BongoMagic software aims to breathe life into online recruitment

Thu, 15 Dec 2011 11:51:21 GMT

Developers of relationship and referral marketing software BongoMagic, have warned that the majority of online recruitment providers are failing to harness the power of social media networks and changing consumer behaviour online, missing high quality candidates, particularly passive candidates and limiting the reach of recruitment campaigns as a result.

“Traditional online recruitment has become a static commodity unable to respond quickly to new and productive online trends. They compete for the same candidates, are less price competitive due to increased search engine advertising costs and completely fail at targeting the passive jobseeker that make up around 75% of the UK working population.

“We believe that a change is necessary, a change which encourages the entire industry to embrace the value and potential of social communication,” said Dave Young, Founder and CTO of Larosco, developers of BongoMagic.

Having integrated BongoMagic into its operations across the Banking and Finance, Oil and Gas, Engineering and Public sectors, leading recruitment agency RZ Group believes the entire sector could benefit from implementing the latest technologies and social platforms.

“Using a social recommendation tool allows us to reach a very wide audience and at the same time reward those who have helped us to fill a position with the correct candidate,” explained Andy Barton, Director at RZ Group.
Enabling users to improve the effectiveness of recruitment campaigns and manage the candidate acquisition process efficiently, the social recommendation software serves to harness the power of digital channels and changing consumer behaviour to enhance online recruitment. Expanding the target audience past the first degree of separation, the tool reaches passive candidates through other people’s social networks.

“BongoMagic was developed to help support the recruitment process using an online recommendation system to virally communicate jobs to social network audiences. By tracking the entire recommendation process, BongoMagic provides recruiters with visibility over their candidate acquisition strategy and for the first time effectively use multiple digital advertising channels,” Young explained.

RZ Group’s Barton added: “The campaigns do not take long to set up and each and every one can be tailored to ensure you get the right message out at the right time. Additionally, everything can be measured so we can continue to tweak campaigns to make them more and more successful.

“We use Bongomagic to compliment the work of our consultants [...] At the same time it helps us to achieve our business goals and reach the right candidates for our clients in a very efficient and effective way,”

Acting as an electronic ‘word of mouth’ referral system, the platform-independent software utilises existing contact databases to extend the reach of campaigns across all social networks. Empowering consultants to implement a more dynamic and proactive campaign, BongoMagic can be fully integrated and used across the full range of Internet enabled devices including tablet, smartphones, iPhones, Windows and iOS operated devices.

Larosco takes BongoMagic and social relationship and referral marketing to the next level.

Mon, 28 Nov 2011 09:58:17 GMT

Relationship marketing software expert Larosco ramps up its growth strategy having announced the successful closure of its first round of funding.

Par Equity, the venture capital firm which focuses on providing financial and intellectual capital to innovative small and medium sized companies with high growth potential, has invested in Larosco - creators of the revolutionary relationship and referral marketing system BongoMagic - as part of a match funding deal with Scottish Enterprise and the Scottish Investment Bank.

Having secured a significant six figure investment, the Edinburgh based company will drive Larosco’s growth programme in the coming months, dividing and distributing the funds across a number of technical, client service and business development areas.

“We’ve been developing the BongoMagic project for the past 2 years, and are absolutely delighted to have achieved investment at this stage. Our referral marketing tool, and specifically its implementation as a recruitment solution has already met with significant success, and the funding has been ear marked for use in a number of key product development and service areas.”

“We are lucky to have such a dedicated and dynamic team and I believe that this boost will enable us to kick start our expansion programme and move forward at pace. We’re confident that the funding will have a major impact upon the company's future development and look forward to the exciting months ahead,” said Larosco founding Director, Laura Sullivan.

Enabling companies to extend their reach and engagement with their target audience, Larosco’s core product, BongoMagic is an advanced software system offering a relationship and referral marketing tool. The system can be applied to almost any market sector - facilitating significant benefits, improved efficiencies and cost savings for clients - but has been particularly popular amongst the recruitment and retail sectors.

Recognised as an industry pioneer and innovator of technological systems, Larosco co-Founder and CTO Dave Young holds over 30 years experience in the IT industry sector having worked with and developed products for IBM, Apple, GEC Marconi, Lear Astronics, and ICL among others. An original founder and shareholder of RecruitmentScotland.com, the leading UK job web site acquired by Monster in 2000, Young is identified as one of the pioneers of online recruitment in the UK. Most recently, he held the role of Managing Director of Alcuda Limited, a post which carried the responsibility of creating and delivering innovative online e-commerce solutions for companies such as Reed Business, LoveFilm, British Council and Venda.

A seasoned and highly regarded sales professional with a wealth of sales and marketing experience spanning a 20 year period, Sullivan has worked at senior management and Director levels with RecruitmentScotland.com, Hudson, Head Resourcing and Monster.com prior to setting up Larosco with Young in 2009.

Paul Atkinson, Partner at Par Equity stated:
"Larosco is an important investment for the Par Innovation Fund and we are delighted to be supporting this ground breaking social media marketing business with both our financial and advisory capability. The technical know how of Dave Young and Sales prowess of Laura Sullivan along with the rest of the Larosco team, provide a great foundation for success."

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BongoMagic software aims to breathe life into online recruitment

Larosco takes BongoMagic and social relationship and referral marketing to the next level.