Burton reveals spring/summer 2012 trends

Mon, 09 Jan 2012 12:09:15 GMT

Burton has revealed its latest trends for spring/summer 2012, with the men's fashion retailer creating a masculine silhouette that is playful, sporty and easy to assemble.

Catering for cheeky chappies hitting the festival circuit hard as well as those Mod men addicted to tailoring, this season Burton focuses its trends to add a breath of fresh air to customer's new wardrobes.

Tailoring and formalwear takes inspiration from the Mod movement as Burton's Mod Men trend comes into its own but adds a 'laddy' twist. Focusing on slim and tailored fit suits, the trend for spring summer is sharp and clean and uses tonics and sheen to add a lustrous finish on suit fabrics.

Shirts are clean with considered details and new collar shapes while the trousers become that little bit narrower. Key pieces include the single breasted, notch lapel, tonic, slim fit suit in a rich blue that is sure to break a few bridesmaids hearts come the summer wedding season.

The new Modern Heritage trend takes inspiration from Savile Row and Jermyn Street but gives a modern twist through up to date cut and detailing. The heritage influence can be found in the use of fabrics, with the Prince of Wales check arriving in a grey 3 piece that wouldn't look out of place on the lawn at Brideshead.

Spring also sees the introduction of City Trekker, a trend that has nautical and sporty influences and creates a pared down way of dressing. Statements are made through colour blocking and combine fresh and bright tones alongside stones and navy blues.

This transitional trend has been inspired by city living and draws on the growing desire within urban landscapes for outdoor pursuits such as trekking and cycling. Key pieces include the anorak or utility inspired outerwear in bright colours, sweatshirts, chambray shirts, colour block tees, slim leg laundered chinos, Jack Purcel inspired plimsolls and coloured stripe tees.

Moving into summer, the Summer Trekker uses colour in abundance. This trend comprises of both casual and beach dressing and mixing this trend with neutrals and whites can make it more accessible as the loud colour pops are not for the faint hearted.

Key pieces include large scale striped tees and polos as well as geometric graphic tees, bleached out chambray shirts, bright coloured chinos and chino shorts, fresh short sleeve linen shirts and the coloured boat shoe.

Also available for summer is the new Festival trend from Burton, creating comfortable dressing that is easy to wear. Laundered finishes and garment dying, as well as warm and sun bleached colours, make this trend the epitome of laid back cool. Loose fitting vests, ethnic patterned tees, vintage cargo shorts, bleach wash twist denim jeans and slub check shirts create a look that is layered and earthy.

Men's accessories are also key, with lightweight scarfs and straw trilbies being the festival fail safe while lace up espadrilles and leather sandals are perfect for those days when no wellies are required.

About Burton:
Burton is the outfitter of the modern British man. It is one of the most successful menswear brands on the high street and has over 400 stores in the UK and Republic of Ireland.

Burton believes in combining accessible style with great value. It wants fashion to be easy and comfortable as well as stylish. The company prides itself on great fit, fabric and detail which can easily be added and combined to update any contemporary wardrobe. Burton embraces its British tailoring roots but also understands the importance of kicking back in a great pair of jeans and a hoodie. Burton loves a good laugh and it loves its sport, but it also knows the importance of "looking the business".

Burton launches mobile site

Thu, 15 Dec 2011 09:32:57 GMT

Burton has launched its new mobile site, making shopping at the store even easier, quicker and a whole lot more convenient.

With the ability to shop on the go, customers will be able to browse and buy straight from their mobiles on morning commutes, from the pub at the weekend, or at half time during the footie. For prospective mobile customers, the opportunity to purchase items from this leading mens clothing outfitter will be more instantaneous than ever, and achievable within just a few touches. Limited edition items, and exclusive offers are more quickly and easily redeemable to those who embrace mobile. Put simply, there's not a more convenient way to shop.

The mobile site will be accessible on all handsets, including the market leaders, iPhone and Blackberry.

This move from Burton comes as more and more fashion retailers are focusing their energies, and budgets, on mobile solutions for their increasingly tech savvy and time-poor customers, something which male brands in particular are viewing as essential development in order to retain their loyal customers.

A new way to reach out and speak to this demographic, Burton anticipates that the convenience of mobile shopping will be a key driver in transitioning male customers away from the high street and develop them into online, mobile, customers.

Arguably, male interaction with brands via social media not only indicates that men are more likely to become online shoppers, but, when interacting with the brand on the move, mobile customers too.

With mobile shopping on the up, and Christmas just around the corner, it seems there’s no better time than now to buy via mobile.

Following in the footsteps of other major players in the fashion industry, it's only a matter of time before Burton also develops apps of its own. With the promise of specific content and games for information hungry app users, the demand for an app is certainly already there and Burton aims to satisfy that demand in 2012.

About Burton:
Burton is the outfitter of the Modern British Man. It combines a long heritage of tailoring with a modern take on casual wear. Burton is one of the most successful menswear brands on the high street and has over 400 stores in the UK and Republic of Ireland.

Burton celebrates 150 years of the tuxedo

Mon, 21 Nov 2011 16:51:14 GMT

Burton, leading British menswear retailer, has revealed several different ways in which the classic tuxedo can be worn. As the Christmas party season approaches, the tux, which is due to celebrate its 150th birthday, can be a key item to own. The tux is best known as a special occasion suit, traditionally worn with a bowtie; however, Burton has found that it's more versatile than one might initially think.

According to Burton, the tux has become a cool and contemporary piece of clothing, and can be worn and styled in a multitude of different ways. For example, the menswear brand has declared that there's no reason why one couldn't wear a tux jacket with a casual t-shirt and a pair of jeans or chinos to form a more relaxed party outfit. Equally, a pair of belted Tux trousers can look just as sharp paired only with a smart shirt, tucked in and buttoned up to the collar. It's important to add well polished formal shoes to any tux or tailored outfit, as scruffy shoes will devalue an otherwise well put together look.

For Burton, the double-breasted silhouette is big news, as it's a new twist on the typically single-breasted tux jacket. Burton's Navy Birdseye Tux is an option for those looking for an easy alternative to black, without stepping too far away from that smart, versatile colour which lends itself to suiting so well.

The dinner suit is often considered an investment that every man should make, as it's the kind of classic suit that can be worn year-in and year-out. Though a mens tuxedo may seem like an extravagant garment, its innate versatility can make it a worthy investment. The dinner suit uses a variety of design details such as peak, shawl and notch lapels, enabling a range of unique tailoring options. Dinner suits also come in a mixture of fabrics, cuts and a grown-up colour palette of navy, slate, grey, charcoal and black. Pocket squares, bow ties and dress shirts with placket details and double cuffs can finish the look with style.

Some of the most unique pieces of tailoring that Burton has revealed are the velvet blazers, which breach the gap between casual and smart dressing, as they're easily dressed up and down. The velvet blazer is something a bit different and can form the basis of a 'desk-to-disco' look.

With any tailored fit suit, especially the tux, accessories are important in creating a unique personal style. People can choose cufflinks, ties and bow ties based on their fashion point of view. It is up to the individual to decide whether to buy accessories as fashion pieces or as investment items. For those favouring bolder, on-trend, statement pieces, specs, braces and pocket squares are very fashion-forward accessories.

- Ends -

About Burton:
Burton is the outfitter of the Modern British Man. It combines a long heritage of tailoring with a modern take on casual wear. Burton is a leading mens clothing brand on the high street and has over 400 stores in the UK and Republic of Ireland.

Burton believes in combining accessible style with great value. It wants fashion to be easy and comfortable as well as stylish. The company prides itself on great fit, fabric and detail which can easily be added and combined to update any contemporary wardrobe. Burton embraces its British tailoring roots with a range of mens suits but also knows the importance of casual wear. Burton loves a good laugh and it loves its sport, but it also knows the importance of "looking the business".

Burton introduces the Montague Burton collection

Wed, 26 Oct 2011 09:26:01 GMT

Burton has introduced the Montague Burton collection for autumn/winter 2011, a carefully edited clothing range that draws on Burton's heritage as a British brand with over 100 years' worth of history and style archives. The Montague Burton collection includes stylish men's jackets, coats, jumpers, cardigans, Burton suits and men's accessories.

Jackets and coats form the basis of this heritage collection for the cold weather months. Based on jackets and coats from the brand's first designs, their authenticity is maintained by being made in the same British mills and with the same British fabrics as they were in the early 1900's. Tweed and herringbone feature heavily within the collection, giving the range a country feel, and extra details like suede elbow patches add to the look and define them as heritage-inspired pieces.

In keeping with the mood of the season, colours are typically autumnal, with warm greens and browns offset with neutral based camels, stones and oatmeals. Texture is a key focus for the Montague Burton collection for autumn/winter too, with lots of chunky jumpers and cardigans on offer. Whilst heavy cable knit jumpers are a practical way to keep warm in the colder months, they also look the part and are very on-trend this season.

The Montague Burton collection offers a smart kind of casual wear that is more classic and traditional than Burton's mainstream men's clothing, and features tailoring too - the very way in which Burton made its name all those years ago. Burton's mens suits continue to be as premium looking as ever. They are designed to be fashionable but entirely wearable. A Montague Burton suit is an investment item that can be an occasion suit for years to come.

Aside from the main Montague Burton line, there are also accessories to complement the pieces from the rest of the collection or to act as standout items when mixed with regular Burton clothing. The salt and pepper tweed holdalls, knitted scarves and woollen flat caps are all classic men's accessories not only for the autumn/winter season but, like the tailoring, they're smart enough to wear season after season.

Burton announces the Montague Burton Collection

Tue, 21 Jun 2011 15:05:24 GMT

Burton has been a staple on the British high street for well over 100 years, with a heritage steeped in history, with this in mind, the brand is proud to announce the launch of its new Montague Burton Collection which draws on its history, looks at its archives for inspiration; and ultimately creates a capsule wardrobe for autumn winter that is proud to be British.

The range (named after Montague Burton, the founding father of the company in 1904) builds on the resurgence of national pride as the UK approaches the 2012 Olympics. With a nation united there has never been a better time to turn the nation's attention to all things British.

The Montague Burton Collection has been crafted within British mills using British fabrics and key pieces from the range that have been designed using original, archived pieces. Through advances in garment technology Burton has created a vintage looking collection with a modern feel.

The classic "Charlie" overcoat for example has actually been designed using Montague Burton's own personal coat which has been passed down from generation to generation of the Burton family.

The two wool suits in the range (one in a brown and the other in a grey salt and pepper tweed) have been carefully created to produce a stylish, modern take on an original 1958 design; perfect for those men mad on emulating 1950's tailoring. Each item in the range has been given a typically British name reminiscent of a by gone age, including a trapper hat and flat cap called William and Harry which wouldn't look out of place for a walk in the grounds of Balmoral Castle.

Knitwear is paramount within this collection with British wool being used to create jumpers, cardigans and roll necks that are perfect for layering. Cable knits add chunky texture that is sure to keep out the British weather this autumn/winter.

The Montague Burton collection has created a capsule wardrobe for the new season that nods to all things British. Celebrating this country's strengths the new range uses Burton's heritage as the foundation to create statement, investment pieces on the high street.

The rest of the collection includes trend led outerwear, knitwear and accessories in an earthy colour palette of khaki, ecru, grey, brown, moss and slate that mixes textures such as tweed, wool and suede to full effect.

Design details such as elbow patches, rope ties toggles and football buttons create a classic English country gent aesthetic that is set to be a big look this season. Further more this collection looks equally good in an urban city setting as it does on a long country walk.

The Montague Burton Collection launches in October 2011 in selected stores and online on Burton's website.

About Burton:
Burton was originally founded in 1903 under the name of The Cross-Tailoring Company. It quickly became popular and expanded into hundreds of outlets and factories across the United Kingdom. Today, it is a staple on most high streets and a popular retailer for mens fashion, including gifts for men, men's suits, men's shirts, casual clothing, men's jeans, men's chinos and men's shoes.

Customers can also shop online from the Burton website which offers free returns in-store or by post and fast delivery to their home. The site features a useful size guide to ensure customers can get the correct fit for all items. Customers can also sign up for the Burton newsletter, which offers all the latest style updates, exclusive discounts and competitions.

Burton reveals the 24 Hour Suit

Tue, 21 Jun 2011 10:35:37 GMT

Burton has announced the creation of its new 24 Hour Suit. New technology has been developed to ensure the 24 Hour Suit range keeps its wearer looking sharp 24/7.

These suits are all stain repellent, crease resistant and also shape retaining meaning that whatever life throws at the wearer, they will be able to keep calm, look good and carry on.

The blazers are all fitted with a selection of mesh material as part of the lining in the under arms to ease movement and have been carefully designed to create a comfortable and wearable tailored look. There is a secret 'security' zipped pocket in the lining that is the ideal size for storing a mobile phone or mp3 player.

As well as these nifty features, the suits are effortlessly stylish with a mixture of fabrics and colours creating a comprehensive suiting offer. A grey Prince of Wales check, navy micro dot and also black and grey sharkskin are all available on a fashionable tailored fit.

With their clean design and details like peak and notch lapels, these suits can take the wearer from boardroom to bar, back to boardroom in one fell swoop.

Added to the range is the 24 hour shirt, which is easy iron and 100% cotton. The shirts come in classic white, pale blue, and also a black and purple pinstripe, both with contrast collars making it the perfect accompaniment to the 24 Hour Suit Collection.

This new range has been tried and tested to ensure the fabrics are durable and can handle whatever obstacles the world may throw at the wearer.

The 24 Hour Suit range will be available from the 19th September 2011.

About Burton:
Burton was originally founded in 1903 under the name of The Cross-Tailoring Company. It quickly became popular and expanded into hundreds of outlets and factories across the United Kingdom. Today, it is a staple on most high streets and a popular retailer for mens clothing, including gifts for men, mens suits, men's shirts, casual clothing, mens jeans, men's chinos and men's shoes.

Burton exclusively launches Mark Ecko Cut and Sew in the UK

Thu, 02 Jun 2011 11:02:24 GMT

Burton has revealed that it will be the exclusive stockist of Mark Ecko Cut and Sew in the UK.

With an impressive C.V of achievements Mark Ecko now turns his talents to creating classic tailoring, Burton is proud to announce that his Cut and Sew collection will be available exclusively within its stores and online.

Not many people can boast that they were the youngest person to be inducted into the Council of Fashion Designers of America, or that they were the first person to receive a MTV VMA for "Best Video Game Soundtrack".

Mark can also site such diverse friends such as Lindsay Lohan, Hugh Hefner and George Lucas and was also a key speaker at the United Nations World Entrepreneurship Day in 2010.

As a publishing, internet, fashion and videogame entrepreneur he caused a worldwide news frenzy when he tagged Air Force One with graffiti reading "Still free" emblazoned on it. He actually hired a Boeing 747 and painted it to look like the real deal, receiving over 114 million views on You tube, 7,000 news stories around the world and 3 denials from the Pentagon.

Now the British high street gets the Mark Ecko treatment with the new Cut & Sew collection. This range blends classic tailoring with sharp lines and is designed for those who want to start dressing a little more seriously but still maintain their youthful spirit.

The four single breasted, two button suits arrive in a black tailored, a grey sharkskin, a black narrow pinstripe, and a grey herringbone.

Mark Ecko is driven by a simple belief: no one needs to be restricted into a single aesthetic. For spring/summer 2011 the new Mark Ecko collection at Burton achieves just that.

About Burton:
Burton was originally founded in 1903 under the name of The Cross-Tailoring Company. It quickly became popular and expanded into hundreds of outlets and factories across the United Kingdom. Today, it is a staple on most high streets and a popular retailer for men's fashion, including gifts for men, men's suits, men's shirts, casual clothing, men's jeans and men's shoes.

Burton announces new trends for spring/summer 2011

Tue, 08 Mar 2011 10:05:03 GMT

Burton reveals its new trends for the springs/summer season 2011.

The big trend this season is Burton's Army Surplus range, which carries on the military details of autumn/winter 2010 but gives it a softer reworking for the warmer months of the spring and summer season. These pieces are designed to make the transition from winter into spring with minimal effort, creating a laid back look that doesn't veer too far from the fashion rule book.

The Army Surplus trend features pieces such as waffle knit and cable knit cardigans, vintage style t-shirts, camouflage prints, worker style denim jeans, chinos such as the new 'o leg' chino, classic long sleeved shirts with added details on the pockets and shoulders and lightweight khaki parka jackets. The key colours for this look are grey, khaki and stone, which work together to create a look of mixed textures and tonal colours.

Burton has also increased its exclusive leisurewear Drift King range for this season after its success last year. The Drift King range now includes denim jeans, polo shirts, t-shirts, shorts, hoodies and checked shirts. These looks can be finished off with the addition of boat shoes or flip-flops.

The Drift King range is designed to look right at home at a summer music festival, while creating a masculine silhouette that is not trying too hard but is still cool. It is also versatile enough to be worn throughout the entire spring/summer season, allowing customers to create an entire seasons’ wardrobe with a few key pieces.

About Burton:
Burton was originally founded in 1903 under the name of The Cross-Tailoring Company. It quickly became popular and expanded into hundreds of outlets and factories across the United Kingdom. Today, it is a staple on most high streets and a popular retailer for men's fashion, including gifts for men, men's shirts, casual clothing, men's jeans and men's shoes.

Burton announces second collaboration with Loake

Tue, 08 Feb 2011 15:10:51 GMT

Burton has announced it will be collaborating with Loake on a second collection during Spring/Summer 2011. Following the great success of their first range, Burton has worked with Loake, the benchmark of British handmade shoes, to create a new selection of handsome and comfortable gentleman's footwear.

The new range includes four styles; two shoes and two boots in grey suede, brown suede, brown waxed leather or black waxed leather. The brogue shoes in suede have been adapted for the summer season with their lightweight look and soft colours, suitable to wear under jeans or with chino shorts to finish that summer look.

The collection also sees the introduction of a waxed Millerain finish to the brogue boots. Millerain fabric offers the latest in fabric technology and adds a durable, resistant and modern performance to a traditional design. This is a nod to Burton's long military heritage, as Millerain has is used for many of the Armed Forces' uniforms. Millerain fabric ensures breathable, sturdy footwear with a stylish finish, whatever the Great British Summer has in store.

Burton always offers a range of styles to suit all tastes and occasions, and this season is no exception. With the addition of the classic Loake, Burton also introduces new on trend lines, seeing the worker/military boot and trendy moccasin style boot sitting side by side, as well as a wide range of formal fashionable leather shoes.

Loake shoes have been worn by a number of celebrities including the 80's band Madness, the actor Martin Freeman and the lead singer of Simple Minds, Jim Kerr.

About Burton:
Burton was originally founded in 1903 under the name of The Cross-Tailoring Company. It quickly became popular and expanded into hundreds of outlets and factories across the United Kingdom. Today, it is a staple on most high streets and a popular retailer for mens fashion, including gifts for men, mens shirts, casual clothing, mens jeans and mens shoes.

Burton unveils the Perfect Grey Suit

Mon, 17 Jan 2011 15:39:19 GMT

Following the success of the Perfect Black Suit for Autumn/Winter 2010, Burton has decided to lighten the mood and go for all things grey.

Perfect for the wedding season, job Interviews, graduations or simply looking sharp in the office, the new Perfect Grey Suit is designed to look the part at any summer occasion.

When Sir Philip Green set the design team over at Burton the challenge of producing a mens suit which would look great on any of their customers (without the Saville Row price tag) the result was a 100% woollen suit that fitted like a made to measure garment but carried an off the peg price of £149.

This season, the Perfect Grey Suit arrives on two blocks and four variations. A choice of either slim or a tailored fit, it is the design details for each suit that have been carefully thought about and make each one different ensuring there is something within this range for everyone.

Burton is housing a comprehensive tailoring offer and the collection not only includes a slim fit, single breasted shawl collar suit but a slim fit, single breasted, 1 button suit with a peak lapel and jet pockets as well.

On the tailored fit, this season sees the introduction of a double breasted two piece suit that creates a dapper and masculine silhouette as well as a single breasted 2 button suit with a notch lapel, which can be finished off with an optional waistcoat.

Added to this the fact that all suit options can be teamed with trousers that are either on a slim or tailored fit and it is easy to see why everyman can wear the look this season.

The Burton Perfect Grey suit will be available from April 2011

Customers can also shop online from the Burton website which offers free returns in-store or by post and fast delivery to their home. The site features a useful size guide to ensure customers can get the correct fit for all items. They can also sign up for the Burton newsletter, which offers all the latest style updates, exclusive discounts and competitions.

Burton introduce Any Fit Any Wash jeans

Tue, 28 Sep 2010 12:41:35 GMT

Burton has introduced a new way of buying jeans on its website by allowing customers to personalise the fit and wash of their new pair of jeans.

The new service will be launched on October 1st 2010 and will be available through Burton’s website. Customers will have a choice of eight washes and five fits that can be put together to create the perfect pair of jeans for them.

The washes that will be available to choose from include light blue wash, dirty mid blue wash, true blue wash, deep blue wash, dirty dark blue wash, slate grey wash, black wash and the fits range from skinny to straight cut. Customers can also save money if they choose to buy two pairs of Any Fit, Any Wash jeans at the same time.

Burton's inspiration behind Any Fit, Any Wash is the possibility for customers to create their own style with ease. The new service gives the customer complete control in choosing their own style of jeans, allowing them to create jeans from 40 possible combinations. Burton hopes that the flexibility to be able to select the fit and wash of the jeans will give the customer a wide choice and a better shopping experience.

Burton recognises that going shopping for anything on the high street can be a stressful experience, no matter what the customer is looking for. Whatever type of jeans a customer may want to buy, this new service allows the customers to avoid the going to the high street themselves, which could save them time and effort.

Customers can also shop online from the Burton.co.uk website which offers free returns in-store or by post and fast delivery to their home. The site features a useful size guide to ensure customers can get the correct fit for all items. They can also sign up for the Burton newsletter, which offers all the latest style updates, exclusive discounts and competitions.

Burton's Black Label style the perfect white shirt

Fri, 03 Sep 2010 15:05:43 GMT

Burton's Black Label has executed 4 classic white shirts that are the ideal accompaniment to the perfect black suit, giving a new dimension to mix and match shopping.

These limited edition shirts are all made from luxury cotton and have specific collar formations to suit every man and every occasion. To identify this key shape more easily, each shirt has been given the name of a London borough that epitomizes its cool fashion credentials.

The Hoxton is a slim fit shirt, with its penny collar and a single button cuff is perfect underneath a slim fit suit that has a nod to the mod about it.

The Knightsbridge is clean and simple. This shirt on a tailored block has a point collar and a double button cuff, perfect for a smart suit or formal attire.

The Soho is a reaction to the Knightsbridge, the Soho is a much slimmer fit and has a slim point collar and single cuff to match. This shirt looks great with a thin blade tie.

The Mayfair provides a tailored fit shirt with a fold back single button cuff and cut away collar that creates a squarer neck line.

Added to this the fact each shirt comes with its own removable collar bones and given that there are only 100 available of each style, its easy to see why these classic shirts are proof that less is more this autumn winter.

Each of the 4 limited edition shirts will be made available as an online exclusive through the Burton UK website from the 15th of October.

Burton celebrates the launch of The Expendables, the biggest action blockbuster of the year.

Tue, 20 Jul 2010 09:51:58 GMT

Burton has teamed up with Lionsgate UK to offer a host of prizes to celebrate the launch of the most talked about movie of the year - The Expendables, which is in cinemas nationwide on August 19th 2010.

With a legendary action cast assembled, The Expendables is guaranteed to to be a sure fire hit when it opens in August and Burton has two tickets to the UK Premiere in London’s Leicester Square up for grabs. Plus, Burton is also offering the chance to win a stuntman holiday for two to Rio De Janeiro, including activities like rock climbing Sugar Loaf Mountain, tandem paragliding and surfing lessons. And there are runner ups prizes including exclusive limited edition POLICE sunglasses and black leather wallet, Expendables T-shirts, Expendables Quad Posters and 'Action DVD's collection'.

The Expendables is a hard-hitting action blockbuster about a group of mercenaries hired to infiltrate a South American country and overthrow its ruthless dictator. Once the mission begins, the men realise things aren't quite as they appear, finding themselves caught in a dangerous web of deceit and betrayal. With their mission thwarted and an innocent life in danger, the men struggle with an even tougher challenge – one that threatens to destroy this band of brothers.

Burton have teamed up with The Expendables because it is the perfect partnership with Burton's key demographic loving action films and guys like Sylvester Stallone, Jason Statham and Jet Li being absolutely the Burton guy.

Notes to editors:
The competition can be entered via the Burton website.
The premiere tickets competition ends on the 24th July 2010. The stuntman holiday competition ends on the 21st August 2010.
For further information on the release of The Expendables please contact Linda Russell or Asa Martin at DDA PR on 0207 932 9800

Images are now available on PR Shots
Stockist number: 0845 121 4514

Burton joins forces with The British Forces Foundation

Fri, 04 Jun 2010 09:57:12 GMT

Burton and the British Forces Foundation are teaming up again after last year’s success saw hundred’s of happy dad’s come father’s day as the exclusive 'Dad’s Army' tees completely sold out.

Burton has committed to donating £1.50 for every T-Shirt sold to the BFF, which will ensure that the good work the company do supporting and raising the morale of our troops serving on the front-line around the world is set to continue.

This Father's day, opt for a wonderfully nostalgic tee to keep all of the Dads and the all British serviceman smiling. Each Tee is £16 and is available in selected Burton stores and on-line at burton.co.uk.

Glen George, Head of Buying at Burton said: "We are delighted to be continuing our relationship with The British Forces Foundation; after last year's success, we are proud to, again, show our support to the cause. We hope it'll raise awareness to the fine job these men do and to be even more successful than last year."

Plus as another exclusive, Burton Online has teamed up with Kahuna watches to offer the chance to win one of 5 watches that are up for grabs. The partnership emphasises the long-term relationship between the two companies where Kahuna watches continue as part of Burton's accessory offering.

About The British Forces Foundation
The British Forces Foundation exists to boost the morale of British service men and women - principally on operations but all over the world - primarily through top quality entertainment with big name stars. The shows, and the Charity's other projects, convey the gratitude of the British public for the work of the Armed Forces and the sacrifices they make.

About Burton:
Burton was originally founded in 1903 under the name The Cross-Tailoring Company. It quickly became popular and expanded into hundreds of outlets and factories across the United Kingdom. Today, it is a staple on most high streets and a popular retailer for mens fashion, including gifts for men, casual clothing and men's shirts, mens t-shirts and mens suits, mens shorts and jeans. Customers can also shop online from the Burton.co.uk website which offers free returns in-store or by post and fast delivery to their home. The site features a useful size guide to ensure customers can get the correct fit for all items. They can also sign up for the Burton newsletter, which offers all the latest style updates, exclusive discounts and competitions.

Burton announces partnership with Lambretta

Mon, 10 May 2010 11:02:41 GMT

Burton has announced the arrival of three new designs of Lambretta suits, available in store and online from the beginning of May 2010.

With their clean lines and narrow lapels that are reminiscent of the 60s, the new suits from Lambretta encourage Burton customers to unleash their inner mod. As well as these suits, Burton's main line fashion has a heavy mod influence with sharp grey suiting, check shirts, thin blade ties and a cropped pea coat that create a clean and masculine look.

James Ronald, buyer at Burton, commented: "Getting Lambretta product into Burton is really exciting for us. The current range went out only a few weeks ago, and the reception was fantastic.”

"Like Burton, Lambretta has a lot of history, with a focus on heritage but with a fashion attitude. The formal Burton customer looks for fashionability and quality when buying a suit and shirt. Lambretta's sharp slim cuts and emphasis on high trend fabrics work perfectly for our customers. We see this as the start of a long relationship, with Autumn/Winter styles from Lambretta touching down in September," he concluded.

Lambretta is an iconic brand with a heritage that dates back to the 60's and the original Modmobile: the Lambretta scooter.

The first 50 customers buying one of these slick new suits will get a free Lambretta shirt to complete their look, worth £35, exclusively available with Lambretta suit purchases online at burton.co.uk.

Burton joins with James Corden in a league of their own

Tue, 20 Apr 2010 15:09:56 GMT

Burton continues to strengthen its relationship with the Bobby Moore Fund for Cancer Research UK and in this all important football season they have recruited the help of the ever irrepressible James Corden. Burton has produced two limited edition T-shirts and a wristband, in the vital colours of the summer: Red & White.

Burton has committed to donating £1.50 for every T-Shirt sold by Burton and £1 for every wristband sold to the Bobby Moore Fund to further their research into bowel cancer, so customers can wear these items with pride knowing that they are doing their bit for a good cause.

Being an ardent football fan and in a league of his own James Corden is perfect for this collaboration. James was keen to offer his support not only to the England team but for the Bobby Moore Fund for Cancer Research UK, as it is of the upmost importance with bowel cancer being the third most common cancer in the UK.

James loves the iconic tees that feature the unforgettable image of Bobby Moore holding aloft the World Cup trophy in 1966 when England last won the tournament beating West Germany in a 4-2 victory. Burton expects that football fans will love them too as they are not only great tees, but can help save a life as well.

The Bobby Moore Fund for Cancer Research UK raises vital funds for research into bowel cancer and increases public awareness of the disease. The fund was set up by Bobby's widow, Stephanie Moore MBE, after his death from the disease in 1993, at just 51.

The Bobby Moore Fund for Cancer Research UK tee is available in selected Burton stores and on-line.

About The Bobby Moore Fund:
The Bobby Moore Fund for Cancer Research UK raises vital funds for research into bowel cancer and increases public awareness of the disease. The Fund was set up by Stephanie Moore MBE in memory of her husband, footballer Bobby Moore, after his death from the disease in 1993, at just 51. In the 17 years since Bobby died, the Fund has raised over £12 million through a variety of fundraising events. Funds are spent on cutting-edge bowel cancer research and carried out by leading scientists. To date the organisation has funded 36 research fellowships and bowel cancer projects across the UK. Together with its partners and supporters, Cancer Research UK's vision is to beat cancer.

Burton launches Score Draw competition

Wed, 13 Jan 2010 16:12:03 GMT

Burton menswear has announced the launch of its Score Draw competition. The Score Draw collection is a retro collection of football shirts to celebrate the great years of footballing champions and cool shirts.

There are 20 shirts available in the collection, covering 10 English clubs: Manchester United, Arsenal, Tottenham Hotspur, Everton, West Ham United, Leeds United, Newcastle United, Aston Villa, Sunderland and Manchester City, plus 4 Scotland shirts soon to be available.

To celebrate this collection Burton is giving the chance to win a T-shirt - a Brazil 1970 World Cup Final shirt signed by the world's greatest ever player, Pele.

This authentic reproduction Score Draw shirt represents the all-time football shirt design classic. Worn by the famous Brazil team of the 1970 Mexico World Cup Final in the 4-1 victory over Italy, the top epitomises the classic encounter of the irresistible force meeting the immovable object as the Brazilian force prevailed and secured a record third World Cup triumph (1958, 1962, 1970).

This Score Draw shirt has been autographed by Edison Arantes do Nascimento, better known as Pele, who played in 92 internationals (scoring 77 goals) for Brazil - including two World Cup Finals.

For a chance to win this signed collectible retro Brazil shirt signed by Pele, entrants just need to fill out a competition entry form on the Burton site. The closing date for this competition is 12 February.

The Score Draw brand is the leading supplier of official retro football shirts in the World.

Score Draw football shirts are officially licensed and endorsed by more than 40 football clubs and national associations accommodating over 600 styles from over five decades. Every Score Draw football shirt is meticulously researched and designed to represent the original garment worn by momentous old teams and players - football shirts fit for heroes - that are widely accepted by football clubs, players and supporters as the definitive reproduction.

About Burton
Burton was originally founded in 1903 under the name The Cross-Tailoring Company. It quickly became popular and expanded into hundreds of outlets and factories across the United Kingdom. Today, it is a staple on most high streets and a popular retailer for mens clothing, including gifts for men, casual clothing and men's hoodies, mens jackets and jeans.

Burton Launches 168 Collection

Fri, 11 Dec 2009 09:40:30 GMT

Burton, a leading men's fashion retailer in the UK, has launched 168, a new clothing line available in selected high street stores and online at Burton.co.uk.

Working with American based Z Brand, Burton has developed a mix and match line of casual wear designed for the adventure loving man.

The name 168 was inspired by a backpacking trip to China. When written in Chinese, the numbers 168 are phonetically similar to Luck, Happiness and Prosperity and are thus used as the short form for these aspirations.

For the designers, 168 became a philosophy and soon translated into the 168 collection. The collection is based around simple sophisticated pieces with subtle details that make it personal and lived in. The value is evident in the signature detailing, brass buttons, patchwork, and added textures.

The Burton line will be produced in three waves starting with the first wave in time for Christmas. The first wave includes vintage inspired polo shirts and t-shirts with frayed hems and soft, pre-washed fabrics. Jeans, cargos and hoodies are also included in the December shipment. All pieces are designed to mix and match so they can easily be thrown into a duffle bag for a weekend away.

Waves 2 and 3 of the line take on a more regal feel with the addition of the 168 coat of arms logo. Patches and silk-screens are added to pre-washed shirts, polos and t-shirts.

Jane Williams, senior Burton buyer on brands has said, "The 168 line provides the Burton customer with a twist on our main range by offering a full collection that can easily be mixed and matched. We've used excellent quality fabrics that get softer and more attractive as they wear. We feel it's an excellent balance between offering our customers unique, design-led products with a huge hit of comfort and value."

Z brand designs, produces and develops clothing that embodies a casual lifestyle driven by adventure and curiosity. 168 is an exciting new line that takes this ethos and tailors it to the busy lifestyle of the Burton customer.

Burton to sell products in support of Movember

Fri, 23 Oct 2009 10:06:29 GMT

Burton has announced the creation of a new line of products to coincide with the Prostate Cancer Charity event of Movember, with £1 of every sale going to the charity.

Movember is an annual charity event staged in the month of November designed to change the face of men's health. Males across the UK - MO Bros - are encouraged to grow a moustache during the month to help raise funds and awareness for prostate cancer, starting from a clean shaven state on 1 November.

A Movember site is set up where MO Bros and MO Sistas can pledge their support to the cause, with the option to create moustache growing teams, sponsor MO growers and upload pictures of facial hair growth.

To help raise funds, Burton is releasing an exclusive limited edition MO Gear mens fashion line that includes humorous retro T-shirts, a flock (Gala Party) shirt and funky underwear. One pound from the sale of each item will be donated to the Prostate Cancer Charities.

As well as the clothing line, Burton will be releasing a MO application for the iPhone which will be available to download for free from the Burton website from the start of Movember.

"Burton is thrilled to be part of Movember in the UK and Ireland. With our network of 412 stores and a big online campaign, we are committed to spreading the word about men’s health issues and raising funds for Prostate Cancer Charities. We look forward to a successful and exciting Movember 2009 campaign." Commented Wez Taylor, Burton Brand Director

About Burton
Burton was originally founded in 1903 under the name The Cross-Tailoring Company. It quickly became popular and expanded into hundreds of outlets and factories across the United Kingdom. Today, it is a staple on most high streets and a popular retailer for men's clothing, including gifts for men, casual clothing and mens hoodies, shirts and jackets.

Burton launches larger sizes in new Big and Tall strategy

Mon, 21 Sep 2009 11:11:39 GMT

Burton, the leading high street retailer of men's fashion, has launched larger sizes online in its new Big and Tall Strategy.

With more than 120 new larger sized lines, Burton is responding to the increased customer requests from the online customer. Although medium is the most popular size at the men's fashion store, 15% of customers ask for extra large sizes, which indicates there is a market for bigger sizes within Burton's customer base.

New sizes include trousers with up to 52 inch waist, mens jackets with up to 52 inch chest, shoe sizes up to 14 (US16, 35 centimetres) and shirts up to XXXL. The XXXL size fits chests 50 to 53 inches (127 to 135 centimetres).

James Ronald, senior buyer for Burton, said: "We recognise that men are becoming more style conscious at all sizes and there is a growing demand for mainstream men's fashion in larger sizes. We wanted to make sure we had a good selection of our range available to all men regardless of size. We currently have over 120 products available in larger sizes at burton.co.uk. Should this prove to be the success we hope, we plan to roll it out across the chain."

The Big and Tall lines are available exclusively online from September 2009. The range covers all clothing from mens hoodies to belts and from men's suits to underwear.

Delivery is available for most UK addresses as well as for customers in the Republic of Ireland, although Burton currently does not ship to the Channel Islands.

About Burton
Burton was originally founded in 1903 under the name The Cross-Tailoring Company. It quickly became popular and expanded into hundreds of outlets and factories across the United Kingdom. Today, it is a staple on most high streets and a popular retailer for men's clothing, including tailoring, casual clothing and mens shoes, shirts and jumpers.

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