents register for Child Benefit. The Government will make a second contribution of £250 (£500 for low income families) when the child reaches seven and potentially a third in the child's teenage years. Parents, family and friends can then add to this account up to a maximum value of £1,200 each year.

- Ends -

Notes to editors
Research based on 149,847 new customers joining The Children's Mutual August 2008-09.
* Projected value based on £24 monthly investment (plus initial £250 Government voucher and another £250 at age 7) for 18 years in a stakeholder CTF account - assumed investment return of 7% per year with charges of 1.5% of CTF account value each year. Projected values cannot be guaranteed because the value of shares goes up and down. Final payout could be more or less than this.

About The Children's Mutual - Home of the Child Trust Fund
The Children's Mutual's mission is to help parents, grandparents, family and friends fulfil their hopes for today's children. The Children's Mutual is the only UK company which specialises in long term savings for children and is now the choice of 1 in 4 parents for their child's CTF, with more than 700,000 accounts. This expertise has led several financial institutions and family-focused high street retailers to choose The Children's Mutual as their stakeholder Child Trust Fund provider.

The Children's Mutual has won the Moneyfacts Award for Best Child Trust Fund Provider every year since its 2006 launch.

The Childrens Mutual announces seven year olds to lead new savings culture

Tue, 01 Sep 2009 12:18:17 GMT

The Children's Mutual's 'Turning Seven' report has revealed that the recession will have a positive impact on the savings habits of today's seven year olds. According to the leading Child Trust Fund provider, the current recession is developing a younger generation with a more responsible attitude towards money - the likes of which has not been seen since the end of the Second World War.

'Turning Seven', which delves into the financial attitudes of seven year olds and their parents, found that two thirds of parents polled insisted that their seven year old children were better informed about finances than they were at the same age. 47% also revealed their seven year olds have already saved up money for something specific, such as a computer game. The report highlights that the current generation of seven year olds will be much more pragmatic about money.

Two thirds of parents feel that their seven year olds now understand that money 'does not grow on trees' and are optimistic that the economic hardship currently being experienced is a positive for their children, with a third of parents believing it will make their child more astute and responsible with money. Indeed, 83% of UK parents now insist that their children 'earn' their pocket money.

David White, Chief Executive of The Children's Mutual, said: "We are all acutely aware that the recession has put many people in difficult financial situations, but what is surprising is that there has been a positive impact through prompting reflection and encouraging a change in attitude and behaviour. We know that many families are feeling the squeeze, but encouragingly, our report demonstrates that parents and children are creating a 'positive austerity' and are using the downturn as an opportunity to educate their children about the value of money which ultimately could alter savings habits in the UK from the ground up."

The 'Turning Seven' report has been released today to coincide with the oldest members of the Child Trust Fund Generation turning seven, and as a result receiving an additional £250 top up payment from the Government into their CTFs.

Child Trust Funds are designed to provide a tax efficient, long term savings vehicle for all eligible children. Each eligible newborn child (born on or after 1 September 2002) receives a £250 (£500 for low income families) Child Trust Fund voucher from the Government when their parents register for Child Benefit. The Government will make a second contribution of £250 (£500 for low income families) when the child reaches seven and is considering a third in the child's teenage years. Parents, family and friends can all then add to this account up to a maximum value of £1,200 each year.

- Ends -

Notes to editors
The 'Tuning Seven' report was commissioned by The Children's Mutual and undertaken by Next Big Thing in July 2009.

About The Children's Mutual - Home of the Child Trust Fund
The Children's Mutual's mission is to help parents, grandparents, family and friends fulfil their hopes for today's children. The Children's Mutual is the only UK company that specialises in long term savings for children and is now the choice of 1 in 4 parents for their child's Child Trust Fund, with more than 700,000 accounts. This expertise has led several financial institutions and family-focused high street retailers to choose The Children's Mutual as their stakeholder Child Trust Fund provider.

The Childrens Mutual reports £25 billion cost for 2009 university starters

Mon, 24 Aug 2009 11:39:43 GMT

The Children's Mutual has reported the cost of university for this year’s recent A-level graduates could be as high as £25 billion - almost £3 billion more than last year. The Children's Mutual warns that thousands of young adults celebrating their A-Level results and their parents may remain unaware of this rising cost.

According to the leading Child Trust Fund provider, the average student needs to find about £42,000 to fund three years at university, but this doesn’t take into account the costs of any further training they might want to do after their degree. Currently 87% of young people in the UK are receiving financial help from their parents and help towards university costs is something many students expect and parents expect to give*. Increases in year-on-year university costs also mean this bill will rise in future years.

One way parents of future scholars can help mitigate the rising costs is by saving regularly from when their children are very small. The Child Trust Fund (CTF) was created by the Government to provide every eligible child with a nest egg when they turn 18, with parents, friends and family all encouraged to help save. Launched in 2002, more than 4.4 million children now have a CTF account. Topping up a child's CTF on a monthly basis could result in a significant lump sum when the child turns 18, perfect for helping with university costs.

David White, Chief Executive of The Children's Mutual, said: "University can be as much of a millstone as it is a milestone. While parents will be pleased about their children's successes as they receive their A-level results and many look forward to university, the high costs involved can be a real financial strain to a huge number of students and their parents. For families planning to support their children through university, finding a lump sum to cover the costs can be very difficult. Often, parents are left with no other option but to dip into their savings or remortgage their house. This can have a serious impact on their own financial future.

"From 2020 all 18 year-olds will have access to their maturing Child Trust Funds as they enter adulthood and the money saved in these could make a real difference to both future university students and their parents."

Child Trust Funds are designed to provide a tax efficient, long term savings vehicle for all eligible children. Each eligible newborn child (born on or after 1 September 2002) receives £250 (£500 for low income families) from the Government when their parents register for Child Benefit. The Government will make a second contribution of £250 (£500 for low income families) when the child reaches seven and is considering a third in the child's teenage years. Parents, family and friends can all then add to this account up to a maximum value of £1,200 each year.

- Ends -

Notes to editors
Student figures based on The Children’s Mutual calculations of the National Union of Students (NUS) stats, workings available on request.
* Based on The Children's Mutual Financial Independence Report, February 2009.

About The Children's Mutual - Home of the Child Trust Fund
The Children's Mutual's mission is to help parents, grandparents, family and friends fulfil their hopes for today's children. The Children's Mutual is the only UK company that specialises in long term savings for children and is now the choice of 1 in 4 parents for their child's Child Trust Fund, with more than 675,000 accounts. This expertise has led several financial institutions and family-focused high street retailers to choose The Children's Mutual as their stakeholder Child Trust Fund provider.

The Childrens Mutual reports dads worth an additional £17,000 to families

Fri, 07 Aug 2009 10:08:17 GMT

According to new research by the leading Child Trust Fund (CTF) provider, The Children's Mutual, today's dads undertake a wide variety of tasks in and around the home, such as cooking, assembling toys, acting as the children's taxi service, doing the school run, organising family finances and doing DIY. This unpaid work is worth up to £17,000 a year, and is on top of the contribution to family life that a working dad's salary provides.

It is the children that really benefit from dad's helping hand, as their number one activity during the week is spending time with their children (4hrs6mins). This is followed by cooking (3hrs19mins), DIY (3hrs11mins) and arranging family finances (3hrs9mins).

David White, Chief Executive of The Children's Mutual, said: "Dads play such an important role within the home and in the lives of their children - our calculations show the additional monetary value that dads now have around the home, quite apart from the emotional value that they have, supporting their partner and children. It's great that looking after their children is so high on dad's agendas, but it's also really encouraging to see just how high up arranging the family finances are.

"Even in the current climate, dads are still looking to the future with 23% of working dads saying that saving for their children's futures is a top priority. Currently 57% are working on this by trying to save what they can regularly. Contributing towards a CTF is one of the ways dads can save for their children's futures. By saving regularly, and over the long-term, dads can help to give their children a financial springboard into adulthood that could be worth up to £37,100* when they reach age 18. This could be a massive help towards the cost of university or a deposit for their first home".

Child Trust Funds are designed to provide a tax efficient, long term savings vehicle for all eligible young children. Each eligible newborn child (born on or after 1 September 2002) receives £250 (£500 for low income families) from the Government when their parents register for Child Benefit. The Government will make a second contribution of £250 (£500 for low income families) when the child reaches seven and is considering a third in the child's teenage years. Parents, family and friends can all then add to this account up to a maximum value of £1,200 each year. The Government's preferred option is a Stakeholder Child Trust Fund account which is subject to strict guidelines governing investment type and charges. The Child Trust Fund provider manages the account until it matures and becomes available to the child when they are 18.

- Ends -

Notes to editors
Research undertaken by 72 Point for The Children's Mutual. 2,187 dads interviewed in June 2009. Research available on request.
* Based on investing £100 a month (plus initial £250 Government voucher and at age 7) for 18 years in a stakeholder CTF account. Assuming investment return of 7% a year, and charges of 1.5% of the CTF account value each year. Projected values aren't guaranteed because the value of shares goes up and down. Final payout could be more or less than this.

About The Children's Mutual - Home of the Child Trust Fund
The Children's Mutual's mission is to help parents, grandparents, family and friends fulfil their hopes for today's children. The Children's Mutual is the only UK company that specialises in long term savings for children and is now the choice of 1 in 4 parents for their child's Child Trust Fund, with more than 675,000 accounts. This expertise has led several financial institutions and family-focused high street retailers to choose The Children's Mutual as their stakeholder Child Trust Fund provider.

The Children's Mutual has won the Moneyfacts Award for Best Child Trust Fund Provider every year since its 2006 launch.

The Childrens Mutual reveals dads are kids number one heroes

Fri, 19 Jun 2009 12:11:22 GMT

Leading Child Trust Fund (CTF) provider, The Children's Mutual, has revealed that Dads are their children's number one heroes, fighting off stiff competition from super heroes, fairy tale princesses, alien fighters, cartoon explorers and world footballer of the year, Ronaldo. This new research from The Children's Mutual has been released to mark Father's Day.

The company spoke to 1,000 of its customers to find out who their children most admired and see how aspirations change over time. For five and six-year-olds, Dad topped the poll for both girls and boys. Mums also fared well, being runner up in the hero stakes for girls and finishing fifth for boys - well ahead of Superman and Batman.

Both Grandma and Granddad also feature in the children's top 10 hero list, with Grandma finishing 10th for girls and Granddad securing ninth spot for the boys, demonstrating the importance of the extended family for today's young children.

Tony Anderson, Marketing Director at The Children's Mutual, said: "Being a great dad can feel like a superhuman challenge and it's wonderful that today's five and six-year-olds can see past the special effects and costumes frequently found in children's popular fiction to appreciate their own home grown hero - Dad".

"Every dad wants to do the best they can for their children and one small part of this is planning for their futures - particularly if they are not going to automatically come into a Bruce Wayne sized inheritance. This is where we hope we can help. By saving money regularly into a Child Trust Fund, families can give their children a financial head start in life - by saving £24 a month into their CTF account from birth, the fund could be worth £9,700 by the time they turn 18. This increases to a potential £37,000 if the maximum £100 a month is invested - an enormous help towards covering university fees or paying for the deposit on a first home."

For further information visit The Children's Mutual.

- ENDS -

Notes to editors:
The findings come from The Children's Mutual's annual 'What I want to Be When I Grow Up' research. Parents of 1,000 children aged five and six were interviewed in 2006 and 2007 to track how their aspirations change over time.

Future projected values quoted based on investing £24 or £100 a month (plus £250 government vouchers at birth and age 7) for 18 years in a stakeholder CTF account. Assumed investment return of 7% a year, with charges of 1.5% of the CTF account value each year. Projected values cannot be guaranteed as shares can go up or down. Final payout could be more or less than this.

About The Children's Mutual - Home of the Child Trust Fund
The Children's Mutual's mission is to help family and friends fulfil their hopes for today's children. The Children's Mutual is now the choice of 1 in 4 parents for their child's Child Trust Fund, looking after more than 650,000 CTF accounts. The Children's Mutual made a significant contribution to the Government's Child Trust Fund consultation process and has won the The Moneyfacts Award for Best Child Trust Fund Provider every year since its 2006 launch.

The Children's Mutual is widely recognised by the business community and press as the industry expert, with financial institutions and family-focused high street retailers including ASDA, Boots, The Co operative, Lloyds TSB, Mothercare and regional bank and building societies across the UK choosing The Children's Mutual's as their CTF partner.

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